Look At How To Buy Taobao Supermarket And How To Fight Against The Electricity Supplier.

< p > electric business is coming. What about the traditional "a href=" //www.sjfzxm.com/news/index_s.asp "retailer < /a >? When most supermarkets are still thinking about this problem, the locheng supermarket located in Hefei, Anhui, has taken the initiative to attack the Internet. Nearly 2000 small package snacks have been sold with Taobao at the same price, and the gross profit margin has been guaranteed by 35%.

< /p >

< p > the price is enough to PK Taobao, but the profit space is quite rich. How did this work?

Today, I take you to explain the practice of this traditional enterprise in detail.

< /p >

< p > the supermarket has been labeled "hi tech" because of the introduction of shopping cart elevators, automatic packers, self-service cash registers, electronic price tags and other advanced European and American advanced equipment. In the business mode, it also abandoned traditional retailers' practice of waiting for suppliers to come to the site by charging the entry fee as the main means of profit.

For small package snacks, daily necessities, imported food, fresh products and other categories of supermarket, cash in the way of direct cash, in the higher profit margins, at the same time, and rival to form differentiated competition.

< /p >

< p > Wei Juan, director of purchasing at Lok Cheng supermarket, does not see that only large-scale supermarkets have direct capital acquisition. Small volume supermarkets can also directly pick up commodities. The core of them is the purchase of personnel to grasp the commodity and market.

"Our purchase has become a real buyer. You can't find him in the office at ordinary times. Basically you are inspecting goods in the field."

Wei Juan said.

< /p >

< p > < strong > "big mouth snacks" PK Taobao shop < /strong > /p >

< p > in the leisure food area on the four floor of Le Cheng supermarket, there are about 100 square meters of area which are separated independently and specialize in small packaged snacks.

This seemingly ordinary area is the secret weapon of locheng supermarket, which sells nearly two thousand small retail outlets covering almost the most popular brands in the market. The selling price of goods in the region is comparable to that of Taobao, but it is the highest profit in the stores, with an average gross profit margin of 35%.

Inside the supermarket of Le Cheng, small package snacks are solidified, called "big mouth snacks", and form an independent department, operated by a special team.

< /p >

< p > "Le Cheng" big mouth snacks "although the retail price is almost the same as that of Taobao, but compared with Taobao, we have many conveniences.

First of all, Taobao merchants do not have such a full range of products; secondly, here, you can only buy one or two candy, but in Taobao, there is no 35 Jin, you are embarrassed to place the order; finally, compared with < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > wine, the profits of snack are low, Taobao sellers can not give you the best packaging, and so on, when you receive the goods, maybe you buy Biscuits pressed into pieces.

Taking the above factors into account, Lok's "big mouth snacks" are actually more competitive than Taobao's.

Shen Huafeng, director of operations of Le Cheng supermarket, told the author.

< /p >

< p > the author found in the "big mouth snacks" area of Le Cheng supermarket that a retail price of Oreo small package biscuits is 23.8 yuan / Jin, and the price of Taobao products plus freight is twenty yuan. According to market research, the wholesale price of Hefei's market is about 28 yuan.

< /p >

< p > according to Wei Juan, trying to "big mouth snacks" by accident.

All along, Le City management team is also thinking about how to compete with the electricity supplier and other competitors.

When he heard of a supermarket selling snacks in Wuxi, the area of 300 square meters set a daily sales of 200 thousand yuan.

< /p >

"P", "we went to the store seven or eight times before and after, and once I bought thousands of dollars to buy all kinds of goods in the store, take them back to study, analyze the commodity structure, price and explore the purchase channel."

Wei Juan said.

< /p >

< p > after three months of research and repeated research, the "big mouth snacks" of Le Cheng supermarket finalized about 2000 kinds of single products.

In order to reduce costs, Lok Cheng's purchasing team has direct cash picking methods: selecting products from manufacturers and wholesale markets, and keeping categories updated.

< /p >

< p > "the trend of this market is changing rapidly.

So our purchase must go to the market every week before we can guarantee the purchase of competitive goods.

Le Cheng supermarket planning director Li Qi told the author.

However, the rush of purchasing is worthwhile.

It is understood that Le Cheng supermarket 800 square meters of Mengcheng Road community store, light big mouth snacks every day can sell 4000~5000 yuan.

< /p >

< p > {page_break} < /p >

< p > < strong > How did the buyer become "/strong > < /p >"

After P > 85, Huang Yongning will be in charge of a new business unit, and his post is assistant manager.

It is the development of "big mouth snacks" that has made him a new step in the development of locheng supermarket.

< /p >

When p decided to try the big mouth snacks, the first question was who would do it?

< /p >

< p > for this reason, locheng supermarket launched procurement personnel to carry out PK, like "China's good voice", through competitive sports, to select the best talents.

"After the primary election, 8 senior purchasing personnel were selected for PK.

The first round of PK is like this. The 8 contestants are divided into 500 yuan in cash and 100 single products in the nearby wholesale market.

After a month's meeting, each competitor made PPT to give speeches, and explained the 100 selected products from product description, packaging, price, profit and turnover rate.

Shen Huafeng told the author.

< /p >

< p > after the first round of PK, 8 contestants eliminated 4, and the remaining 4 were divided into two groups, and began the second round of the actual combat PK.

"After the first round of PK, the second round began operations.

Each group will receive 100 thousand yuan in cash for 600 single products, and we also arrange a special location in the store for two groups of people to display the merchandise.

The two group is fully responsible for purchasing and selling.

After a month, the top two teams will be the core members of the "big mouth snacks".

Shen Huafeng said.

< /p >

The result of the "P" competition is that Huang Yongning won the first prize. As the head of the group, he will become the head of the "big mouth snacks" business department.

"The above competition is accomplished by the players who do not delay their normal work, that is to say, the contestants should take advantage of the time of the original work accident to select the products."

Shen Huafeng told the author.

< /p >

< p > the exploration of the new model needs to encourage new people to complete. On the other hand, it also gives newcomers a better platform.

Le Cheng supermarket has an average annual salary of about 50 thousand yuan, and if it becomes a "big mouth snacks" team, the annual salary will reach 100 thousand yuan, and the treatment will be doubled than before.

On the other hand, with the continuous growth and development of supermarkets, "big mouth snacks" will become an independent business unit, and this aspire to new opportunities and challenges.

< /p >

< p > < strong > modular operation < /strong > < /p >

< p > "big mouth snacks" highlights the idea of Le Cheng for the future supermarket mode.

In the view of Le Cheng, the supermarkets in the future will realize five functions: first, to provide fresh food supermarkets with safe food; secondly, to provide traditional supermarket for daily necessities; third, community restaurants; fourthly, gardening and flower markets; finally, community service centers to provide dry cleaning, hairdressing and other community services.

< /p >

< p > therefore, Le Cheng tries to modularized the operation of the supermarket.

The traditional supermarket will be "dismounted", like "big mouth snacks", become a few independent modules, single pull out can become a monopoly store, the combination is the community supermarket.

< /p >

< p > this is a subversion of the concept of traditional supermarket. At present, locheng supermarket is also developing in this direction.

In Le Cheng super Mengcheng Road store, 800 square meters of shops are divided into several functional modules, one door is gardening flower market, known as "paradise"; next is to provide food and drink "happy food sink"; on the left side of the supermarket is a high profit "big mouth snacks"; the location of the supermarket is the "traditional supermarket" which provides daily necessities; the last is the "low temperature vegetable market" which keeps below 20 degrees all year round.

< /p >

< p > "each module has different gross margins, for example, the gross profit margin of paradise and big mouth snacks is 35%; the gross profit rate of Lok Hui is 20%; the low temperature market gross profit margin is 12%; the traditional supermarket's gross profit margin is 18%, and the overall gross profit margin of the whole supermarket will exceed 20%.

Shen Huafeng said.

< /p >

< p > in December this year, the third store opened in Le Cheng supermarket.

This is divided into two storehouses, which is more suitable for Le Cheng's conception of "future supermarket".

"The first floor of the supermarket will be built into" Happy Street ": < a href=" //www.sjfzxm.com/ "target=" _blank "> dress < /a > catering and life service items are set on the first floor.

Le Cheng has strictly positioned and planned the functions of each shop, and will not interfere with our planning because of the high rent from each other.

In addition, in order to better serve the community consumers, we have different rents for different business projects.

Such as laundry, hairdressing and other community service projects, we rent a little lower, and for clothing, catering and other items rentals higher. "

Shen Huafeng said.

< /p >