How Do Garment Enterprises Develop In Solid Foundation?

As a traditional industry, the garment industry has been developing around the world for thousands of years. It can be said that it has been accompanied by the development of human civilization. Today, the development of the garment industry has been very mature, with mature markets and mature businesses.

From the perspective of the management of garment enterprises, it has also developed into a variety of forms, including clothing production enterprises, brand operation enterprises, clothing wholesale enterprises, garment foreign trade enterprises and so on.

All kinds of garment enterprises constitute the overall business system of the apparel industry, and the competition among the various forms of clothing business is becoming more and more intense.

In recent years, a number of foreign garment enterprises have also entered China, which has increased the turbulent situation in the clothing industry.

With the rise of RMB exchange rate in the past 08 years, the upgrading of raw materials and labor prices, and the outbreak of the international financial crisis, the disputes and shuffling of the garment industry have come true.

Generally speaking, the clothing industry is in a state of contending for hegemony and being filled with smoke.

So we all want to be winners, and we are all looking for the best way to win. But how many enterprises can get out of the difficult position and get out of the vortex of self?

The clothing industry has come to this day. Facing the reality and thinking about the source of the vitality of the enterprise is the foundation for us to get rid of the difficult situation and win the market.

What is the source of vitality of clothing enterprises?

I think it's the market, or rather the market demand.

Whoever grasped the needs of the market and met the needs of the market will be the last winner.

In the different stages of social development, people's demand for clothing products is also in the global brand network - reflecting the hierarchy and variability. From the initial warmth to the cold to the quality, material, workmanship, color, price and service to today's brand, people's demand for clothing is constantly changing and developing at a hierarchical level. Each level or stage is based on previous levels or stages.

Nowadays, brand is the most important aspect of consumer demand for clothing and the highest level of clothing demand.

Therefore, efforts to build brands and brand management are the general trend of the development of garment enterprises, and also the foundation for long-term sustainable development of garment enterprises.

So, what exactly is brand?

How to develop branding?

I think the vast majority of brand clothing companies have not yet made clear these two questions, or have made sure that they haven't started to do them, or have done them, but they have been shelved for various reasons, or are in an orderly manner, but have not yet reached the desired state.

In my opinion, brand is not the trademark of many people. Trademark is only one of the forms of brand. The demand of consumers for brand is not the demand for trademark.

Brand not only represents the basic level of quality, material, color, technology, workmanship, price, and service.

In the high-tech industry, you can do quality, material, color, craft, workmanship, price, service and so on. You can do better than others.

The brand should truly be represented by an idea, a belief, an attitude, a way of life and a sense of value.

The brand represented by these aspects is the ultimate competition among garment enterprises.

With regard to the issue of branding development, I think we should first adhere to a long-term development concept. Rome was not built in a day, and the brand was not immediately popular. Therefore, it is totally incorrect to want to gain profits quickly in the short term through the form of brand.

After a new brand has been put into the market, it must go through a series of processes such as the cognition, understanding, familiarity, acceptance, love and pursuit of the brand by a market consumer, and this series of processes can not be completed in a short time.

Especially in today's fierce market competition, while maintaining the long-term development concept, we should take every step carefully. If we don't pay attention to it, a small mistake will kill your new brand in the cradle.

In the way of brand development, I think we can learn from the creation and development of religion or the filming of series films.

Competition in the clothing market is like a hundred schools of thought contending in the spring and Autumn period and the Warring States period. All kinds of doctrines and schools coexist. After a long period of competition and elimination, eventually Confucianism and Taoism went out of trouble and established hegemony and influenced the Chinese people's life for more than two thousand years.

As a traditional industry, the garment industry has been developing around the world for thousands of years. It can be said that it has been accompanied by the development of human civilization. Today, the development of the garment industry has been very mature, with mature markets and mature businesses.

From the perspective of the management of garment enterprises, it has also developed into a variety of forms, including clothing production enterprises, brand operation enterprises, clothing wholesale enterprises, garment foreign trade enterprises and so on.

All kinds of garment enterprises constitute the overall business system of the apparel industry, and the competition among the various forms of clothing business is becoming more and more intense.

In recent years, a number of foreign garment enterprises have also entered China, which has increased the turbulent situation in the clothing industry.

With the rise of RMB exchange rate in the past 08 years, the upgrading of raw materials and labor prices, and the outbreak of the international financial crisis, the disputes and shuffling of the garment industry have come true.

Generally speaking, the clothing industry is in a state of contending for hegemony and being filled with smoke.

So we all want to be winners, and we are all looking for the best way to win. But how many enterprises can get out of the difficult position and get out of the vortex of self?

Facing the reality and thinking about the source of the vitality of the enterprise, the garment industry is the foundation for us to get rid of the difficult situation and win the market.

What is the source of vitality of clothing enterprises?

I think it's the market, or rather the market demand.

Whoever grasped the needs of the market and met the needs of the market will be the last winner.

In the different stages of social development, people's demand for clothing products is also in the global brand network - reflecting the hierarchy and variability. From the initial warmth to the cold to the quality, material, workmanship, color, price and service to today's brand, people's demand for clothing is constantly changing and developing at a hierarchical level. Each level or stage is based on previous levels or stages.

Nowadays, brand is the most important aspect of consumer demand for clothing and the highest level of clothing demand.

Therefore, efforts to build brands and brand management are the general trend of the development of garment enterprises, and also the foundation for long-term sustainable development of garment enterprises.

So, what exactly is brand?

How to develop branding?

I think the vast majority of brand clothing companies have not yet made clear these two questions, or have made sure that they haven't started to do them, or have done them, but they have been shelved for various reasons, or are in an orderly manner, but have not yet reached the desired state.

In my opinion, brand is not the trademark of many people. Trademark is only one of the forms of brand. The demand of consumers for brand is not the demand for trademark.

Brand not only represents the basic level of quality, material, color, technology, workmanship, price, and service.

In the high-tech industry, you can do quality, material, color, craft, workmanship, price, service and so on. You can do better than others.

The brand should truly be represented by an idea, a belief, an attitude, a way of life and a sense of value.

The brand represented by these aspects is the ultimate competition among garment enterprises.

With regard to the issue of branding development, I think we should first adhere to a long-term development concept. Rome was not built in a day, and the brand was not immediately popular. Therefore, it is totally incorrect to want to gain profits quickly in the short term through the form of brand.

After a new brand has been put into the market, it must go through a series of processes such as the cognition, understanding, familiarity, acceptance, love and pursuit of the brand by a market consumer, and this series of processes can not be completed in a short time.

Especially in today's fierce market competition, while maintaining the long-term development concept, we should take every step carefully. If we don't pay attention to it, a small mistake will kill your new brand in the cradle.

In the way of brand development, I think we can learn from the creation and development of religion or the filming of series films.

Competition in the clothing market is like a hundred schools of thought contending in the spring and Autumn period and the Warring States period. All kinds of doctrines and schools coexist. After a long period of competition and elimination, eventually Confucianism and Taoism went out of trouble and established hegemony and influenced the Chinese people's life for more than two thousand years.

Where are the successful elements of Confucianism and Taoism?

In fact, they are based on their roots or roots. Taoism is based on the development of natural things. Confucianism is based on the ethics of human society as its theoretical foundation. The root has established the ability to grow and thrive in schools, to win a place in the middle of Lin Li and eventually to the leading position.

The survival principle of clothing enterprises is the same. The foundation of the brand or the source of vitality is the foundation for enterprises to stand out in the fierce market competition and eventually develop in a long-term and sustainable way.

Similarly, the success of the 007 series of films has been extended for decades, and people are still focusing on it. This is also a reference for the development of the brand.

Its success lies in its first development foundation, and the connotation of the story: an omnipotent agent who, through his excellent skills, handsome appearance and humorous conversation, always saves danger and saves the country and even human beings and dangers. The content of this story is what every film has been insisting on 007 episodes. But for decades, the attraction of the 007 series of films has not weakened, but the reason for its further enhancement lies in its constant innovation and changes, such as its character structure, costume props, story background and so on.

And the development of clothing brand should be persistent and innovative. This is the reason why brands maintain their long-term vitality and attractiveness. The insistence is that the source of brand must never change, but the brand image and breadth and depth of service are innovated.

When the brand is the same as the attraction of religion or the brand is the same trend as a series of movies, congratulations on your brand, it has been successful, and on the way to greater success!

Yang Jing: editor in charge