"Kangnai" Store Opens Into European And American Metropolis

In August 28, 2004, Premier Wen Jiabao inspected the Kangnai group and spoke highly of your internationalization.

Since the first overseas franchised store was established in Paris, France in 2001, Kangnai has been one of the first enterprises to implement brand strategy in the domestic leather shoes industry, and has launched an international strategy of "going out, going in and going up", calling for international famous brands.

In recent years, with the rapid development of China's economy, the position of Chinese products in the world has been greatly improved.

But for China's manufacturing industry, behind the aura of a big producing country is the dilemma of a weak brand.

China's footwear industry accounts for 51% of the world's output, but there is no brand that can be heard in the international market.

Kangnai's manufacturing capacity of leather shoes is recognized in China. The industry commends Kangnai as the "Chinese shoemaking expert". This is the best evaluation of Kangnai's manufacturing level.

But Rossi, former chairman of the Italy Footwear Association, studied Kangnai shoes in a forum, and scored 8 points for Kangnai. The lack of "2 points" is the popularity and reputation of the brand.

At the NPC and CPPCC sessions, Premier Wen Jiabao stressed that "support for qualified enterprises to go out", and Kangnai responded to the call of the Central Government: China must pform itself from "big shoe industry" to "strong shoe industry". The only way is to start China's independent Xie Yepin brand on a global scale.

"Quality is the lifeblood of brand creation. Kangnai is" China's famous brand "and" China's export brand ". The quality of products is in line with international standards.

Zheng Xiukang, chairman of Kangnai group, said, "Kangnai people have to make up the brand of" 2 points "so as to achieve leapfrog development.

In 2001, Kangnai decisively launched the internationalization strategy of "going out, walking in and going up", and set up the first overseas exclusive store in Paris, France.

Subsequently, the Kangnai brand monopoly network in Europe and America came into being.

In July 9, 2006, the 280 square meter Kangnai flagship store entered the commercial gold zone of Paris, and was praised by the media as "the symbolic event of the Chinese shoe brand becoming the mainstream business circle outside the country".

Up to now, Kangnai has opened more than 200 stores in more than 20 countries and regions, including Europe, America, Asia and Africa, and has entered dozens of overseas mainstream shopping malls.

Kangnai plans to reach 1000 overseas stores in 3 years.

SATRA is a global footwear research institute built in 1919 in Britain.

In order to integrate with international standards in terms of technical standards, Kangnai successfully became a member of the SATRA organization in 2001, and received SATRA every year to provide Kangnai with technical services including improving product technology, product quality, product testing technology standards and so on.

At the same time, Kangnai offered to cooperate with STATRA to set up a laboratory, and invested 10 million yuan under the technical service of SATRA to establish a shoe R & D laboratory, developing new processes, new materials, and new technologies.

In August 28, 2004, Premier Wen Jiabao inspected the Kangnai group and spoke highly of your internationalization.

However, during the period of "made in China" in the global footwear industry, Kangnai people have never forgotten the four words of "independent innovation". With the international advanced management concepts and management methods, Kangnai has continuously improved its own business level, and has achieved the unremitting pursuit of Kangnai's own shoe industry brand.

Through the independent research and development, and with the help of SATRA and other professional institutions, business shoes, classic Shu Shixie and dynamic Shu Shi shoes have been launched in the past three years. Its footwear comfort technology has reached the advanced level in the world, and has been favored by global consumers alike.

Kangnai has also made use of its own technological advantages to take part in the formulation of national footwear standards, including the "leather shoes standard", and has served as vice chairman and Deputy Secretary General of the national footwear Standardization Technical Committee, and the chairman of the national footwear Standardization Technical Committee.

In addition, we should actively introduce the performance excellence management mode, follow the PDCA cycle rule, and make continuous improvement of leadership, strategy, customer and market, resources, process, measurement and improvement, and operation results, so that enterprises can achieve outstanding leading business performance.

In 2007, Kangnai took the lead in winning the highest award in the field of management, the national quality award, and achieved a leap from excellence to excellence.

So far, Kangnai has established Russia's usurusk economic and trade cooperation zone.

By 2010, the usurusk economic and trade cooperation zone will complete the investment of 2 billion yuan, and build an overseas important production base covering 2 million 280 thousand square meters, which can accommodate 60 light manufacturing enterprises. The annual output value will reach 24 billion 800 million yuan.

At the same time, Kangnai plans to integrate several shoe brands in Italy and Spain in the next few years, and will quickly channel Kangnai brand into their channels so as to complete the leap from "single product export" to "capital outputting", from "made in China" to "made in the world".

By 2015, Kangnai will achieve 10 billion of the sales revenue of the leading products, 1 billion 100 million of the profits and taxes, and achieve the comprehensive strength of the domestic industry. The top and middle grade leather shoes will be listed among the top 20 in the world.

Kangnai's registered trademark is very special. It is the image of a person holding his head up.

Zheng Xiukang, chairman of the board, said: "a person is like a trademark and a head up image. Let both Wenzhou shoes and Wenzhou people raise their heads to make Chinese shoes and Chinese people look up."