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Wedding Dress Business

2014/2/13 13:44:00 33

Wedding Dress Foreign Trade Electricity Supplier

2005 to 2011 was the golden age of foreign trade business. In this period, a group of "small and beautiful" companies who had made a lot of money have grown up. Recently, I approached a foreign trade < a href= "//www.sjfzxm.com/news/index_f.asp" > Wedding Dress < /a > Company. 
 net wins technology was established in 2006, from the initial development of the program development of foreign trade e-commerce services, to 2009 CEO Ding Zhi Yu Create Company to do foreign trade business, 2011 officially entered the field of wedding. 
 in the first few years of starting the electricity business, Ding Zhiyu mainly focused on platform products, "what products to sell and what to sell". When he first entered the foreign trade business, he admitted that making money was easier. He said, "making EBay and Amazon platform products is relatively easy. If you pay a little attention, you can earn at least a few million a year." 
 this has been called the profiteering era of foreign trade business. Taking the Dunhuang network in 2011 and 2012 as an example, sales from emerging markets such as Russia, Brazil and India have doubled and doubled. Lanting Pavilion's growth rate also increased from 2 million 500 thousand US dollars in 2007 to 1 billion yuan after 2011. 
 "I originally worked in the form of subcontract" a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > son, have done electronic products, can only think of foreign trade products, I have basically done. The hot business opportunities made Ding Zhiyu see the opportunity of foreign trade business, but the uncertainty of platform products brought about the problem of unsustainable development. Ding Zhiyu made a decision to choose a product with large market volume and enter the wedding dress field. 
 this year is the time when foreign trade < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > electricity supplier thrived. With the Lanting Pavilion listing overseas, the overseas market has fully accepted the brand of Chinese overseas electric business. 
Ding Zhiyu's entry into the wedding dress field is to see its market potential. But after entering the real estate market, it is found that the profit is not high, even lower than the profit of the previous product. P And overseas fierce competition for electricity suppliers also let Ding Zhiyu also face the problem of declining orders and high marketing costs. At that time, the net wins technology only aims at increasing sales volume, so as to reduce costs and gain profits. 
 initially, Ding Zhiyu, like most people, was inclined to diversify and multiform marketing. But after many attempts, he finally decided that "the simpler the better." He said, "we have adopted the simplest way to cooperate with Google, which is able to judge profits in the shortest time. Other ways of return are longer, and there are many unknown factors." 
 net wins technology as Google's main promotion platform, accounting for 70% of its advertising investment. Through this marketing means, ROI spanformation can reach 2.5, and the marketing scale in wedding dress category reaches the status of 5,6 in the whole country. {page_break} 
 on the other hand, net wins technology can better understand the shopping habits of different countries through the Google platform, and carry out more precise marketing. For example, the French spend less money, and the Germans are more decisive. Americans are sensitive to prices and like to buy Promotional products. This also allows Ding Zhiyu to make different promotions based on different countries. 
 in terms of product positioning, net wins Technology positioning the product population to women aged 16-24 and 35-50. The former is mainly aimed at the mothers who attend the prom and the wedding group, while the latter are the daughters who buy these things for their daughters. At the same time, the product is adjusted according to the sales cycle. The first half is the peak season and the second half is the off-season. 
 this can also be combined with Google advertising. At present, Google not only provides advertising platform in China, but also provides business user solutions. Shi Lei, the industry director of Google business user solutions department, said that foreign trade providers should take into account three types of words: first, brand words, based on brand flow setting, the highest efficiency and best returns; the second category is broad words, such as wedding dress, can be extended to wedding dress, dress, and mother's clothing; third kinds of commonly used words, such as unused colors, if the total quantity is strengthened, there will be a certain conversion rate. 
 and the Google business user solution department is to expand overseas markets for foreign trade enterprises such as Ding Zhiyu, not only to provide them with AdWords and other products and services, but also to provide marketing suggestions for them. 
 for the wedding dress, the main problem is the low repeat purchase rate. Ding Zhiyu said, "for the wedding dress products, customers can purchase one time in a year has been very good, at present, the main use of word of mouth marketing, low repeat purchase rate." 
 in view of this situation, net wins technology is increasing the category of goods, reducing the cost of advertising and increasing the purchasing power of customers. At the same time, the traffic generated by customers at mobile terminals has reached 60%. Net wins technology is also increasing the development and delivery of mobile terminals. 
Compared with the competition that has already entered the white hot business in China, P has a more mature consumption concept and a relatively fair competition. But on the other hand, the increasingly narrow product line category is also a problem facing the collective of foreign trade providers. 
 Ding Zhiyu also admitted that at present, the foreign trade business is also facing multiple pressures, raising domestic labor costs, intellectual property rights in foreign trade, low price competition in the same industry, and exchange rate effects. Ding Zhiyu said that it could solve the problem by expanding the market in Europe and other regions, reducing the intermediate costs, and establishing the oral price fixing agreement of domestic and foreign trade providers. 
 but Ding Zhiyu believes that the advertising and back-end management of foreign trade providers are the key to development. In 2014, net wins technology will be further diversified and globally launched through Google. "The proportion of the increase is at least doubled." in the back-end product integration, it will also be strengthened. "If one of these two aspects is not done well, it will definitely be eliminated. If the advertising on the front end is not increased, the share will be taken away; the back end supply chain management will not be integrated well, and it will be squeezed out of the market itself. Ding Zhiyu said. 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > foreign trade < /a > compared with domestic electricity providers, the electricity supplier is still a gold mine waiting to be exploited, but the uncertainties brought about by cross-border business make the rivers and lakes full of competition. Net wins technology is saying goodbye to the barbarism era of foreign trade business, and found a more suitable way for its development in practice.