Jordan, The Elder Of Clothing Industry In Wenzhou: 16 Years Focus On Main Business

Less than P, a few days ago, Wenzhou City Times Square next door to invest heavily in the launch of the flagship of Joe ton, where consumers can feel a new shopping experience.

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< p > < strong > adhere to < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > main business < /strong > /p >

< p > doing real estate, playing IPO...

As we all know, in the past few years, the market has many temptations, because all kinds of investment "money come very fast", so that those who adhere to the main business is somewhat "lonely".

And Jordan, a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a" Limited by Share Ltd team in Zhejiang, adhere to the "lonely" for 16 years, focusing on "Jordan".

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In the eyes of the industry, "P" has many bright points. "Social responsibility" is one of them.

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< p > since 2005, China's "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "Industrial Federation has carried out the social responsibility construction in the national textile and garment industry. Jordan has participated in it, and has become the first batch of pilot units, and has released the social responsibility report to the public many times. It has become the only enterprise in Wenzhou that has won the" China Textile and garment industry social responsibility information disclosure practice demonstration Award ".

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< p > over the past two years, Joe Newton has built a more than 10 thousand square meter staff building, all for staff accommodation and life.

Jordan believes that giving employees a comfortable environment is more important than building more lines.

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< p > for Jordan's team, the goal of painstaking efforts is to do well the brand and product brand of Jordan, and finally do well in the terminal consumer brand.

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< p > < strong > each product is artwork < /strong > < /p >.

< p > < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a > Anthony (Antonio) and craftsman Frank (FRANCO) now spend four or five months in Wenzhou every year.

As Jordan's chief designer and chief craftsman, their ideas coincide with those of Jordan: every product is a work of art.

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< p > in fact, from the beginning of the company's establishment, Jordan devoted all efforts to making good products and spent a lot of money to buy world-class suit making equipment.

Over the past two years, we have invested nearly 100 million yuan in continuous technological pformation, fine process flow, and improved production lines.

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< p > under the flag of the Jordan group, there is a textile business department, which has close cooperation with the main manufacturers of noodle and accessories at home and abroad. With more than 10 years of experience in research and development and sales of accessories, we are ready to grasp the latest face and accessories consultation and start from the source to control our own advantages.

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< p > Jordan has always kept ODM (original design manufacturer) walking on two legs with his own brand.

Jordan, deputy general manager Dai Xin Xiang, said that whether it was noodle, excipient operation or ODM, it ensured the stability of "Jordan" brand core product (suit and coat).

To ensure that the core products are manufactured by themselves, regardless of the time and quality, can be fully controlled, which is the most powerful support for terminal brand.

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< p > < strong > create a more comfortable experience < /strong > /p >

< p > no famous stars or bombing advertisements.

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< p > Dai Xinxiang said that at present, it has entered the era of experience economy, and is no longer simply selling products.

What Jordan has been pursuing is to give consumers more comfortable experience at the terminal.

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Less than P, for example, from 2010, Joe began to train a group of "dress consultant" with systematic knowledge, collocation and communication skills.

After more than two years, some customers even completed shopping with one phone call.

A "dress consultant" has a good foundation even though he is a professional. He has not sold more than 1000 years of physical store sales experience, and has sold more than 100 items, and has received more than 100 guests.

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< p > for example, Jordan's exclusive shop at the airport is just like a VIP waiting hall.

Some old customers feel that waiting in the VIP room is boring. It's better to wait here, sit for a cup of tea, look at fashion magazines, and take a look at the < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > raise eye.

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< p > for example, all Jordan outlets offer free services to help customers ironing their clothes, without any formalities and convenience.

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< p > in order to directly sell the brand's pre-sale and after-sales service directly to the terminal, in recent years, Joe ton has been increasing the proportion of Direct stores. In 2011 alone, the number of new outlets has reached more than 50.

On behalf of the new Xiang revealed that the future direct and franchise stores will remain at around 50% of the proportion.

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In the latest image of Jordan P, listen to the voice of the chief designer Anthony, expressing his design ideas in Italian, feeling very warm and comfortable: my brother, my parents, my wife and children...

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P, which opened next door to Times Square in Wenzhou in May 28th, is Jordan's first experience shop.

In all marketing, family elements are integrated into the family.

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At the end of this year, Jordan will launch a parent-child product, a children's play area, VIP's consumption points, and exchange gifts for his wife and children. He will regularly launch family based tours and gatherings.

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A set of family oriented VIP services has been basically formed by Jordan P. Many services and contents will be launched before the end of the year.

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