Sports Brand: Inventory Problems Are Hard To Come Back

< p > with the submission of the < a href= "//www.sjfzxm.com/news/index_c.asp > > XTEP < /a > China Daily, the six major sports brands of this year are all open to the" mid-term exam "results.

Lining, China trend, 31st degree, Anta, PEAK and XTEP were not ideal.

Inside the industry, the tide of closing stores is still spreading, and inventory problems are hard to come back.

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< p > according to the interim results of listed a href= "//www.sjfzxm.com/news/index_c.asp" > sports brand < /a >, the reporter calculated that in the first half of this year, the six brands of Lining, China trend, 31st degree, Anta, PEAK and XTEP had closed down 2249 stores.

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< p > the number of sales outlets of PEAK in the first half of this year was 6194, down 12.3% from last year, and 289 stores in the first half of this year. The total number of retail outlets in XTEP remained stable at 7435, a decrease of 75 from the end of last year, and the total number of stores in the first half of the year was 7834, compared with 263 at the end of last year. The Li Ning Co revealed that some 410 inefficient stores were closed in the first half of the year, and 601 in the first half of the year.

The total number of stores in China's brand declined by 611, which is the largest number of stores in these companies.

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< p > in terms of turnover, XTEP recorded its revenue decline for the first time in 5 years. Its first half operating income was 2 billion 98 million yuan, a year-on-year decrease of 19.5%, and net profit of 340 million 900 thousand yuan, down 27.1% from the same period last year.

According to Anta daily, its turnover in the first half of the year dropped by 14.4% to 3 billion 370 million yuan, and net profit fell 18.7% to 626 million yuan.

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< p > Lining's income in the first half of the year was 2 billion 906 million yuan, a decrease of 24.6% compared with the same period last year, and net profit was 184 million yuan compared with 44 million yuan in the same period last year.

China's revenue in the first half of the year was 563 million yuan, down 32.4% annually.

At the same time, the net profit of < a href= "//www.sjfzxm.com/news/index_c.asp" > PEAK < /a > decreased by 62.5% to 90 million yuan.

The net profit fell by 65.5% over the same period, hitting a record high in the industry.

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