Fan Fashion Brand Releases The Latest Trend Of Cross Border Cooperation Clothing

Hand in hand to world music and independent illustrator to wipe the chairman, young artist Guo Hongyu and other cross-border Designer The new music musician has held a "VANCL LOVE ROCK rock and roll summer party" in Beijing's famous Live House Yu Gong Yi Shan. At the party, fans showed the latest trend of cross-border cooperation to fans. Clothes & Accessories Sharing VT and canvas. shoes This season's trend design.

This summer, all guests formally reached the joint development cooperation with universal music. The cooperation includes many international giants and classic bands, such as Lady Gaga, pop music queen Michael Jackson, American pop star Justin Bieber, rapper rascal Eminem, etc. the band has The Rolling Stones, British national treasure opera, rock and roll originator group Queen, punk sky group Rolling and so on.

Mr. Wu Jialun, managing director of global music China, said at the event that the global music not only published records in China, but also wanted to interact with music lovers in more ways. clothing It is the best carrier to convey the spirit of music. Universal music is optimistic about its influence and popularity in the mainland market. It also values the popularity of culture and its dissemination value. Through the joint development of this product with customers, every ordinary user can wear their music attitude. "

It can be seen from fan's official website that the series of products are designed around the classic images of musicians or bands, and recommend international music superstars to Chinese fans and fashion lovers. For example, Lady Gaga is the most classic black and white presentation, displaying her natural unruly "Born This Way" concept of popular queen; and at the time of The Rolling Stones 50th anniversary, all guests and universal records have selected many posters from the classic 70s tour to carry out "retro reengineering", which will recreate the "big tongue" that has been rock for years to become the fashionable tongue of today.

Van gentry's vice president, Na Na, said that VT series has always been the favorite product of young people in China, especially products related to music, film and art, and is becoming more and more popular. Together with universal music, the development of a new series of genuine music theme products has injected different brand charms for customers.

Similar to VT, the design of canvas shoes for another star product is also aimed at highlighting young people's attitude and creating a trend fan, but is relatively more abstract and implicit. Zhou Qiang, vice president of canvas shoes, introduces the theme of "puberty" in autumn and winter this year. It describes some stories about art and adolescence on canvas shoes, such as tiger with third eyes, red rabbit scarves, highly abstract three heads and six arms, etc., hoping to resonate with users. In addition, there are more interesting surrounding elements for canvas shoes, such as small boxes with the same design style and gift dolls.

There are also Freestyle MC Prince tigers J-Fever, new generation musicians Xia Yan, and women punks hanging on the box. They are dressed in the costumes of universal guest and global music. They respectively perform Eminem, Guns N Roses and Lady Gaga classical music, which are more than 500 fans who are crazy about it.

Looking at it, it seems that cooperation between music and clothing manufacturers has become a major trend in recent years. Fashion design and international superstars and classic bands are working together, which is the standard of fast fashion brands. Of course, crossover is not limited to music. In 2013, all star products VT and canvas shoes have attracted many representatives of China's new cutting-edge forces, such as Nod Young, the design director of "old mobile phone" of network technology emerging company, Guo Hongyu, a young artist in New York, an independent illustrator, chairman and Cheng Jun, and Zhang Xiaoyin, the founder of "doll happiness". The 5 designers also introduced their product design concepts with their customers at the rock and roll summer party, which shows that the platform of the Internet channel is also helping their design works move from art to real life.