The Secret Of Taobao'S Success: Mastering The Bizarre Trading Habits Of Consumers

< p > foreign media said, "a href=" //www.sjfzxm.com/news/index_c.asp "> Amazon" /a "in the United States nickname is" all kinds of shops ", but in China, Alibaba's e-commerce website, especially Taobao, is in a dominant position, Amazon is almost nowhere to be found.

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< p > according to Bloomberg website February 18th, Taobao's telepresence is everything: from sunglasses to human anatomy supplies, Alibaba's retail platform sells everything.

A friend in Beijing recently bought a dress on Taobao to wear on her sister's wedding because Taobao had more choices than any shopping mall or wedding shop she could think of.

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< p > reported that although Ma Yun's a href= "//www.sjfzxm.com/news/index_c.asp" > e-commerce > /a > the reasons for the success of the Empire in China are manifold, including relations, business foresight and excellent technology, but these are difficult to ensure that Alibaba rule the Chinese market.

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In 2004, Amazon bought China's online bookseller and retailer excellence network for $75 million, but the P failed to live up to its expectations.

Amazon now accounts for less than 3% of China's electronic retail market.

Similarly, the billion dollar company bought the eBay network which was once popular in China, but with the rise of Alibaba website, the market share of eBay declined rapidly.

Just as American Technology Corp struggled in China, the McKinsey Global Institute predicted that the total value of China's e-commerce market could reach $650 billion in 2020.

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< p > > Senior Lecturer at University of Sydney business school, focusing on the a href= "//www.sjfzxm.com/news/index_c.asp" of China's e-commerce, Barney Chen /a, one of the secrets of Taobao's success is that it is good at mastering the eccentric trading habits of Chinese consumers.

"Taobao does business according to Chinese preferences, for example, it allows buyers and sellers to bargain," he said.

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< p > in view of the widespread fear of being cheated on the Internet, Taobao has joined an optional third party payment service, allowing consumers to pay after receiving and checking goods.

Taobao's Alipay system can relate to bank accounts, so online shopping can be done without financial cards.

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"P" reported that, as Chen concluded, there is a very common view in China, that is, if you want to sell things in China, you will sell them on Taobao.

It seems that this view is not only the affluent urbanites: at present, more than 200 Taobao stores are registered in rural China, which has increased by 25% in just a year.

Chinese consumers and entrepreneurs have turned to this huge platform.

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