The Display Of Clothing Stores Needs To Make Use Of Props To Win.

　　 Defeat one's opponent by a surprise move

Use Prop The purpose is to better attract the consumers' attention, and to make the window shop taste infinitely and to highlight the artistic effect. For some common women's clothing, the unique idea of props will play a very important role in attracting customers' attention.

There is an underwear shop in the commercial street of Caesar Hotel in Las Vegas. It has a pair of huge wings behind the model props, making the props become beautiful angels, placing the center of the shop door, attracting the consumers' sight, so that people who do not buy underwear intention also come close to appreciate, so as to achieve the purpose of propaganda underwear.

The mystery here lies in the fact that if the underwear is displayed on the ordinary props, the area is very small with only three points. It is difficult to attract the consumers' sight from the distance by the product itself. The unique and graceful shape of the props is able to condense sight.

　　 Stealth of props

The simplification of props becomes a trend. Even the props are invisible. They not only feel fashionable, but also highlight the quality of products and products. Korea International Latest fashion At the exhibition, there is a booth specially selling silk scarves and scarves. The props used are simple lines drawing on transparent and crisp plastic moulds. After the contour is cut, the Nissl silk is hung on the top. The position of the props is in line with people's sight. The scarf is put on the shoulders, and the texture of the scarf material is beautifully textured through the transparent invisible props.

A hat shop uses a similar iron lamp holder as a prop, placing exquisite hats on it, which is both creative and highlighting products. Beverly's famous shorts shop in the US uses a different stealth prop technique. Almost no trousers are visible, and the product is clear.

In the window of Japanese department store in Osaka, the head of the model is made of wire. The illusion of the head makes the customer feel fresh and avant garde, and makes the attention more focused on the product itself, which leads to a new fashion and Fashion Association.

　 Unified props and patterns

The mystery of unified props lies in the full application of the "repetition is the memory" rule of thinking. The famous French brand LV, the window of Paris Champs Elysees street, has become the world leader. In the United States, Japan, Korea and China, almost the same form of props is used. This makes use of repeated techniques to make consumers remember their brand deeply.

With the same pattern as background, it can also play a role in deepening customer memory. There are tens of millions of women's clothing. The jacket is a collar, two sleeves, trousers are all two legs, and it is not easy to distinguish. This requires the design of beautiful patterns or LOGO Help memory. Through the pattern, consumers can remember your brand. American and Japanese window displays use this technique to design a decorative pattern that is used repeatedly in the back of the window. It is indeed an ingenious way to impress people.

Italy Milan, Las Vegas commercial street EMILIOPUCCI store in the United States and underground shopping mall in Nagoya, Japan all adopt this technique.

　　 Cultural foil

The use of high-grade art or cultural relics replicas, foil the atmosphere of product culture, create cultural interest. A women's clothing store in Beverly Hills, USA, copies the world famous oil paintings, but the color purity is reduced, close to monochromatic, forming a very harmonious and uniform hue. Putting the props on high-end women's clothing and interviewing in the environment of oil painting artwork, the elegance of women's clothing and the high price of oil paintings, the combination of products and artistic treasures, the artistic taste and style of products are highly sublimated. Of course, apart from famous paintings, cultural and entertainment products can also be used as decoration to set off the characteristics of products. A window display on dice in Seoul Culture Street uses dice to make the background props to create a casual atmosphere for women's clothing.