China Flax Industry Scientific Research And Design Innovation Promote Industry Alliance

Li Jianfeng, General Manager of Xinshen Group, made a speech at the first China (Dalian) International Flax Fashion Summit Forum. Focusing on the development of flax industry, three articles should be done: expanding domestic sales, scientific research and design innovation, and promoting industrial alliance.

The first China (Dalian) International Linen Fashion Summit Forum, sponsored by the China Linen Textile Industry Association, the European Linen Hemp Federation, the Foreign Trade and Economic Cooperation Bureau of Dalian Municipal People's Government and undertaken by Dalian University of Technology, has built a platform for in-depth exchanges.

The international flax fashion summit forum mainly focused on the theme of "flax fashion and brand fashion", pointed out the direction of the development of the flax industry, and put forward many constructive suggestions.

Dalian clothing On the festival, Xinshen Group and the College of Fashion of Dalian University of Technology jointly released the "2014-2015 Spring and Summer Xinshen Flax Fashion Trend" conference and the "Tea as a Medium" Sunlin Flax Special Session, deepening the cooperation between linen fabric enterprises and scientific research institutions, and realizing the integration of linen fabric design and clothing design. In the future, it will continue to expand its cooperation with scientific research institutions Brand clothing In design, R&D and innovation cooperation, enterprises form strategic alliances, learn from the creative design of foreign fashion, and create a Chinese fashion brand innovation road that is not only in line with international fashion, but also unique in national characteristics.

In the future, Xinshen Group will focus on the flax industry in three articles.

First, expand domestic sales of flax

Xinshen Group is committed to promoting flax culture to deepen the domestic market of flax, combining with the green, natural, environmental protection and healthy life of contemporary people, and integrating more demand for flax value to create a broader domestic market opportunity. In the future, Xinshen Group will meet the various demands of consumers for flax while exploring the value demand of consumers for flax, further expand the market, and realize the arrival of the "flax era".

The "Twelfth Five Year Plan" of China's flax textile industry proposed to expand the domestic market of flax, with an annual growth of 5%. At present, the proportion of domestic sales of Xinshen Group has reached 30%, and it will continue to work towards the goal of 50% during the 12th Five Year Plan period.

Second, technology and design innovation

In recent years, Xinshen Group has insisted on innovation. Innovation is a responsibility. It has made great efforts in "science and technology" and "design". In "fabric innovation", it has improved quality through "science and technology", improved value through "design", and better served terminal brands. If an enterprise wants to carry out innovative development, it must carry out an all-round improvement from technology to equipment, from talent to management.

Innovation is a kind of character. The company has established a provincial scientific research center, cooperated with Donghua University and Suzhou University to establish "industry university research", combined industry university research, and constantly deepened its core technological advantages by strengthening its own areas of advantage. Innovation is a habit. As a national standard maker of linen products in China, Xinshen Group has steadily increased its R&D investment year by year, which is used to strengthen the introduction of scientific research equipment and the construction of scientific research teams.

Our design team and designer Joint development. Through scientific and technological innovation, our linen fabric will glow with new brilliance, and the press conference is also a great innovation of our business model. Due to the high emphasis on technical research and development, our flax product structure has been constantly optimized and adjusted. New products are launched quickly and with high added value, which greatly enhances the competitiveness of the enterprise in the domestic and foreign markets.

Third, promote industrial alliance

future spin The development of the industry is becoming increasingly international. International fashion trends and design innovation continue to promote the integration of the entire industry chain, and gradually form an industrial alliance integrating design, research and development, and brand promotion. Now the flax industry is also undergoing such transformation, making use of the alliance to open up the upstream and downstream industrial chains and jointly innovate and develop, creating more value for the terminal brand. Fabric is water, clothing is fish. In the flax industry, the fashion and functionality of flax fabric is the key to the development of flax brand fashion, promoting domestic flax Clothes & Accessories Innovative development, docking with international fashion trends.

Now, garment enterprises have begun to align with upstream flax fabric enterprises to design and develop fabrics that are close to the fashion trend from the flax clothing demand. In such a brand alliance, the terminal brand transmits the cutting-edge fashion information to the fabric enterprises, and the fabric enterprises give full play to their own advantages, and innovate in fabric design, research and development to closely follow the trend and consumer demand functions, so as to lead the terminal fashion style, create a win-win brand value of 1+1>2, and create the "alliance creates value" of the future linen industry With the new trend of development, linen textile enterprises will form alliances with more relevant industries in the near future to achieve cross-border industrial cooperation.

In addition, Xinshen Group will also actively cooperate with the "2014 China Linen Textile Fashion Culture Year Activity" proposed by Chairman Xu of the Linen Textile Industry Association.