Clothing Enterprises: Enterprise Development Depends On Brand In The Future.

< p > China Garment Manufacturing Exposition for these a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > fabric manufacturing enterprises provides a platform for cooperation and docking. Recently, the curtain was opened in Jimo, Qingdao.

According to the information obtained by the reporters, as a big province of garment manufacturing industry, the overall operation of 1450 garment enterprises above Designated Size in Shandong in the first half of this year maintained a stable trend.

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< p > "we did not feel that the industry was sluggish this year, and our performance was even better.

I hope we can have more contacts with partners here. "

On the 20 day, Shaoxing county a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" Products Co., Ltd., "landlady" Xu Chen Chen told the Economic Herald reporter.

She came to the exhibition booth early in the morning and began to decorate. Her colorful a target= "_blank" href= "//www.sjfzxm.com/" > cloth "/a" soon came to visit.

Looking at the crowd, her eyes were full of anticipation.

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< p > "this exhibition is clear and targeted.

Combined with the actual situation in Shandong, we have focused on the most basic part of clothing, that is, manufacturing.

As a manufacturing province, Shandong will become a microcosm of the national garment manufacturing industry from bigger to stronger, and then to brand strong province, so as to explore the way forward for the next pformation and upgrading of the industry.

Shandong province < a href= "//www.sjfzxm.com/news/index_c.asp > > garment industry < /a > Association executive director Liu Jianguo told the reporter.

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< p > < strong > information products become bright spot < /strong > /p >

< p > at this exhibition, Chen Dapeng, vice chairman of the China clothing association and vice president Chen Guoqiang, presented the fabric technology of outdoor outfit in the exhibition: the water in the lining was condensed and rolled down without immersion in the outer layer of < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a >.

"Our technology can prevent the sweat of the human body from wetting the clothes and keep the clothing good air permeability. Now we can achieve this standard."

Yuan Wenhe said.

It is worth noting that in the past, the group of jera group was mainly engaged in tooling and customization, but at this year's manufacturing exhibition, it was displayed in outdoor series.

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< p > "enterprise pformation, structural adjustment and brand promotion bring high added value effect more obvious."

Liu Jianguo told reporters in this way.

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< p > > in the exhibition area of < a href= "//www.sjfzxm.com/news/" > Lu Tai textile > /a > Limited by Share Ltd, Quan Peng, manager of marketing department of Shandong, introduced the Rutai LT.GRFF brand cotton colored cloth which has just been identified as the famous brand product of Shandong famous brand strategy promotion committee, and the a href= "//www.sjfzxm.com" > shirt < /a >.

The seamless process of the rotator cuff has been unanimously recognized by experts.

According to the briefing, the company is also continuing to promote brand building and marketing network construction.

At present, in the network sales, "Lu Tai online" and a number of well-known e-commerce platform cooperation, such as participation in the good fusion mall, Taobao full reduction, daily special promotions and other promotional activities, promote the network sales mode.

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In order to promote business cooperation between excellent manufacturing and supply chain enterprises and < a href= "//www.sjfzxm.com" > clothing brand < /a >, P also adopted the form of "featured processing enterprise promotion conference", "brand purchasing tendering meeting", "specialized Seminar on supply chain related issues", "brand building special forum and training" and so on, to build a bridge for "marriage".

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At the same time, the Expo also actively communicated with HUAWEI, Oracle, IBM, DELL and other companies to introduce the leading products related to the apparel industry, such as logistics distribution, office information and terminal sales management, to display and promote the exhibition platform. P

The display of corresponding terminal products of these companies has also become a highlight of the exhibition.

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Zhang Zhongjun, deputy director of the Shandong Provincial Committee of letters and commissions, affirmed the holding of the exhibition: "we can not confine ourselves to local publicity, and we will further help enterprises to further promote Shandong's network platform through good products."

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< p > < strong > future depends on brand < /strong > < /p >.

< p > after nearly 30 years of rapid development, China's a href= "//www.sjfzxm.com" > garment industry < /a > has entered the pition period from a big producer to a strong brand country.

The foundation of this pformation is the upgrading of garment manufacturing capacity, the optimization and integration of supply chain resources, and the emergence of a group of new enterprises and clusters.

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According to the information obtained by the P reporter, as a big province of garment manufacturing, Shandong's 1450 garment enterprises above Designated Size maintained a stable trend throughout the first half of this year.

In 1-6 months, the output of garment enterprises above designated size was 1 billion 452 million, down 1.95% from the same period last year.

The negative growth rate in June was 9.20%, a year-on-year increase of 7.16%, and sales profits were steadily rising.

In the 1-6 month, the sales revenue of the whole industry reached 123 billion 824 million yuan, up 12.65% from the same period last year, and realized 11 billion 607 million yuan in profits and taxes, an increase of 16.23% over the same period last year.

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< p > > "Shandong a href=" //www.sjfzxm.com > clothing production < /a > and export ranks among the top five in the national garment industry, and the total output of these five has accounted for 73% of the total output of the country.

It is undeniable that we are faced with many bottlenecks. In the future, we will further enhance the competitiveness of enterprises from the production mode, the development of e-commerce, brand design and so on.

Liu Jianguo said.

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