2013 Semi Annual Fashion Department Stores Attract Eye Sales Activities

< p > with the intensification of competition, traditional sales promotion methods such as discounts, deductions and full gifts commonly used by department stores are not enough for consumers.

Traditional department stores break through the form of single format and develop into shopping centers, becoming the busy focus of department stores in the first half of the year.

Semi annual report shows that female consumption is still the main body of department stores.

Sales growth is mainly concentrated in small festivals and weekends, and consumers in the two tier cities are indispensable.

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< p > > strong > 2013 fashion semi annual department store < /strong > < /p >

< p > 2013 is a challenging year for Chengdu's department stores. It is also a year of innovation.

Chengdu, as a western fashion benchmarking City, has always been the battleground of many department stores and shopping centers with various strength. In today's market competition is particularly prominent, facing the increasingly abundant consumption mode, traditional department stores have to seek new plans, and new shopping centers need to improve constantly in groping.

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< p > < strong > attract eye-catching store activities colorful /strong > /p >

At the beginning of this year, reporters visited the department store in Chengdu for a visit to P.

At that time, many shopping malls executives told reporters that this year's activities must not rely on simple promotion to win consumers, but to do more innovative activities to attract eyeballs and earn enough popularity.

It is easy to see that with the intensification of competition, traditional sales promotion methods such as discount, relief and full gift are not enough for consumers.

Looking at it, a series of festivals and other preferential offers have given consumers a long time.

If you want to stand out among many competitors, the sales department has racked their brains, making Chengdu's department store industry colorful in the first half of the year.

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< p > from the first half of the spring cosmetics Festival, several big stores this year's vernalization struggle has reached the stage of white hot, lineup and strength have reached the most in history.

Renhe has the advantage of high-end brand in spring, and the big card sets up the company to support the crowd. The two stores in Wangfujing are strong together, and nearly eighty brands have a new interpretation of vernalization.

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< p > landing activities are more popular among stores.

SM square children's star trials have been in full swing for more than a month; Chengdu Hualian flea Street has opened the street; the joint venture of silver stone plaza and FM90.0 has attracted the attention of fashion trends.

In addition, Parkson, the West Street, set up fashion and tourism cross-border cooperation between the "flower dance world" theme park and the "flower dance world" theme park. This innovation has also been touted by consumers.

Not long ago, the Wangfujing summer cosmetics Festival, which was composed of the cosmetics counters BA and the Hawaii bikini show, has also become a favorite topic among customers.

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< p > < strong > adjusting the format to march to Shoppingmall < /strong > /p >

With the increasing number of shopping centers, the traditional department stores are looking for more outlets, breaking through the form of single format and developing into the shopping center's busy focus in the first half of the department store industry. < p >

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< p > Wangfujing department store has been a pioneer in industry adjustment.

This year, in addition to the regular adjustment of the counters, the eighth floor of the cinema was upgraded in the past to create a dining floor to meet more customers' needs. While Moore general store used the concept to build the negative first floor as the theme outlet, and then launched the female theme a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, girls, gentlemen, sports and other major theme season sales, becoming another innovation of the traditional department store.

Shopping centers are not idle. AUX introduced large chamber to escape the game room, the nine sides developed the catering industry in an all-round way, Kade commercial entered the Vanke charming city community, the Wangfujing Shopping Center opened the floor sightseeing bus, the the Mixc development shopping center APP......

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In the first half of P > 2013, Chengdu's retail formats and consumer market segments were quickened, the location of department stores became clearer, and the characteristics of shopping centers became more prominent.

The department store industry in Chengdu is making efforts from all aspects to promote "one-stop" experience consumption.

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