General Skills To Deal With Crisis Public Relations

< p > < strong > 1, a secret task of the public relations department < /strong > /p >

< p > the public relations departments of many enterprises are staying in the complicated affairs such as publishing enterprise news releases and receiving media interviews.

Such a public relations department has finally been reduced to the money trading department of the enterprise and the media. It has no planning ability and no overall grasp and insight ability of the enterprise.

So when the problem comes out, these people, apart from spending money to buy individual reporters, have no fundamental "a href=" //www.sjfzxm.com/news/index_c.asp "public relations ability < /a >.

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< p > but there are also some public relations departments of enterprises consciously undertake a secret task: collecting information about their own businesses and industries in the vast media community, including unfavorable and beneficial.

Then we will sort out these information and formulate targeted public relations programs for advertising and corporate publicity, including doing some big or small public relations activities and so on.

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The enterprise idea of < p > Guan Sheng garden is: "people Xing Yuan", "industry for survival" and "competition for products".

But the mechanism changes brought about by the joint venture reform in 1993 have laid the foreshadowing for this enterprise's subsequent accident. The conflict of management philosophy has intensified at the beginning of XX. At the same time, the big enterprises making "black heart moon cakes" are being widely concerned by the media.

However, the public relations department of Guan Sheng Garden did not smell this flavor. Until the problem came out, it was inevitable to rush about.

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< p > > strong > 2, three things repeated every day < /strong > < /p >.

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > crisis > /a > public relations. The Department of public relations has to repeat and do three things every day: < /p >

< p > strong > A, chatting with the media reporters.

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< p > chat can always get better results.

Because most of the journalists in financial media communicate with each other, if there are new news trends, almost any media reporter who is active in the market will hear about it.

If you choose to communicate with some reporters < a href= "//www.sjfzxm.com/news/index_c.asp" > communication /a >, all unfavorable or beneficial public relations materials will be placed before you.

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"P > a worm and Haier is absolutely not an accident. In fact, in XX, there were a lot of journalists concerned about Haier, and some of the negative things were spread on the Internet.

There are pure reporters' objective views, and some competitors' malicious satire.

The problem is that Haier is not fully aware of the danger and explosive estimation of this symptom, and then began to publicist public relations after the negative effects of foreign media reports.

Although this matter has achieved a good public relations effect, but if we communicate with journalists before we know that the crisis is about to break out, and we will broadcast our internationalization path on CCTV for 3-5 months, it is estimated that the articles will become pale and weak.

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< p > strong > b, focusing on the changing trend of interests inside and outside the enterprise.

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< p > most of the crises are caused by the changes in enterprises which have caused many people to be hurt by interests. This kind of injury is likely to produce conflicting conflicts and be smelled by the media, and this conflict is most likely to be told by the parties to the media, and even the articles will be used by the media.

Therefore, the public relations department must pay close attention to the changes in the policies of the enterprises, and bring benefits loss to them, then communicate with the human resources department and minimize the internal contradictions as far as possible.

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The personnel change of Kelon was originally a matter inside the enterprise, but this change made many people's < a href= "//www.sjfzxm.com/news/index_c.asp" > interest /a > hurt, so everyone complained about the personal gains and losses to the media, and finally attracted the media's general criticism of the top executives of the enterprise.

Qu Yunbo's experience in Kelon may have a lot to do with it.

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< p > < strong > C, carry out the whole staff public relations.

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< p > in marketing, there is a full staff marketing. Many enterprises have put this idea into the enterprise, and have received very good results.

The public relations advocated by us also require all employees of the company to have the concept of public relations, and work directly or indirectly to serve the goal of public relations.

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< p > a large food enterprise in Hebei has a PR booklet which requires all employees to learn.

What problems do we encounter in pamphlets, how we deal with them, what kinds of problems we encounter, how we answer them, what things can be publicizing externally, which are not propaganda, which are resolute, and so on.

Although the practice of this enterprise is somewhat old-fashioned, it has played a very good role in the unification of the public relations of enterprises.

This enterprise has encountered many troubles since XX: efficiency decline, management concussion, product quality problems and so on, but in addition to some media caught some gossip, this enterprise has not met the crisis report of Waterloo. When communicating with this enterprise propaganda department, the head of its propaganda department is filled with emotion: Yes, this booklet at least kept the enterprise's < a href= "//www.sjfzxm.com/news/index_c.asp" > brand reputation < /a >.

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