Jingdong Logistics "Double 11" Will Be Open To Sellers Such As Tmall.

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< p > yesterday, < a href= "http://fz.sjfzxm.com/" > Jingdong mall < /a > announced that starting from November 1st, "a href=" http://sjfzxm.com/news/index_c.asp "double 11" /a > fast grab "Jing Guang Guang 50 percent off campaign" was launched. Aiming at Tmall's "double 11" promotion, it began to attract customers, household appliances, furniture and other commodities to the lowest level to 60 percent off or 70 percent off.

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< p > electricity providers expect "double 11" traffic dividend < /p >

< p > Xu Lei, senior vice president of Jingdong, said that "double 11" is the most attractive business promotion for domestic online shopping people, and Jingdong has also benefited from it.

Take the "double 11" in 2012 as an example, the peak traffic volume of Jingdong mall is in November 11th, higher than that of Jingdong in June 18th.

Although the "double 11" was created by rival Tmall, Jingdong's attention to "double 11" is no less than Tmall. "This year Jingdong's promotional resources for double 11 are larger than our own 6 18 anniversary day."

Xu Lei said.

Xu Lei also revealed that the entire domestic electricity supplier industry enjoyed a traffic bonus from the "double 11". "From 2012's situation, even if an e-commerce website doesn't do any marketing activities, the traffic in November 11th may be more than 30% higher than usual."

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< p > a double 11 is not a good thing every year. < /p >

< p > Xu Lei said that he found in the communication with merchants that businesses also had trouble in the "double 11" promotion, for example, if a large number of goods prepared in advance were not sold on the "double 11" day, it would be easy to backlog a large number of stocks.

"One year only one" double 11 "such promotion season, for the electricity supplier industry is not good.

In addition to the risk of overstock, there will also be great pressure on logistics distribution.

Xu Lei said that for Jingdong, such a self service business platform, the "double 11" management of the supply chain is a great challenge.

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< p > Jingdong logistics is < a href= "http://sjfzxm.com/news/index_f.asp" > Tmall business < /a > Home distribution. < /p >

< p > the "double 11" e-commerce promotion in past years, the slow delivery of express has always been a problem of more complaints from users. The Jingdong with self built logistics system has not let go of the opportunity to block competitors. Free distribution is used to attract sellers to invest more resources in Jingdong's "double 11" promotion.

Jingdong claims that during the period from October 26th to November 30th, free distribution was provided to the open platform seller. Usually, the seller had to use Jingdong logistics, and each product had to pay 10 yuan -22 yuan in distribution fees. "The delivery fee was borne by Jingdong, and we budgeted tens of millions of dollars for this purpose."

Wang Zhijun, vice president of Jingdong's distribution business, said.

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< p > he also said that Jingdong's logistics platform will be open to sellers of other electronic business platforms. "If there are businesses in Jingdong and Tmall, they can also choose Jingdong logistics. We will not treat them differently."

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