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International Fast Fashion Brand "Carrying Family Ties" Into Fuzhou

2013/8/22 21:23:00 31

Fast FashionFuzhouInternational Brand

< p > reporter learned yesterday that by the end of next month, half of the ten international brands of "a href=" //www.sjfzxm.com/news/index_c.asp "fast fashion" and "/a" will gather in Fuzhou. Besides H&M, ZARA and MUJI, GAP and UNIQLO will also open in Fuzhou next month.

Not only that, many international fast fashion brands are also taking advantage of the Fuzhou market.

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< p > the so-called fast fashion, mainly includes three aspects of meaning, that is, new products speed, parity and keep up with fashion trends, that is, "fast, ruthless, accurate" as the main feature.

Among them, "fast" means fast fashion a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > always follow the trend of the season. The frequency of display is often two times a week. "Ruthless" means fierce competition among brands. Because products are extremely cheap, especially when promoting sales, a dress often discounts to more than 100 yuan or even tens of yuan, attracting a large number of young consumers to do "moonlight clan" every month.

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< p > reporter understands that with the two international fast fashion brands stationed in GAP and UNIQLO (UNIQLO), half of the ten international fast fashion brands in the world have entered the Fuzhou market.

Since the end of 2010, with the opening of Wanda Plaza, Spain's ZARA, Sweden's H&M and other iconic fast fashion brands are coming.

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< p > so far, some international fast fashion brands have opened three or four branches in < a href= "//www.sjfzxm.com/news/index_p.asp" > Fuzhou < /a >.

Fuzhou Suning Plaza official said that the Plaza will open at the end of next month, and a number of international fast fashion brands will open simultaneously.

Reporters also noted that these international fast fashion giants were not only stationed in Fuzhou, but also their "family members".

There will be MONKI in comparison with GAP. It is actually the second sub brand that H&M acquired and successfully launched.

PULLANDBEAR, a Spanish fast fashion brand belonging to a group belonging to ZARA, has also entered Jinshan Wanda Plaza.

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