Alibaba Launches Crazily Purchase "Patching Short Board" Ready To Go Public
< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Alibaba < /a > recently launched a crazy takeover. Over the past year, the Chinese e-commerce company has spent more than $2 billion to buy or buy more than 10 smaller businesses, from map companies to social networking sites, from browsers to logistics companies, and even to a US company inspired by the Paris flea market. < /p >
< p > these acquisitions seem crazy, but there are rules to follow. Alibaba is expected to spend more than 100 billion US dollars on the valuation of IPO (IPO) later this year, and this series of acquisitions is aimed at repairing its short board before going public. Fierce competition has slowed Alibaba's revenue growth, and the company now controls 80% of China's e-commerce market. < /p >
< p > Alibaba general manager Anne Hu (Annie Xu) said that the sale of goods to the United States and other parts of the world is the current development goal of Alibaba. But judging from the current situation, the Alibaba seems to aim at the US and Chinese start-up companies that can help Tencent and Baidu, because China, the world's largest e-commerce power, is moving swiftly to mobile devices. < /p >
< p > Alibaba's investment in ShopRunner, an American e-commerce distribution company, is a big example -- the company has invested at least 4 American companies in the past 12 months. < /p >
< p > although ShopRunner will eventually help Alibaba sell goods in the United States, at the same time, Alibaba hopes to use its logistics network in the United States to help Chinese consumers buy American goods through the Internet. Through an unannounced new service, ShopRunner will handle logistics in the US, while Alibaba will manage customs, distribution and payment services. < /p >
< p > Anne Hu said that the core competitiveness of Alibaba is still selling goods to Chinese consumers. "Chinese consumers are extremely enthusiastic about all goods not made in China," he said. "Therefore, to meet this demand," there are still great opportunities. " < /p >
< p > < strong > mobile promote local spanaction < /strong > /p >
< p > Alibaba's acquisition in mainland China is more enthusiastic, and mobile has become the top priority. In China, Alibaba and its competitors are spared no effort to meet the huge demand brought by the rapid popularization of smart phones. < /p >
< p > "if there is any obvious short board before the Alibaba listing, that is the mobile Internet. All big China Internet Corporation are facing the same situation. Mobile is a sneak attack on them. " A company executive from Alibaba rival said. < /p >
< p > official data show that the total number of China Mobile users surpassed PC users as early as 2012, and the gap between the two users is further expanding. The proportion of Internet users using PC is currently only 69.7%, which has also shrunk compared with that in 2012, and the proportion of smart phones has risen to 81%. Of course, most people still use the two devices at the same time. < /p >
The growth of China Mobile Internet market seems to be continuing, because the proportion of Internet users in China's population is only 45%. P In the past year alone, China has added 54 million Internet users, and analysts predict that mobile devices are now the first choice for many people to access the Internet, or even the only Internet access equipment. Although the price of smart phones has fallen below 100 US dollars, the price seems to be decreasing, and China has just begun deploying ultra high speed 4G network this year. < /p >
< p > development of mobile business is the main reason why Alibaba acquired the < a href= "http://sjfzxm.com/news/index_s.asp" > Gould map < /a >. The latter agreed to accept Alibaba's $1 billion 600 million privatization offer last Sunday. < /p >
< p > quality map service will help Alibaba attract users better, help them use smart phones to find offline shopping spots, and encourage them to settle accounts with Alipay in smart phones. According to people familiar with the matter, the reason why Alibaba recently invested in express delivery is partly to cultivate users' mobile payment habits. < /p >
< p > Mobile has also become the main reason for Alibaba to invest in UCWeb, which has the most popular smartphone browser in China, so it can help Alibaba spanport traffic. < /p >
< p > "the first strategy is to move into the mobile Internet, but some are for offense, some for defense." Michael Krandy, general manager of Redtech Advisors, a consultancy, said (Michael Clendenin). < /p >
< p > < strong > resisting Tencent and < a href= > http://sjfzxm.com/news/index_s.asp > > Baidu < /a > /strong > /p >
< p > for Alibaba group, the biggest competitors are a href= "http://sjfzxm.com/news/index_s.asp" > Tencent < /a > and Baidu. Tencent has developed a popular WeChat chat application, using the Cynthia Meng, an analyst at Jefferies, an American investment bank, as saying that the company is rapidly evolving towards the "one-stop online life service platform". Cynthia said < /p >
WeChat P has provided e-commerce and investment services to users, and will soon enter the mobile banking sector. The recent Spring Festival promotion has attracted millions of Chinese to bind bank accounts with WeChat to distribute red packets to friends through this application. < /p >
Baidu, the search and media group, is also actively pursuing acquisitions in the mobile sector. Spending in the past year can almost rival Alibaba, including the purchase of one of China's hottest mobile app stores for $1 billion 900 million. P < /p >
< p > Karen Denis said that Alibaba acquired last April's "a href=" http://sjfzxm.com/news/index_s.asp "Sina micro-blog < /a > 18% stake is a defensive measure. He believes that this can help Alibaba better integrate social media and e-commerce, and deal with all kinds of offensive actions of WeChat in this field. < /p >
< p > "they have blind spots, and are faced with the competition of" a href= "http://sjfzxm.com/news/index_s.asp" WeChat < /a ", while micro-blog is a blocking strategy. He said. < /p >
< p > analyst pointed out that part of the challenge of Alibaba is that because its core e-commerce business is very large, it is necessary to absorb new business in order to promote its growth rate higher than the overall market. Despite fears of slower growth in Alibaba, the company's revenue in the previous quarter has increased by more than half. < /p >
< p > < strong > Russia brings new opportunities < /strong > /p >
< p > although the Chinese market can still provide huge opportunities, Alibaba will inevitably seek further growth through overseas markets in the future. < /p >
< p > however, the company did not choose to fight against Amazon in the European and American markets. The most likely country for them to enter in the future is Russia. The leader of Russia's e-commerce market is Ozon, and eBay is ready to enter the country. < /p >
< p > Alibaba launched a website in Russia last year. Global Express is a department of Alibaba. Its main customers are wholesalers overseas, but it also sells to buyers who have less purchases. < /p >
< p > compared with most e-commerce websites in Europe and America, the interface of GST website is relatively simple, and some of the texts use Machine Translation, because few Chinese retailers speak Russian. < /p >
< p > there are some businessmen from Guangdong, China who sell the traffic recorder on the top of the price of 18 dollars, and some dress less than 10 dollars or 25 men's leather shoes. < /p >
< p > Alibaba has been brewing into a href= "http://sjfzxm.com/news/index_s.asp" and Russia's /a market years ago. In 2012, the company collaborated with Qiwi, Russia's leading network payment service provider, to facilitate users in the country to use the system to buy Global Express products directly. < /p >
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