Textile Development Center Germany "Learn From" Return

The international technology uses "a target=" _blank "href=" //www.sjfzxm.com/ "> textile < /a > product trend, investigates the international textile market trend, studies the advanced European textile a target=" _blank "href=" href= / "> clothing brand enterprise's business mode, layout plan, operation mode and overseas enterprises' practice and experience in enterprise management, product development, fashion design and so on. On 10-18 June 2013, the member organization of the Secretariat of the National Development Center of" textile products < < development ", which goes to Germany and Italy, has launched a 9 day" textile product development center enterprises'moral and innovative inspection tour ", which has been a complete success. < p > in order to understand the forefront.

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< p > this activity was carefully planned and arranged by the base Secretariat, attracting 17 chiefs of 14 base enterprises, such as CHO sing, Daly silk, Fujian Longfeng, Guangdong de Mei, Hunan Huasheng Group, Liansheng Fujian, Shaoxing Eero Kent, Shandong Tianyan, Shandong Tianxiang, Wujiang Deyi, Wujiang morning dragon Xinsheng, Wuxi Heng, Guangdong, and so on.

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Textile and nonwovens exhibition) visited Germany's largest outdoor "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing group /a > retail group Globetrotter, Germany trutz company Tr tzschler tzschler Globetrotter, gilmun group, high quality group headquarters, cashmere brand Marlowe group, Italy, "Milan", "6" European famous textile and clothing brands, including clothing and Milo Leo giants group and its printing and dyeing factory. They heard the retail and supply chain experts from the Italy headquarters of annex Consulting Co., Ltd. during the period of Germany and Italy, the delegation visited the world's largest and most influential professional exhibition on industrial textiles, Germany Techtextil (International Technology), P.

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> Techtextil strong display of innovative technology; Globetrotter's unique sales mode and fresh shopping experience service; Te Luth Le, a family business inherited from the four generation, from sale to after-sales service; high Pinko's fashion strategy and creative technology concept; the lifestyle of leisure lifestyle promoted by Gilma Gilmar group; Marlowe Malo group, a top brand of Italy a href= "//www.sjfzxm.com/news/" > cashmere brand "/a"; unique and perfect weaving and printing technology, pleasant surprise design; brand operation mode of MI Rowley's group; Italy Nanning group's close cooperation with the European market and Italy design team, and Anbooth's in-depth analysis of European fashion industry. < p

The delegation's trip to Europe is characterized by its compactness and abundance.

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"P", who participated personally, have gained a lot from them.

"Regrets that our Chinese textile" a href= "//www.sjfzxm.com" > clothing enterprise < /a > is smaller than that of Europe and the United States, but there are few truly brands.

In contrast, Chinese enterprises are eager for quick success and instant benefits and pay close attention to sales data. These enterprises focus more on positioning, defining ideas, then running brands, and have a training plan for brand development.

Although we have a gap, we are confident that we can integrate resources, work together and strengthen ourselves around the platform.

Gu Zhongwei, general manager of Wuxi Heng Tian dyeing and Printing Co., Ltd., talked about the experience.

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"P > Daly, chairman of Zhejiang silk Co., Ltd. Lin Ping said:" these brands all attach great importance to design and quality management, which is their advantage.

But we must stick to the manufacturing industry and maintain its advanced nature. This is very important. "

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Yao Weizhong, general manager of Zhejiang China Textile Holdings Group Limited, said that through this investigation, he knew more about what he wanted to do and what he didn't do.

Chen Qiuyou, general manager of Guangdong de Mei fine chemicals Limited by Share Ltd spinning and weaving division, said that after the development of enterprises to a certain stage, brand development is inevitable. The European fashion brands seen this time have learned a lot.

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