Excessive Christmas Discount Led UK Department Store Debenhams To Issue Earnings Warning

< p > in the first 17 weeks as of December 28, 2013, Debenhams PLC (DEB.L) same store "a href=" //www.sjfzxm.com/news/index_cj.asp "sales" /a "only achieved 0.1% growth, and the" final sales spurt "before Christmas could not be realized, so the sales growth in the period did not reach the intended target.

Debenhams PLC (DEB.L) plans to further dispose of inventory through discount sales in 1 and February, so it is estimated that gross margin will fall by 80-100 basis points in the first half of last year.

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< p > group said that the high street pedestrian flow and the shrinking household income caused high street to become a "Red Sea". Debenhams PLC (DEB.L) was also not spared. Although beauty, a href= "//www.sjfzxm.com/news/index_f.asp", "home /a" and gifts sales increased, clothing and related products continued to be weak due to bad weather. The total volume of pactions increased by 0.7% over the first 17 weeks of December 28, 2013, compared with 3.5% growth in the first 18 weeks to January 5, 2013.

Online sales rose 27% over the same period last year, accounting for 15.6% of total sales, but revenue was still below expectations.

In view of the pressure of performance, Debenhams PLC (DEB.L) announced a suspension of share repurchase program.

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< p > Debenhams PLC (DEB.L) CEO Michael Sharp said in a statement: "entering 2014, I expect the market competition is still very fierce."

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< p > Britain's largest < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing retailing > /a > Mark and Spencer Group PLC (MKS.L) Martha department store was dragged down by Group (")", and the stock price fell more than 2% in December 31st.

The Financial Times quoted sources as saying that Mark and Spencer Group PLC (MKS.L) Martha's department store was also not optimistic, including a number of brokerages such as Nomura Securities (Nomura) and so on, and the sale of Mark and Spencer Group (Martha) Department of Martha's non food business was cut down to the pre tax profit target for the full fiscal year in March 2014.

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< p > among British retailers, analysts estimate that Next PLC (NXT.L), John Lewis and House of Fraser will all be winners.

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< p > according to the data of Kantar Worldpanel of Consumer Research Institute, the market share of Mark and Spencer Group PLC (MKS.L) Martha department store clothing, footwear and accessories was flat in the 24 weeks before November 24, 2013, at 11.2% level, while Next PLC (MKS.L) market share increased by 0.3% to 7.1% over the same period last year.

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