Strategy: Mobile Marketing Helps Underwear Enterprises To Create Multi-Channel Marketing Mode.

The development of technology driven P brings diversity of marketing channels, and the reason for its marketing mode innovation is that it can satisfy consumers' needs more deeply.

With the rise and influence of new media, the values of consumers are becoming more diverse. If the business is still sticking to the original marketing mode, it will be difficult to meet the needs of consumers. Therefore, enterprises need to seek countermeasures and how to better innovate the marketing mode in the multi screen era. < /p >

< p > for underwear enterprises, the secret of Vitoria is a good example of learning, and Vitoria achieves the best in multi-channel marketing.

For example, when the public discarded or regarded the traditional advertising communication mode of television advertising as chicken ribs, the secret of Vitoria could make it a sexy and gorgeous underwear feast full of global audiences.

And the secret of Vitoria has been investing heavily in online marketing since 1998, from e-commerce to building websites, video streaming and interactive content, to today's very two-dimensional code marketing. Vitoria's secret has been marketing innovation, insisting on multi-channel marketing, improving multi-channel collaboration and resource integration through databases.

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< p > therefore, for underwear enterprises, it is essential to learn from < a href= "http:// //www.sjfzxm.com/news/list.aspx Classid=101112107108" > Vitoria's < /a > learning. It is necessary to take the database as the core to carry out multi screen communication and multi-channel marketing.

Then, how to operate it? As a management guru behind the underwear enterprise and a mobile marketing expert, we will provide a solution for lingerie enterprises to multi-channel marketing: < /p >

< p > < strong > 1, stick to the original traditional sales channel < /strong > /p >

< p > to implement multi-channel marketing, we must first stabilize the original store operation position.

Compared to network channels, store management has its own unique advantages.

Because underwear stores choose more stores and stores that are highly concentrated in the flow of people, the large volume of traffic means that there is a great possibility of turning traffic into profit.

Therefore, underwear should stick to the traditional store headquarters, we must use the management data to start marketing, from the perspective of human nature to consider the problem, through the analysis of human nature to effectively improve the correlation of goods, through big data to enhance sales.

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< p > the POS terminal of the sales terminal developed by Hui Zhi (mobile POS machine and intelligent electronic POS) can collect underwear sales information for underwear enterprises, and then combine the characteristics and consumption habits of members to help underwear enterprises understand the relationship between customers and commodities through data analysis. On this basis, the merchandise will be displayed cleverly and scientifically, so that it can be effectively linked up, and the corresponding "package series" can be launched to boost sales.

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< p > < strong > two, force a href= "http:// //www.sjfzxm.com/news/list.aspx Classid=101112107105" > electricity business < /a > /strong > /p >

< p > underwear enterprises carry out the electronic business mode usually with official website, Tmall, Taobao and Jingdong and so on. They are also the most innovative micro mall developed on the WeChat public platform, which can help enterprises realize.

Underwear enterprises to carry out business business, in addition to learning the secret of Vitoria to combine online sales and ground sales, the store's underwear products on the online sale, but also specialized in the development of online monopoly brands (such as Vitoria's Secret online sales brand "pink"), so that online sales and offline sales are different, users in the online purchase enjoy different surprises and user experience.

More importantly, let underwear companies acquire new users and retain old customers through data analysis, so as to improve the repeat purchase rate of underwear users.

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< p > < strong > three, embrace mobile marketing business < /strong > /p >

< p > in fact, mobile marketing is a large category, including < a href= "http:// //www.sjfzxm.com/news/list.aspx Classid=101112107102" > WeChat marketing /a >, platform marketing and two-dimensional code marketing, and APP marketing and so on.

Among them, APP marketing services provided by Hui Zhi online include brand dynamic advertising, mobile shopping and online payment, information push and precision marketing.

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< p > mobile marketing is just a very effective way to carry out sales in underwear enterprises. The ultimate goal is to make the consumer's purchase form a good closed loop, greatly improve the convenience of shopping, and effectively enhance the user's ultimate user experience.

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< p > If two dimensional code marketing is only an entry to the consumer, then helping consumers to browse, select, purchase and pay for underwear products, and the whole process of logistics distribution, every link missing will ultimately affect the user experience, whether it concerns user loyalty and whether users can repeat the purchase.

Therefore, the mobile marketing business provided by Hui Zhi online for underwear enterprises not only enables consumers to better buy products of underwear enterprises, but also provides more opportunities for consumers to interact with consumers, and does everything possible to enhance the user experience, and ultimately improve the user's repeat purchase rate and enhance the sales performance of enterprises.

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