Learn How To Create Media Images With Fonts.

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< p > I made a brief comment on "withdrawal from the political camp or the stereotype of geo culture" at the end of the new "independence" image. Objectively speaking, it is not rigorous but can be regarded as "personal experience" and "personal feeling".

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The tradition of "P > font and a href=" //www.sjfzxm.com/news/index_c.asp "> geo culture < /a > is relatively easy to infer, especially in Europe.

First of all, it has some physical factors.

Early typefaces and matching typesetting machines are difficult to migrate, and the equipment made by different manufacturers has poor compatibility with each other.

The casting machine manufactured by Monotype may not be able to directly use the font produced by Linotype (Linotype also produces another casting machine).

But the cost of designing and manufacturing Fonts is quite high.

Back to the Gutenberg era, movable type and printing were even smaller, closed private technologies.

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< p > the skeleton and outline details of different fonts have the ingredients of < a href= "//www.sjfzxm.com/news/index_c.asp" > stylized < /a >. These styles originate from the writing tradition, and writing styles will have obvious differences in different regions of Europe.

There are still differences in style differences. Today, European and American professional font designers can still distinguish subtle styles such as Italy, France, Britain, Holland, Germany, Switzerland and Scandinavia.

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< p > - physical equipment is not easy to migrate, plus the traditional geographical differences, forming the style differentiation in movable type printing.

In regional publications, such differentiation is also very obvious.

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< p > > the font story: the beautiful legend of the western character style, the title of the four chapters is directly related to the geographical or < a href= "//www.sjfzxm.com/news/index_c.asp" > National < /a >: "what is the relationship with Switzerland?" has the font been divided into German and Judas? "American Scotland" and "Liverpool's serif".

In addition, the chapter "Gotham advance!" also points to the location of New York, the United States.

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< p > < strong > two < /strong > < /p >.

< p > there are many gossip fragments about fonts and politics.

For example, the Nazi party in Germany admired Fraktur and other blackletter bodies (English sometimes called Old English font, Japan and China often plated as "Gothic"), and belittled the italic body (Italy body, we often call it italic), and criticized and resisted than the relatively radical geometric font such as Futura in Germany. Switzerland's famous Helvetica and Univers once symbolized neutrality and Democracy (especially Helvetica, there was a documentary called "Helvetica", which talked about many related political and cultural factors).

In addition, the British government used the work of the famous British designer Eric Gill, Gill Sans as the standard font, and the Obama administration used the Gotham font produced by the United States to shape the image of propaganda (seemingly deliberately expressing the desire to get rid of Helvetica).

Wait.

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< p > < strong > three < /strong > < /p >.

< p > back to the newspaper, the strongest a href= "//www.sjfzxm.com/news/index_c.asp" > stereotype < /a > should be the application of blackletter in the header.

For example, the The Daily Telegraph, Irish Examiner, Los Angeles Times, The New York York, and "the" in the font story, which used to use the header, and some of them are still in use.

This reflects the media's self - attitude towards "tradition".

The European and North American culture in my eyes is not exactly the same as the so-called "tradition" in the Far East. For example, it can be seen in the narration of Eliot; similarly, it is also reflected in modern graphic design and character design, tradition.

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< p > on the other hand is the attitude of "news neutrality".

For example, The Times font Times (New Roman), in essence, is a pursuit of neutral design.

For example, the Knockout font used in the red header before The Independent (sans serif, coarse black, narrow and thin) also reflects a neutral, robust and reliable image. From a secular perspective, it will make me feel that this is a mature and masculine temperament - I may first associate with Helvetica's bold body, which has similar flavor.

Similarly, The Guardian used Helvetica directly in the word "Guardian" on the headline in the early years.

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< p > at the same time, the particularity of the newspaper is that it is consumed quickly and even hastily, which requires its high readability (readability).

Therefore, the font design will tend to choose "safety cards", and even tend to choose "old cards".

There is a concept in character design: readability is highly related to "habit". When you get used to a typeface, even if it is not perfect in theory, you will feel that it is smoother than most new fonts.

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< p > < strong > four < /strong > < /p >.

< p > first let me notice the change of newspaper's font choice, or the last and most famous comprehensive revision of The Guardian.

It changes the header to full lowercase.

At that time, the logotype of the commercial company was in a fashion, to do such a "lowercase" redesign, and The Guardian was very bold to do so. It must be carefully positioned in this business trend, so as to avoid mixing its new brand into pure follower.

I didn't go deep into this case, but I still can see that The Guardian is willing to express a relatively soft aesthetic interest.

This may not be rare in magazine media, but newspaper is rare.

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< p > The Independent will be more prominent this time.

The design guides they have hired are Matt Willey, more background fashion or literary magazines, and A2-TYPE, the new font Indy design team, is also a new team, or even a "Indie" team.

From the configuration of the main creators, you can feel youthful vitality and personality charm.

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< p > font is a basic element in The Independent redesign this time. It can not display any definite image or interest solely on its own; and the application of Matt Willey has finally created a whole a href= "//www.sjfzxm.com/news/index_c.asp" > atmosphere < /a >, adding more soft emotions into it.

At the same time, the full capitalization of headers will give people a sense of anti-trend.

Andy Cowles wrote another article "Why The Independent redesign does not go far enough", which expressed a meaning: this new image is too soft, the power to catch the eye is not enough, put it on the newspaper shelf is not competitive.

Although Cowles is a refutation, it can see the change of visual design taste in turn.

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