The Trend Of Internet Industry In Textile And Garment Industry

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< p > Market Review: this week, the Shanghai and Shenzhen 300 index fell, the whole week closed at 2178.97 points, 3.77% lower than the previous week, all industries fell, the textile and garment industry fell 3.63% throughout the week, slightly stronger than the Shanghai and Shenzhen 300 index.

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< p > industry information: (1) GAP opened 34 stores in mainland China last year, and this year will exceed 100 in China (2) a href= "//www.sjfzxm.com" > Anta < /a > sports retail pformation has achieved initial success. Last year, its performance dropped slightly (3), BELLE's net profit increased by 3.2% last year, and the intention of pforming retail fashion was obvious (4) Mass Phil bought Italy fashion Krizia.

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002503, increase in Holdings): in 2013, the company's sales revenue and net profit increased by 7.77% and 0.56% respectively, and the earnings per share were 0.64 yuan (3). The company's sales revenue decreased in the same period last year. The net profit increased by the same period last year. The net profit increased by the same time. The earnings per share were RMB yuan (Semir). < p > Company dynamics: (1) Langer group (002612, overweight): in 2013, sales revenue and net profit attributable to the company increased by 23.39% and 0.58% compared with the same period last year, and the earnings per share were 1.16 yuan (2).

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< p > brand fashion: (1) outdoor brand camel General Manager: traditional outdoor enterprises Internet play.

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P > < strong > investment strategy and suggestion: < /strong > < /p >

< p > < < a > href= > //www.sjfzxm.com/news/index_f.asp > > brand > /a > the 13 year performance of the apparel company has been all announced. Most companies have deteriorated in the fourth quarter of the 13 quarter compared with the previous three quarters. We believe that the warmer winter and the Spring Festival ahead are a reason, but the industry's terminal retail demand is not fundamentally improved because it is the most essential reason.

From the current understanding of the situation, the demand for offline terminals is still relatively dull. We believe that the 14 years or so of the key companies that are or will be on the way will not be optimistic.

We maintain the early view of plate maintenance: in the 14 year industry background, it is difficult to have significant improvement. The investment opportunities of individual stocks in the industry come from the valuation increase brought about by the Internet.

Around this investment theme, we think that the most prominent investment target is the Pathfinder (300005, buy) and the first leading public entertainment. At the same time, 14 years also suggested that the Internet may have new actions in search of Semir and costumes, and the original business base is good for the Internet.

The related stocks of this theme need time to rest after the rapid rise in the early stage, but enterprises with clear strategy and flexible tactics will have a continuous performance opportunity in the future.

In addition, we also suggest that the market focus on the unique business model and brand positioning suitable for Keno Technology (600398, not rated) adjusted investment opportunities under the current economic slowdown.

We maintain the purchase of A (000726, buy), and keep the cosmetics giant from a year-round perspective.

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< p > industry < a href= "//www.sjfzxm.com/news/index_cj.asp" > investment < /a > risk comes mainly from domestic retail terminal recovery slower than expected.

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