Six Trends Of China'S Retail Industry In 2014

< p > 2013 may be the worst period of retail sales in China. Many people feel that the physical retail industry has failed. The public opinion has declined. The industry has encouraged or reconsidered. < a href= "//www.sjfzxm.com/news/index_c.asp" > electricity supplier < /a > fierce. This is a "bad time". If we do not deepen the reform for customers, the industry will enter a bad era. Closing stores and mergers and acquisitions tide will come in three years. In 2014, the traditional retailers will be more anxious and frustrated.

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< p > some enterprises embrace the Internet, change and innovate, such as Yintai business and Su Ningyun business. The reform in 2013 is almost the sum of the past seven or eight years of reform and the foundation and leading edge for sustainable development in 2014 and the next five years. This is the "good period". If there are more such enterprises, the physical retail industry will be healthier and better.

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< p > the development trend of China's retail industry in 2014 includes six major points: consumers do not need more department stores, and retailers are the only way to develop extensive channels. Under the condition of high growth and high input, electricity business is hard to overcome; cross boundary cooperation must have product thinking; the only constant is finding and guiding customer needs; returning to the retail source; and the new customer relationship in the era of social shopping.

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< p > < strong > 1. Consumers do not need more department stores < /strong > /p >

< p > consumers only have less and less motivation to go shopping to a department store, plus brand similarity and overseas purchasing, online shopping shunting, parking difficulties and so on. The department stores have been tested.

A city that makes a large number of customers accustomed to shopping in the shop is few. Sometimes, such stores need old stories and emotional deposits.

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< p > the future department store industry is to make fine goods and services in the golden area, or become the main store of shopping centers.

The experience shopping mall with the advantages of entertainment and catering industry is the development trend of the physical shopping mall.

The chain store industry must be pformed and upgraded, and the development of Pan channel driven by big data is the preferred strategy. Shopping centers are important layout.

The development of enterprises is extensive, and the 020 as an important means, guided by the needs of consumers, so that enterprises are everywhere.

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< p > a department store chain with strength and foresight should continuously optimize department stores, vigorously develop shopping centers, actively build e-commerce platforms, and have different forms of existence and temperature in WeChat, Tmall, APP, Jingdong and other channels.

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< p > < strong > two, electricity business high growth and high input, it is difficult to conceal fatigue < /strong > /p >

< p > according to conservative estimates, the average cost of acquiring a new user by China's e-commerce platform is nearly 100 yuan, which is covered by the high growth and prosperity of the industry.

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< p > Tmall, Jingdong, fan and other electronic business platform's high input and high growth. At the same time, they are encountering confusion and bottlenecks at the peak of similar entity retail business: the share of electricity supplier continues to grow, consumers are more picky, the degree of harmony with the supplier or the pricing power is challenged, the pressure of tax and other standardization pressure is tightened, the mobile Internet reshaping pattern; and the entity retail business is doing business, even if it breaks the boat, such as suning.com, it is still groping for innovation.

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After P split Taobao into Taobao, Tmall and other different business groups, its value and gene are evolving and remodeling, such as double 11 is Tmall's main business carnival, and Taobao makes double 12 to expand consumer rights.

Ali's children's shoes made a serious joke, "Tmall's brand is sometimes inferior to Taobao's Bazaar."

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< p > Tencent electricity supplier waiting for WeChat, Jingdong logistics, No. 1 store controlled by WAL-MART......

In 2014, the evolution of e-commerce platform will continue to evolve.

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Less than P, the traditional retailers enter the electricity supplier. Sunning Yun makes suning.com as the most enterprising company in China's electrical appliance retailing industry. The strict management system is its traditional advantage, but it is different from the pure Internet Co.

A company co operating with Tesco revealed that the office area between Yi Kai and the Department was very strict. It took her eight months to get to the eighth floor from the first floor cafeteria. The better the better, "there are more than ten kinds of fruit on the floor of the directors and canteens. There are a lot of subsidies on the card every season, which are used for consumption in the building, including the Starbucks store."

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< p > the rapid development of Yintai network has provided valuable practice, experience and methods for the online and offline integration of Yintai business group, and is still groping for it.

Wangfujing department store recently or contracted the layout of the electricity supplier, Wanda Group's high-profile recruitment of electricity providers, has not yet landed, China's a href= "//www.sjfzxm.com/news/index_s.asp" > hypermarket < /a > "head card" big RTV business "flying cattle Network" is about to launch, regional excellent retailer Hunan BBK started in the second half of 2013.

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< p > the only way.

In the mobile Internet era, the strength of the electricity supplier in the PC era has been weakened, and the collective impulse of consumer online shopping has cooled down.

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< p > strong > three, cross boundary cooperation should have product thinking < /strong > < /p >

< p > in the Internet era, the core of business change is not marketing and channels, but products and frameworks.

Yu Minhong, chairman of New Oriental, recently shouted, "once again, New Oriental will be killed by BAT!" < /p >

What is "P > BAT? It is Baidu, Ali and Tencent.

Internet users and consumers are there! The three platforms have the largest user groups and data in China in search, shopping and social networking, which is far higher than the proportion of the world's largest retail giant market share and the global customer activity.

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< p > the traditional retail industry is familiar with cooperation. It is involved in purchasing alliances, associations and international organizations in China. This is a typical cooperation in the 1 era. It uses a kind of binding experience and ideas that can aggregate and enhance everyone or higher than everyone else to serve suppliers and consumers.

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< p > forget those cooperation modes as soon as possible! Because consumers' consciousness of individual sovereignty is constantly awakening, they must assert themselves! < /p >

< p > what really needs to be considered is: "what can you cooperate with BAT?" every industry and every enterprise has different conditions in different stages, the balance and scale of external resources that can cooperate are different, but there is no doubt that we should strengthen ourselves, open cooperation and embrace the mobile Internet.

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< p > < strong > four, the only constant is finding and guiding customer demand < /strong > /p >

< p > "boat is small and good turn around", which shows the difficulties, necessity and advantages of pformation and upgrading of large companies.

Physical and retail large and medium-sized enterprises have been developing for many years, some patterns are hard to cure. But embracing change is almost the only way out. The determination to work hard to identify and guide customer needs is the only constant core competence of an enterprise.

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< p > from the perspective of enterprise structure, the usual "three carriages" refer to investment, operation and planning. In the future, the management structure centered on customer needs may be planning, operation and investment.

Planning research "people" needs, operations to improve the "field" of customers, investment promotion "goods" story, the three organic linkage and mutual promotion, based on customer needs research and discovery, grasp the function should start the first place, this is consistent with the future development.

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< p > the improvement of the system capability of large enterprises will promote the healthy development of industry, consumption and brand ecology, and the index of employee happiness and customer satisfaction.

This is big data. It's also the Internet thinking. It's also the simplest and simplest thing.

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< p > < strong > five, and return to the retail source < /strong > /p >

"P" is the essence of retail sales and its corresponding process and feelings, customers spend money to buy services and goods, merchants provide good price or respectable service.

Retailers should strive to enhance customer experience, win win with suppliers, and participate in improving social and urban life aesthetics in terms of commodity protection, customer trust and habits.

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< p > some business traditions are very beautiful, such as "Qingyuan hall" plaque "really no price", these are < a href= "//www.sjfzxm.com/business/" > retail < /a > origin.

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< p > retail shopping malls and supermarkets are celebratory celebrates the famous "Happy Birthday". Can customers enjoy it?!

This is operational capability.

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< p > a lot of times, it is obvious that the service is not in place, and the customer has complained that the customer is very good at it. He never takes the initiative to review, reflect and ensure that it will never happen again.

The logic of the principle of close proximity to customers is wrong, which is causing trouble to customers. This is timely service and cooperation.

This is a service attitude.

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"P", "home to home" is the real selling service, which is what retail industry should look like.

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New customer relationship < p > strong > six and social shopping era < /strong > < /p >

In the era of social shopping, in the era of customers, enterprises must constantly strengthen their labels, let customers remember, like and trust themselves; while on the one side of the enterprise, new technologies should play a role and develop more "recognizable customers" such as members and fans. P

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< p > > "members" and "fans" are the two systems, among which there are cross sections. The future corporate membership system will become more and more desalinated, and the ecology of fans will grow stronger.

Fans are all those who like all or part of your business, store, goods, service, and employees. Your business, products and employees also like them.

Ordinary members rely on buying real names but lacking emotional connections and personality advocates.

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< p > the attraction of stars and star products is the best example.

Excellent retailers must develop their fans system and services.

Playing with customers and letting customers play together is an important way to develop new customer relationships.

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