Experts Estimate That 2014 Of The End Of Violent Marketing, Electricity Providers Will Enter The Turning Point.

< p > < strong > platform type < a href= > //www.sjfzxm.com/news/index_c.asp > > electricity supplier < /a > disappear. /strong > /p >

< p > we divide B2C electric business into two categories, one is the platform type electricity supplier represented by Tmall, that is, the commercial real estate mode, the other is the sale type electricity supplier represented by camel man man, that is, the retail mode.

There are also between the direct battalion and the platform, such as Jingdong Dangdang customers, are changing from the electricity supplier to the platform electricity supplier, we also temporarily belong to the platform of the scope of the electricity supplier.

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< p > if starting from 2003, B2C electric business has gone through 10 years. In the past ten years, it has always been dominated by platform. Whether it is early Taobao or later Tmall, Taobao has accounted for more than 95% of China's C2C market, Tmall still accounts for about 50% of the B2C market share.

C2C is a big family and is not the future direction of development.

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< p > strong > platform B2C. What will happen in the future? < /strong > /p >

< p > from last year's GMV ranking, B2C business is almost the platform of the world. The top four are Tmall, Jingdong, Tencent department and Suning.

Those who originally belonged to the sale of electricity providers such as Dangdang fan Jingdong are also in the platform.

The biggest advantage of the platform is that it can quickly enlarge the paction level and have a good return in the capital market. In the era of brutal pioneering of e-commerce, everyone is fighting to scale quickly and never consider profitability and health.

Facts have proved that this in the past few years, China's electricity supplier environment is very beneficial, the most obvious example is Jingdong and Dangdang, this is the same magnitude of the business type of electricity supplier.

After that, a choice of rapid expansion, a choice of stable profit, now, the difference between the valuation of more than ten times.

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< p > conclusion: the future is still the platform of the electricity supplier.

After Jingdong and Tencent business integration, as the boss of the trading mode and the platform model of the second, plus logistics advantages, the future will be Tmall's most powerful opponent.

Suning electricity supplier, with its strong line advantage and the decision of Zhang Near East, will enlarge the share of the future electricity supplier. The flow of king and Tmall will face the impact of logistics experience, mobile access and o2o, and the market share will continue to decline.

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< p > < strong > sale and sale of electricity providers polarization, < /strong > /p >

Less than P, the sale of electricity providers, mainly rely on the platform type of electricity providers, although the magnitude of a single business is not large, but a large number of electricity providers are the main components of the platform, so their next development is also worthy of attention.

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< p > camels, Yin men and other large businesses in 2013 has reached the level of 1 billion sales scale, in the past few years are at three digit speed growth.

In 2014, the large businesses are aware of the market depression, in addition to the overall macroeconomic impact, the original extensive mode of violent marketing is also worth rethinking, the cost of channel operation is higher and higher, the dividend of the population market is no longer, where is the new growth point? < /p >

< p > I think the following three points will determine the future prospects of these businesses: < /p >

< p > < strong > 1) customer turnover rate < /strong > < /p >

< p > the flow cost is getting higher and higher. If we use water pump to pour water into the bucket without considering the leakage of the bucket, one day, we will not be able to pay the electricity bill, and the water in the bucket will also leak out.

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< p > improving customer turnover rate is the most effective way to reduce operating costs, and is also a prerequisite for sustained profitability.

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< p > < strong > 2) brand marketing capability < /strong > < /p >

< p > the electricity supplier market is already a red sea. At present, the leading enterprises can be roughly divided into five categories: Super Levi (s), senior style (Inman), public relations marketing (three squirrels), unrestricted bottom line (9.9 packages), and violent marketing (sea investment advertising).

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If P does not take into account the pformation of the latter two ways, there will not be much room for survival in the future.

It is the right way to operate with brand, product and service.

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< p > < strong > 3) mobile layout capability < /strong > /p >

< p > mobile and PC electricity providers are very different. Copying according to their original thinking will not achieve much success.

From this perspective, all businesses are on the same starting line, and mobile providers no longer have the concept of traffic entry and channel blocking, who can occupy a place in advance layout.

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< p > conclusion: in 2014, it will be a watershed for many businesses or overtake or stagnate.

After three years, there will be great changes in today's TOP10 businesses.

Just like the past two years, traditional brands surpass Amoy brands.

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< p > < strong > vertical electricity providers still need to insist on < /strong > < /p >.

< p > vertical B2C can be divided into three categories: standardization platform (Holle), personalized e-commerce (fun play net), brand platform (excellent purchase).

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< p > I have written an article before: "the difficulty of vertical B2C: choosing to be bought, pformed, or keeping a low profile?" a year has passed. At present, there is no problem in this article. The standardization of vertical B2C platform is becoming more and more difficult. < a target= "_blank" href= "http:// www.sjfzxm.com/" > shoes < /a > industry platform such as Le Tao Hao Le has been in the rumor of bankruptcy and acquisition, the whole industry has no bright spot at present.

Instead of standardized platforms, such as interest play nets, and so on, the influence and scale still do not grow.

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< p > I mentioned in another article why Tmall big business doesn't want to come to the end. There are trends in the development of independent B2C channels for big trading businesses, such as camels and Han Doudou have their own official sales channels, which can be called brand B2C.

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< p > according to the industry trend, brand B2C will have a place in the future, but it is not scale at present. The reason is that the comprehensive platform has already cultivated a large number of users' habits, and the sales volume of businesses on Tmall and other open platforms is much higher than that of self built channels.

But with the rising cost of the third party platform and the reshuffle of the mobile Internet, brand B2C will enter spring in the coming years.

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< p > conclusion: standardization of vertical platform is becoming more and more difficult (poly America is a wonderful work), and personalized and brand B2C can stick to it and wait for spring.

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< p > < strong > mobile providers reveal their heads, < /strong > /p >

< p > in the past two years, the impact of mobile Internet is not only on the electricity supplier, but also affects almost all aspects. Many large websites, such as Baidu, Ganji, the United States and so on, mobile traffic has surpassed the PC terminal traffic, and there is a tendency to further tilt.

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< p > currently in the field of mobile electricity providers, the largest sales department is still Ali.

But in the mobile world, the monopoly is no longer. Taobao mobile is just pushing the flow of PC from the price to the wireless.

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< p > > recently a href= "//www.sjfzxm.com/news/index_c.asp" > micro mall < /a > and micro shop came out. It can be purchased directly on WeChat, which has attracted the attention of many businessmen. Although the results are not very effective, one can see that in the mobile era, there is no traffic flow, and it is brand and operation capability.

So, don't be afraid of giant pressure, everyone stands on the same starting line, everything looks at you.

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< p > conclusion: today's mobile electricity providers, compared with the PC electricity supplier ten years ago, have just started and everyone has the chance to overtake corners.

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< p > 2013 will be the turning point of the electricity supplier. The demographic dividend is no longer the end of the violent marketing.

2014 will be the start of the socialized marketing of wireless e-commerce and fragmentation.

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