Characteristics Of Garment Accessories And Industry Demand Characteristics

Under normal circumstances, OEM business mode clothing Corporate profits mainly come from production and processing links, product grades and profit margins are low; OBM mode of clothing business profits from circulation, product quality and profit margins are high; in OBM mode of operation: compared with industrial production of clothing brand, high fashion brand can better show consumers' identity and taste, product grade and profit rate highest.

　 (1) grade of garment accessories: quality and design.

Garment accessories refer to other materials other than fabric in the garment manufacturing process. Garment accessories are divided into functional parts and application parts: clothing materials, clothing floc, clothing liners, clothing mats, thread belt materials, tight materials and trademarks. Garment accessories are made up of raw materials, including textile accessories, chemical accessories and hardware accessories.

The main performance of garment accessories is wearing performance. decorate Performance. Wearability refers to whether it can maintain good appearance after wearing, whether the garment sewing process is easy, and whether clothing can maintain comfort for the human body. Decorative performance refers to the selection and matching of clothing accessories, reflecting fashion trends or fashion designer's design concept. Based on the main properties of garment accessories, the main criteria for judging the grade of garment accessories are: 1, excellent product quality. 2, product design fully reflects the trend of fashion or fashion designer concept.

(two) the demand grade and price sensitivity of garment accessories: depending on the management mode of garment enterprises.

Under normal circumstances, OEM business mode of garment enterprises profit mainly from the production and processing links, product grades and profit margins are low; OBM mode of clothing business profits from circulation, product grades and profit margins are high; in the OBM business mode: compared to the industrialized production of clothing brand, the high fashion brand can better show consumers' identity and taste, product grade and profit rate is the highest. According to the practice of clothing industry, low-grade clothing is bound to use low-grade fabrics and accessories, and high-grade clothing is usually made of high-grade fabrics and accessories. Compared with OEM business mode, OBM business mode has low sensitivity and high sensitivity to garment accessories price. OBM fashion has the highest sensitivity and lowest sensitivity to garment accessories.

(three) significant attributes of industrial products: quality customers are sharing industry growth.

The best choice for garment accessories enterprises is garment manufacturers. As of February 2008, the total number of garment enterprises in China was 14484, with a high degree of customer concentration. Directly facing the high concentration of enterprises and customers, the garment accessories have industrial properties. In recent years, due to the gradual reduction of fashion cycle, garment enterprises are gradually inclined to the impact of small batch production and short cycle production. Garment accessories gradually tend to small batch, multi variety and fast delivery on the basis of the trend of fashion, which leads to some consumer goods attributes of garment accessories, but the quality of garment accessories is still dominant due to the high concentration of enterprises and customers directly. Referring to the characteristics of industrial product sales and the full competition of garment industry, the customers of high quality garment accessories are usually brand clothing enterprises with obvious competitive advantages or clothing enterprises with higher grade products.

The future growth of such enterprises is relatively clear. Orders are considerable and relatively stable. industry The best choice for growth.