Yintai Joined Tmall Shopping Carnival

< p > online, when the news came out against the electricity supplier in the traditional stores, intime department store (hereinafter referred to as Yintai) took the lead in eating crabs together with Tmall to test the water O2O and realized the combination of online and offline pactions.

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< p > strong > reverse embrace > /strong > < a href= > //www.sjfzxm.com/news/index_c.asp > strong > Tmall < /strong > /a > /p >

< p > it is understood that, according to Yintai and Tmall cooperation program, customers can scan the barcode of goods into Tmall shopping cart after completing the shopping intention.

After payment on the "double eleven" day, the goods will be sent to the designated place within 15 days, while the price of some goods is only half off of the listed price of the store.

Intime related personages in an interview with reporters revealed that after the Yintai cooperation with Tmall, before the "double eleven" to Yintai department store fitting up the number of consumers significantly increased.

"Before the activity starts, the order generated by this way exceeds 200 thousand."

25 minutes after the start of the Tmall flagship store, the sales volume of last year's "double eleven" day was about 7000000 yuan.

More than 9 hours later, the turnover of nearly 20 million yuan approached three times of last year's "double eleven" day.

After more than 15 hours, the volume of business rose to 28 million yuan.

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< p > Yintai network, as an independent business platform of Yintai group, has aroused concern about how to pform Tmall from competition to cooperation.

Yintai related personages explained that Tmall intime online store is mainly run by Yintai network. "To a certain extent, retail entities should be grateful to the" a href= "//www.sjfzxm.com/news/index_c.asp" electricity supplier < /a "double eleven. Although there are still various deficiencies, it has provided great inspiration after all, driving the retail industry's awe of the future.

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< p > < strong > had to make a choice < /strong > < /p >.

< p > in this consumer's feast, apart from < a href= "//www.sjfzxm.com/news/index_c.asp" > Yintai < /a >, Suning is also trying to "sweep shop products on site" this year.

According to Suning related sources, the current O2O Shopping Festival, Suning chain stores and suning.com all channels to participate in the sales rose sharply compared to the same period last year, the 11 day to refresh a single day sales record.

Online and offline pricing strategy has also changed the original cold store.

The sunning people revealed that on the day of "double eleven", the average influx of 1 million people per hour was four times higher than that of the same period last year.

In this regard, the electricity business insiders believe that the effect of online and offline parity is not seen in the short term, and Suning's attempt is also a choice that has to be made in the face of the Internet trend.

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< p > 11 evening, Shen Guojun, chairman of Yintai group, told reporters at Tmall media center, "no matter online or offline, traffic is the core.

In addition to clothing stores, hotels, cinemas and even small amusement parks, large shopping malls can be replaced by electricity providers, but life services can not be replaced. These offline services need to be realized through commercial real estate.

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< p > in fact, in Yintai, the current KPI assessment is not a single store sales and profits, but a comprehensive survey of the store's customers and customers, as well as the user's arrival time.

This is exactly the same as the assessment of e-commerce websites.

Although it has been predicted that Yintai will or will reduce the overall business revenue, but Cao Lei believes that the pain is inevitable, like Suning, in order to avoid the left and right hands "mutual", we must line the same price.

"This stage may be the most tangled moment of these traditional stores, but it will definitely find a way out."

Many electric business observers believe that the retail industry will accelerate the pformation of O2O and better find the angle of integration with the Internet.

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