"Dancing Fashion Trend" BELLE Excellent Purchase, NOVO Held A Strategic Cooperation Conference
In July 18, 2013, Shanghai today, BELLE International's e-commerce platform, yougou.com, CO hosted the "dancing fashion trend" strategic press conference with China Fashion Department Store Leader NOVO Concept. NOVO Concept will bring its offline brands to the excellent shopping mall, helping to create the largest B2C online shopping platform in China.
This cooperation between NOVO and is the first time that NOVO has landed online shopping platform in the form of store stores. Novo will lead its numerous trend brands to the domestic online shopping users in the future.
Best buy Fashion Mall (original best buy online) shoes The city was launched in July 2011. With the help of BELLE's strong international commodity and supply chain advantages, it quickly developed into the B2C market of footwear. In March 2013, excellent purchase upgraded from the main position of "high quality shoes" to "B2C" online shopping platform with "fashionable shoes and clothing". Clothes & Accessories And the introduction of the surrounding commodities, including Levi, s, Victoria s Secret, CK, JEEP, NAUTICA and other famous brands, have entered the excellent shopping mall, to meet the shopping needs of the fashionable crowd. At present, we have over 300 famous brands at home and abroad, hundreds of thousands of commodities.
NOVO Concept, a new brand of fashion brand, has many fashion brands such as REPLAY, DKNY, LACOSTE, G-Star and so on. This is the first time that we have opened an online flagship store with the best buy Fashion Mall, integrating its brand into the online shopping of excellent purchase, expanding its brand influence, and also expanding its Internet layout through the excellent purchase to the more fashionable online shoppers.
CEO Zhang Xuejun, the excellent shopping mall, said that the cooperation with NOVO will further enrich the trend brand of excellent purchase and strengthen the website positioning of high quality and fashion. Provide consumers with more personalized products. I believe that in this era of ebb and flow, excellent purchase will lead the fashion B2C market with the positioning of differentiation and strong capital advantages. Analysts also pointed out that the joint effort with NOVO is probably a preview of BELLE's involvement in the fashion apparel business through the purchase of excellent products.
In the next ten months of July, the development of excellent shopping in the past two years will give a strong boost to the 2nd anniversary celebration activities. The mainstream shoes and clothing products both at home and abroad will launch unprecedented preferential activities to give back to the vast number of consumers.
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