The Sudden Wealth Of Rich E-Commerce Executives

Liu Qiangdong, Chairman of the Board of Directors of JD Value Before being calculated, Yao Jinbo, CEO of 58 cities, was the most talked about case of getting rich. 58 The same city successfully landed on the New York Stock Exchange, raising $187 million. At the end of the first trading day, its market value reached $1.893 billion, and Yao Jinbo's market value reached $447 million. At the beginning of the founding of 58 cities, Yao Jinbo was just a person who "made small advertisements available on the Internet". "It's not easy to make classified information websites listed". Some insiders admitted that Yao Jinbo's "sudden wealth" did not lose its rationality.

What is more exaggerated than Yao Jinbo's 500 million worth is Liu Qiangdong, who holds 23.7% of the equity of JD exclusively. According to investors, it is rare for founders or CEOs to hold more than 20% of the shares of large listed companies, so Liu Qiangdong is likely to become the most valuable person in charge of the same scale listed companies. According to JD's plan of $1.5 billion Financing scale The market estimates are mostly between $20 billion and $30 billion. Since the issue price and the number of shares to be issued have not yet been determined, it is estimated that Liu Qiangdong will be worth between $4.7 billion and $7 billion after listing in JD.

However, not all listed e-commerce executives can rely on the IPO to obtain hundreds of millions of worth. After the first trading day of the listing of Vipshop and Lanting Jishi, which had made a surprise attack on the US capital market, the CEO's value did not exceed 100 million yuan.

　　 Debate over "retail rules"

The experience of becoming rich sounds attractive. For players who are accustomed to the e-commerce game rules of "financing - burning - listing - becoming rich", it is normal to use the secondary market to exit VC/PE, but in Traditional retail In the view of practitioners, the way e-commerce enterprises rely on listing to obtain capital is contrary to the essence of retail.

The head of Wangfujing, also a listed company, once said in an interview with the Beijing Business Daily that although domestic e-commerce is also a commercial retail enterprise, it does not rely on retail profits to survive, but on negative profits to operate, relying on investors and the secondary market to generate blood. Therefore, the "sudden wealth mentality" created makes it difficult for enterprises to conduct retail business down-to-earth. However, in the view of the e-commerce industry, the current large-scale e-commerce enterprises themselves cannot make money by relying on the difference between purchase and sales, but are Internet based traffic businesses. After B2C business has certain scale benefits, enterprises can make profits through data, value-added services and even finance and logistics. Even Amazon, the "father of e-commerce", has a profitable business cloud computing And open platforms, but if there is no big data supported by huge sales and no huge traffic based on scale effect, cloud computing and platforms will have nowhere to put.

　　 Beware of "marketing sequelae"

Behind the big year of IPO, the ups and downs within enterprises are also unprecedented. According to international practice, within half a year after the success of the IPO, "listed sequelae" will emerge one after another, of which the biggest impact on the enterprise is the brain drain of the senior management team.

According to insiders, the options received by the senior management team after the listing of the enterprise can account for 60% - 90% of its overall options, ranging from millions to tens of millions. Therefore, many senior managers will leave after receiving the options, which will lead to increased staff turnover and even usher in a small peak of resignation.

Therefore, after the option is cashed and overnight wealth is achieved, how to Healthy operation How to tie down the core team and maintain their status and value is still a lot of trouble for e-commerce leaders.