Labor Cost Is A Major Reason For The Rise In Clothing Prices.

< p > < < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > stock is serious. Why do new products have to rise in price? Is it related to stock products because of cost pull? Under the pressure of the overall prosperity of the garment industry, what changes and adjustments will be made in the pricing strategy of clothing? The following three aspects will reveal the price of new clothing this year.

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< p > < strong > secret is not driven by the cost of raw materials, but the price rises < /strong > /p >

< p > the reasons for the rise in the price of new clothing products, Jilin province < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > Secretary of the clothing industry chamber of Commerce, Liu Lau said in an interview with the newspaper that the main reason is the cost pull, not only the cost of raw materials, including labor costs, style fabric upgrades, and design concepts will increase the cost of production enterprises.

For example, at present, the wages of garment workers in the province are generally around 2000 yuan, compared with last year, this part of labor costs rose by about 10% to 20%.

Enterprises generally face the problem of "raise wages and keep people", and some enterprises adopt the way of reducing and reducing production to reduce the cost.

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< p > Sun Liwu, an analyst of Zhuo Chuang information cotton industry, said that as one of the main materials of textile and clothing, from the trend of cotton price fluctuation in recent two years, the scope is relatively narrow.

Therefore, it can be judged that the cost of raw materials plays a lesser role in the rise of clothing prices.

The development cost of the marketing channel is increased, including the rental fee of the shopping mall and the agency fee of the terminal clothing store. In addition, the profit of the high inventory is compensated by raising the price of the new product.

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< p > < strong > revealing two. The cost is reduced by reducing production and raising price < /strong > < /p >

< p > the factors that affect the overall price of clothing this year are also the factors that raise the price of manufacturers to reduce production.

According to Zhao bosses, a clothing retailer, for bulk garments, the cost of producing 1000 pieces and 800 pieces of raw materials is almost the same as that of raw materials. If the original 1000 products were sold for 50 yuan, the cost would be closed, and now the production is reduced to 800. If each item is still sold for 50 yuan, it will not be able to compensate for the extra cost.

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< p > < strong > > Secret three. Go to stock to force "foil pricing" < /strong > /p >

< p > "the clothing industry has its particularity, and the market needs to rely on" new product driven ". Therefore, even if the industry is faced with high storage pressure, new products must be launched every year.

Gao Jianfeng, general manager of Shanghai bogai Consulting Co., Ltd., in an interview with this newspaper, said that under the current inventory crisis of the entire garment industry, new products and inventory formed irreconcilable contradictions: the better the new product, the worse the stock will be, and the new product will be formed if the new product is not sold well.

Under the dilemma, garment enterprises will inevitably face trade-offs.

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< p > Gao Jianfeng said that the decisive factor is the pricing strategy in this round of rising clothing prices.

Through the high priced new product's "foil pricing" method, no doubt we can get a better result in removing inventory. On the other hand, when the new products are new stocks, the current higher pricing will also allow enough space for future dealer discounts.

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< p > Zhu Qinghua, a light industry researcher at CIC, thinks that discount sales promotion has become a normal market in recent years. < a href= "//www.sjfzxm.com/news/index_s.asp" > clothing brand < /a > has become a normal market. No matter what the price is, consumers are more inclined to buy discounted products. After mastering the consumer's psychology, businessmen will raise their pricing and safeguard their own interests.

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