The Middle Class In Kenya Has Gradually Set Off The Pursuit Of Luxury Brands.

< p > with the increasing disposable income of the middle class in Kenya, people's appetite for all kinds of high quality commodities is increasing.

Many luxury brands that see business opportunities are marching into Kenya to get a slice of this potential market.

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< p > Hugo net has learned from Kenya's recent reports that nowadays Kenya people's quality requirements for < a target= "_blank" href= "//www.sjfzxm.com/" > dress /a > a target= "_blank" href= "_blank" > shoes > children, beverages and so on are all higher and higher.

The head of MBA teaching in Nairobi University believes that many Kenya people have gone to many places and are well versed in which brands symbolize social status.

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Last year, Zara, a Spanish clothing retailer, signed a distribution agreement with Deacons, a local retailer in Kenya. It officially entered the Kenya market and launched Massimo Dutti series clothing at the same time. P

As the top retailer in the region, Deacons began selling Hongkong clothing brand Bossini in October last year.

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P, Foschini and Edgars, a large chain store based in South Africa, also plan to open a new store in Garden City by the end of 2014.

In addition, Clarks, a British shoe retailer, has expressed strong interest in opening three new stores in Nairobi.

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< p > Dr. Dr. lac said that many UNEP and other staff members of the United Nations and foreign investors live in Kenya, which has become one of the factors that push international brands into Kenya.

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Machili, general manager of P Deacons, said that more and more Kenya people have come to contact and understand many international brands when traveling abroad.

Besides, social media plays an important role in influencing people's shopping decisions.

Through the Internet, Kenya people can understand the style trend of the British high street popular "a target=" "_blank" href= "//www.sjfzxm.com/" > clothing < /a > and "a target=" _blank "href=" > //www.sjfzxm.com/ "> /a >.

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< p > in short, people are eager to use more fashionable and exquisite things.

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According to the data of the African Development Bank (P), the number of Kenya people identified as "middle-income" has doubled in the past ten years, accounting for almost 1/5 of Kenya's total population of 65 million.

This means that one out of every five Kenya people is recognized as a middle-income person.

The middle class is often defined as a person who has a higher education and has a decent job, or a city resident who runs a small business. He also includes people who own furniture, such as refrigerators, cell phones, flat-panel televisions and cars.

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< p > Kemaya Africa is a fashion company that runs high-end women's clothing in Kenya.

The average selling price of the clothing sold in the Kemaya Africa store has reached 40000 shillings. The main target customers of these garments are women who are chasing fashion. They are eager to wear the fashion that combines the international fashion style with the local style of Kenya.

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< p > besides the fashion, the middle class in Kenya also yearn for quality drinks, especially for malt whisky and champagne.

In view of this, international beverage brands have also entered the Kenya market to gain more market share.

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P, Hennessy East African market manager Lu Lan said that Kenya's middle income group is increasing. They travel to London, Paris, Dubai and other luxurious places. After seeing many luxury brands, they return to Kenya with shopping experience.

Now, we are trying to focus on the Kenya people who drink champagne and brandy.

Of course, I am not saying that people do not like beer any more, but on specific occasions, they like to drink some high quality wine.

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< p > analysts expect that the oil and gas resources discovered in Kenya will further promote the economic development of the country, and more people will join the middle class.

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< p > the African Development Bank defines the middle class as a group of people earning more than 340 thousand shillings a year and spending 500 to 900 shillings (PS:6 to US $10) per day.

However, many analysts believe that this standard is too low.

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< p > Hugo net realized that the middle class of African income increased more leisure time, so the demand for fashion, jewelry, accessories, cosmetics and so on increased.

A new global trend is rapidly changing the consumption habits of African consumers, according to a report by DDT accounting firm, a rising middle class in Africa.

With the increasing openness of Africa, the consumption pattern of Africans will also be more and more influenced by social media and other factors.

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< p > however, although the middle class group is growing, there are still a large number of poor people in Kenya, whose consumption level is still not very high.

Some advisory bodies even believe that Kenya is only suitable for short-term investments.

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Therefore, when we see "a href=" //www.sjfzxm.com/news/index_p.asp "Kenya < /a" business opportunities, we should also have a clear understanding of its market limitations.

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