Wang Zirong Wants To Bring The Sheepskin To The Whole World.

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< p > < strong > for the first time exhibitors won the favor of European customers < /strong > < /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Tan sheep skin < /a > bedding, scarves, vests, goats, and ornaments. "The whole world has come out of Ningxia Tan sheep. This product is very popular. Now more than 95% of the company's products are popular in many countries and regions around the world."

Wang Zirong said with pride.

But Wang Zirong remembers the first single export business.

In 2004, Wang Zirong participated in the Beijing small trade fair for the first time. At that time, the company was just established, and in fact, there was no bottom.

"According to the picture album and the information I learned from the customers, I made some products with different colors to the exhibition."

To Wang Zirong's surprise, the debut of the small Trade Fair attracted the attention of European customers.

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< p > "the most important factor is that we are from Ningxia, and Ningxia Tan sheep are famous at home and abroad.

They asked me some questions, such as: can the Western fur products meet the sales standards in the European Union? Is the carcinogen and formaldehyde in the dye exceeding the standard? How big is the tensile strength of the sheet? "Wang Zirong said:" at the early stage of our company's establishment, our marketing concept was in line with the world, so the products were made according to the strictest international standards.

Wang Zirong recalled that after answering the client's questions, European customers were touched by his sincerity and placed orders on the spot.

Today, the products of Ningxia Western fur Co., Ltd. have been exported to more than 20 countries and regions all over the world, and have permanent offices in Russia and Turkey.

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< p > < strong > making fur business is affected by family. < /strong > < /p >

< p > Wang Zirong engaged in "a href=" //www.sjfzxm.com/news/index_c.asp "fur" /a "business, the root cause is the family influence.

After the reform and opening up, his father began to sell leather, collect raw skins from Gansu and Tibet, and send tanning mature leather to Gansu and Linxia.

"The father found that the profit of the cooked leather is even more substantial. We can master this technology, and then we start tanning the cooked leather and then sell it to customers in Gansu and Tibet."

Wang Zirong said that during that time he followed his father through the South and North, not only mastering the technology of tanning, but also finding the great potential of this market.

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< p > "only regional market is limited and the profit is not high, so we begin to cooperate with foreign trade companies and sell them abroad.

After a period of time, we apply for the right to import and export.

Wang Zirong thinks that the price of the Beach sheepskin is very high and the added value is very high, which is in the range of luxury consumption abroad.

"Only by doing import and export can we keep up with the advanced ideas of the world. Europe is the forefront of fashion consumption. Our products can directly connect with the world through the connection of industries."

Wang Zirong introduced.

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< p > < strong > Listing and establishing brand is imperative. < /strong > < /p >

< p > Tan sheep is a unique product of Ningxia. < a href= "//www.sjfzxm.com/pioneer/" > Wang Zirong < /a > is considering how to maximize the brand of Tan sheep skin.

"While we are focusing on the brand of Ningxia products, we are also considering how to pform semi-finished products into our own products."

Wang Zirong said that today, Western fur is mainly producing OEM products for foreign brands, and more market share still has its own brand products.

"The trademark we are applying for is" Yi Mu Ya Ke "and" Da Xia Tan sheep ". After two years of contact with foreign manufacturers, we can make foreign customers buy Ningxia brand directly.

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< p > Wang Zirong thinks that it may take 5 years or even longer to build his own brand, but he must push the sheep skin to the world and bring the value of this product to the extreme.

Another development strategy of Western fur company is listing. In Wang Zirong's opinion, it is imperative for enterprises to become bigger and stronger by virtue of the strength of capital market.

"The gem of Hongkong believes that our company has great room for development, and our hardware facilities already have the conditions for listing after the initial contact."

Wang Zirong said.

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< p > "we have the best Tan sheep resources in the world, so we should consider how to make it the best."

Wang Zirong said with confidence.

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