China'S Retail Industry Has Undergone Several Rounds Of Shuffling And Has Begun To Change All Channels.

In the 30 years of the rapid development of < a href= "http://sjfzxm.com/news/index_s.asp" > China's retail trade < /a >, the retail mode has experienced several rounds of shuffling. < p >

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First, the department stores replaced the supply and marketing cooperatives. Then various stores (such as Carrefour, Suning, shoppingmall, and otter Les) rapidly emerged and became the mainstream form of retail business. P

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< p > in recent years, e-commerce, represented by Tmall, Taobao mall, Jingdong and shop No. 1, has developed rapidly, which has made traditional sales channels feel pressure.

With the promotion of big data, cloud computing, Internet of things, and the third industrial revolution, which is connected by social media, mobile Internet terminals and wearable devices, a new retail revolution is exploding.

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< p > every change is a re division of market wealth when remodeling the "a href=" http://sjfzxm.com/news/index_s.asp "market < /a" pattern.

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< p > nowadays, when an ordinary consumer is enjoying a great deal of goods, it is not difficult to find that shopping methods are becoming more diversified and are no longer constrained by time and space.

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< p > facing the change of consumption mode, the traditional retailers with forward-looking vision began to integrate all kinds of channel resources to provide seamless customer experience for customers, and strive to lead in the era of "full channel" sale of "cement (shop) + mouse (Network) + mobile phone (mobile terminal)".

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< p > is precisely to see the background of this era. China's international a target= "_blank" href= "//www.sjfzxm.com/", which has been with the enterprise for 21 years, has been changed to the garment "/a" a target= "_blank" href= "target=" > the Clothing Fair > the Expo (Beijing). It will take the "Qi" as the new starting point in March 26th, and deploy all kinds of channel resources in the process of brand developing the market, bringing together the most leading enterprise operation mode and market development strategy to provide the brand with a "full channel" solution.

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< p > < strong > brand configuration of e-commerce resources < /strong > < /p >

< p > for the Chinese clothing brand, the whole channel retailing is the strategic layout of the enterprise manager.

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< p > through information technology, we will integrate Direct stores, agency stores, shopping malls, multi brand stores, wholesale markets and other visible stores, as well as catalog stores, shopping, websites, WeChat and other intangible stores, and further deepen the linkage among various channels, so that all channels can be retailing, so as to provide customers with a convenient, comprehensive shopping, entertainment and social experience.

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< p > in the framework of brand "all channels", the channel of e-commerce has attracted the attention of many garment enterprises.

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< p > crazy "double 11" once again came to a close. The 35 billion yuan trading volume of the whole day has made the Chinese clothing brand that adhered to the store feel the great attraction of the electricity supplier mode.

In the recent hot spots of e-commerce, O2O (Online To Offline) mode has become a favorite.

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< p > > what is O2O? In short, online and offline integration.

The brand sends the message and service of the offline store to the Internet users, and the customer pays the online payment to the entity store to experience and accept the service, so as to convert them into the entity store customers.

O2O emphasizes "store experiential consumption", and this model has also been a breakthrough for brands to face the impact of online stores and reduce inventory when brands such as mus bond and uniqo take the lead in the test.

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< p > for this reason, CHIC fully introduces the resources of e-commerce, and connects with the excellent e-commerce platforms and brands. It can not only promote the brand of e-commerce that intends to expand the offline channels, but also provide a window for the offline brands to get "TouchNet" experience.

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< p > in addition, CHIC also strives to solve the dilemma and think of the audience through a number of small thematic forums around the electricity suppliers, buyers, O2O business models and channel cooperation.

It is worth mentioning that the CHIC organizers will open an e-commerce Forum on the spot, focusing on the topic of "how traditional enterprises do real O2O", "the road of O2O pformation of garment enterprises in the big retail era", "the classic case analysis of clothing business operators," declassified the topic of "double 11" behind the promotion of 1 hours, and so on, and invite Tmall, WeChat platform to share vivid cases with the audience.

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< p > look at the operation of entity retailers in e-commerce in recent years. The "all channel" layout of offline commerce and Internet will become the development trend of retail industry. Under the new environment of intelligent terminal and 4G mobile network, the brand of "full channel" retail mode will have more chances to stand out.

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< p > < strong > find a suitable channel for yourself < /strong > /p >

< p > electronic commerce is only one part of the "all channel" retail mode. The experience that the entity store brings to customers is unable to satisfy the electricity supplier.

Therefore, while paying attention to the electricity supplier mode, the invitation to traditional channels is also the top priority of CHIC2014.

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For more than 20 years, the exhibition has collected 300 thousand effective professional audience data, CHIC2014 has divided the professional audiences with different trade needs, and has worked with a number of authoritative organizations to push forward the brand's business demand in P.

For example, in order to explore the innovation of the cooperation mode between brand and channel, CHIC has held a number of "business and brand docking sessions".

At that time, China Federation of Commerce and China general merchandise business association will bring store resources. The China commercial real estate alliance has invited several SHOPPING MALL participants, while China's a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" industrial association circulation committee will organize professional market audience to attend.

At the same time, CHIC has conducted an investigation and exchange through the organization of quality brands to the new commercial formats such as COFCO Joy City and Beijing fragrant grassland shopping center.

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< p > diversified commercial formats are presented in the exhibition, including the modern business mode of OLE brand discount.

During the exhibition, the organizers will invite the honorary president of the China Business Federation and the outlets, Wan Wenying, and Bao Yifang, chairman of the RDM company of the former Florence town operator, Mr.Poma, to share the brilliant views with the audience at the CHIC2014 Oteri J forum.

It is understood that on the day of the forum, 10 ole shopping centers will also carry out on-site brand investment.

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< p > the presence of traditional channel providers has strong brand channel development capability for CHIC2014 architecture.

However, in the face of China's clothing market dominated by retailer leading to consumer orientation, the traditional channel's profit model and profitability have been severely tested.

As a result, the new retail mode has been gradually concerned.

CHIC2014 will join several fashion agencies such as Hongkong fashion buyer's Institute (IFB), and more than 300 buyers from France, Hongkong and Mainland China, and hold the "three party round table" with China and Europe's "a target=" _blank "href=" //www.sjfzxm.com/ "designer" /a "to explore the trend of the trend, the change of consumer demand and the cooperation and development between the brand and the buyer.

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< p > as a new business form in recent years in China, the multi brand store has provided more choices for young people pursuing individuality. It has also entered the public view with buyers.

In February 2014, the CHIC organizer will organize several fashion trend cards to Hongkong in the form of multi brand collection stores, and strive to promote local brands in overseas markets, and also provide opportunities for brands to access more international resources.

After that, the CHIC multi brand store will be unveiled in the CHIC2014 casual wear exhibition area.

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< p > < strong > accurate docking can be close to the market < /strong > /p >

< p > accumulating resources needed for brand development, such as logistics, venture capital, finance, supply chain, especially commercial channel resources, and precise docking between exhibitors and professional audiences to achieve business needs become the most essential pursuit of CHIC2014.

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< p > taking "CHIC SHOWS" as an example, the high-end commercial docking show, which was carefully planned by the organizers and China Research International, put the brand and professional audience in the first place.

According to the organizers, the exhibition site will invite 100 front-line store managers, 100 strength agents, and 100 fashion brands to participate in the company. With the help of corporate speeches and fashion show, the brand channel needs will be pushed to more than 200 dealers, agents, buyers, retailers and other professional spectators at the scene, so as to fully realize the on-site interaction, and perfect the combination of brand T TV show and commerce.

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During the exhibition period, all kinds of on-site activities based on "P" (Match) provide a good opportunity for the audience to link business resources accurately.

In the fast-paced way of life, how can we make the professional spectators, the high-quality agents, distributors and retailers group more easily see the exhibition, so that they can find business opportunities more efficiently in the exhibition hall of 100 thousand square meters? This is a question that the organizers are pondering, and also the embodiment of the new value of CHIC2014 -- "Easy".

To this end, CHIC has made a series of plans through mobile terminals, Internet commerce booking, and exclusive service of VIP channel providers, so as to play a positive role in improving the efficiency of professional audience.

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< p > not only that, but with the improvement of people's living standard, the demand for clothing is becoming more diversified.

On the basis of men's wear, women's wear, leisure and other exhibition areas, CHIC2014 subdivides lifestyle by lifestyle. It has set up advanced customization, < a target= "_blank" href= "//www.sjfzxm.com/", fashion dress "/a", light luxury, fast fashion, children's living hall, etc., providing a good experience for the about 100000 professional audience.

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P can predict that new retail pformation is taking shape before China's textile and garment industry achieves the goal of "great power" in 2020.

And is the Chinese clothing brand ready to face the personalized consumers in all channels and all weather? < /p >

At the moment, how to fully acquire the resources needed for brand development and optimize its own "full channel" layout is a question for brand operators to think about. P

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