Women'S Consumption Continues To Play A Leading Role In Zhengzhou'S Local Shopping Centres.

< p > < strong > women's festival < a href= "//www.sjfzxm.com/news/index_c.asp" > female consumption < /a > continue to play the leading role < /strong > /p >

< p > around the 38 "women's Day", the Internet was already bustling before the festival: the Jingdong launched the "Beauty Festival" butterfly Festival, which opened the "Peach Blossom Festival" cosmetics promotion by vip.com.

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< p > for a time, butterflies and peach blossoms are flying everywhere.

And this bustle is not limited to the 38 "women's Day", such as Jingdong's beauty dress "butterfly Festival", the promotion will continue until March 16th.

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"P" is unique, and the same as online, there are Zhengzhou's "a href=" //www.sjfzxm.com/news/index_c.asp "department store" /a "and shopping plaza, Wanda Department Store is the representative.

Wanda Department Store in Zhengzhou also launched the second wave activity in the 27 shop and Zhongyuan store, and will continue to promote the consumption of women with the help of 38 women's day.

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< p >, a person in the industry commented: "there is no doubt that women's consumption occupies a very important proportion in the field of < a href=" //www.sjfzxm.com/news/index_c.asp "> retail trade < /a >.

Such a ratio is enough to make the electricity supplier and department store fully respond.

Especially in spring every year, with the advent of spring clothes, women's consumption is becoming the focus of businessmen.

With the help of the 38 quarter, the upsurge of female consumption continues to advance.

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< p > < strong > grab the spring color makeup products, and also play the free card < /strong > < /p >.

< p > in the marketing war that grabbed women's consumption, Zhengzhou's local department store heroes adopted the classic marketing form of spring cosmetics Festival.

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< p > interestingly, this year's Spring Festival of cosmetics, which is the flagship of local department stores, is playing a special role in making people feel free.

For example, Zhengzhou Baisheng just finished the spring cosmetics festival in March 9th. There are many free skin care lectures and make-up classes launched by the brand.

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< p > March 12th, the reporter learned from Denis department store that Denis's people's shop and garden shop were preparing free meals for female consumers.

During the activity period, you can enjoy free eyebrow and free make-up service without saying that even if you enjoy a certain amount of money, you can even get a free meal with the most popular cosmetics. In the limited time, you can go to Denis's department store, garden shop and CBD Denis seven days, and you can exchange 50 yuan vouchers for the cosmetics brand.

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"P > Zhengzhou Wanda Department store will be carried out free of charge at its boudoir Festival: on March 10th ~20, as long as more than two women are shopping at the same time, they can receive a free gift package.

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< p > < strong > > ride the brand of underwear. Pink trend. < /strong > /p >

< p > besides the main role of cosmetics, the performance of underwear in this round of women's consumer marketing war is very eye-catching.

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"P >" this year, Parkson's spring cosmetics Festival, underwear is also the protagonist.

From the actual sales, brand underwear sales growth is very obvious.

Zhengzhou Baisheng relevant responsible person said.

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< p > reporter noted that the brand underwear is not only Zhengzhou Baisheng family, but also the Spring Festival.

Whether it is the women's Day activities at the BHG fashion department store in Zhengzhou just finished, or the second wave of the Wanda Department Store boudoir Festival, and the upcoming Spring Festival cosmetics festival in Denis's Department, which is about to open on 14, underwear and cosmetics are playing a leading role.

This has become a major feature of the Spring Festival of cosmetics in Zhengzhou's local shopping mall in 2014.

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