Interview With The Famous Designer -- Jean Paul Knott

< p > Jean Paul Knott has been the research director of YSL product development in France, and has worked in YSL for nearly 12 years.

Since 2004, we have cooperated with Shenzhen fashion brand.

Last year, he won the International Friendship Award from the Futian District government of Shenzhen.

Recently, he accepted an exclusive interview with our reporter in Shenzhen.

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< p > reporter: how do you comment on the just concluded fashion week of China? < /p >

< p > > a href= "//www.sjfzxm.com/pioneer/" > Jean Paul Knott < /a >: China International Fashion Week is a national fashion display platform. The organizing committee has done a lot of work in cultivating new brand and new designer. Its hosting will improve the brand image of Chinese costume and promote the progress of Chinese fashion.

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< p > although Paris, Milan and New York, the three largest a href= "//www.sjfzxm.com/news/index_c.asp" > fashionable dress < /a > Zhou, are most valued by the fashion industry. However, the influence of fashion week and fashion week is different, and there are regional differences.

China International Fashion Week mainly deals with the Asian market and is the vane of Asian fashion industry.

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< p > reporter: the popularity and recognition of Chinese clothing in the world is not high, and there are few high-end brands with international influence.

How long do you think Chinese clothing will lead the world fashion? < /p >

< p > Jean Paul Knott: fashion now pcends the material category and belongs to the cultural product of spiritual connotation.

The emergence of international brands can be ruled by law.

Tracing back to history, we can see that in 50s of the last century or before, only France could promote fashion at the international level. Italy only worked for French brands. After 60s and 70s, Italy, after mastering its design, processing skills and links, began to become a fashion country. In 80s, American brands began to emerge; in 90s, some Japanese brands and designers were internationally recognized.

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< p > this shows that the development of fashion is closely related to the development of economy.

When the hot spots of the international economy appear in a certain region or country, the culture of this region and country will be concerned by the whole world.

In recent years, there are more and more elements and shadows in oriental culture.

China's a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > as a part of culture will get a great development opportunity. It will surely produce some influential brands, and walk faster and higher will become the international brand.

The result is just around the corner.

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< p > reporter: more and more Shenzhen clothing enterprises cooperate with famous designers or famous design studios abroad.

What do you think of the goal of Shenzhen clothing enterprises to strive for brand internationalization? < /p >

< p > Jean Paul Knott: in the past ten years, what I feel most deeply is that the degree of internationalization of Chinese consumers is getting higher and higher.

On the one hand, it depends on more international brands to enter the Chinese market. On the other hand, it also depends on the rapid development of China's economy. More and more Chinese people travel, consume, learn and work all over the world.

Chinese consumers have an international aesthetic vision.

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< p > in this process, Chinese clothing enterprises, including Shenzhen's clothing enterprises, have seen the international standard of clothing products, and have also learned the design and production projects of international brand garments.

With the help of international design power, Shenzhen garment enterprises can integrate Chinese culture and the world trend and better enhance their international competitiveness.

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