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Liaoning International Watch Store Turns Gorgeous And Starts Fashion

2013/6/23 18:48:00 26

Name StoreFashion BrandBrand

< p > in the long history of China, every dynasty has a symbolic symbol of commercial prosperity.

The silk road is the gateway to the land and sea trade between the Han and the Han Dynasties. The Grande Canale is the lifeblood of the prosperity of Commerce in the Sui and Tang Dynasties. The riverside map on Qingming is the scene of the prosperity of the two Song dynasties. The ancient city of Quanzhou is the first great port in the Yuan Dynasty.

The middle street in Shenyang is the beginning of the commercial prosperity of the city.

The protagonist we are going to talk about is located on this ancient commercial street.

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< p > < strong > gorgeous turn < /strong > < /p >


For more than 300 years, Zhongjie has grown in every morning and evening drum, especially in the process of Shenyang moving towards the international metropolis. Zhongjie has become Shenyang's "4A level business and cultural tourism area", "northeast first street" and "Shenyang business gold card".

There is no shortage of historical and cultural flavour here. Of course, this is also the place where many commercial enterprises are thriving and the business giants are competing for the northeast. Shenyang commercial city, Shenyang big spring, winning business network prosperous family, and Zhongjie New Mart are among them.

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< p > no knowing when and how to evaluate it, there is more than one "Shenyang Zhongjie commercial street starts at low end consumption, and consumers who are patronizing are still in the stage of wealth accumulation". As a leader in the sales of Zhongjie street, the prosperous family is a huge commercial aircraft driven by mass consumption.

Because of this commercial positioning, the international list of Shenyang Xing long family located in Xing long is also committed to mass consumption, and the sales brand is mainly made by EBOHR, heavenly king and other domestic watches.

But with the change of consumption trend and the development of economy, the income of the new middle class rises rapidly.

Regular sales promotion, discount and other activities have not met their needs.

Fashion, design and brand are the goals they pursue. It is urgent to manage brand pformation.

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< p > < strong > Fashion start < /strong > < /p >


< p > in terms of the structure of Shenyang watch industry, the general position is for the wealthy consumers, and the sales are mainly based on the high priced luxury watches.

But with the change of consumer market and consumer group, the market is changing.

Watches with fashionable appearance and moderate price have gradually become the focus of watch sales.

After a long period of market research, the competition for luxury goods market has become more and more intense since last year. Especially in the Shenyang market, sales of almost all high-end watches have been weakening. However, the sales of some medium priced brands are improving, such as Tissot, and many new fashion brands, such as Gucci and GC, which are also selling well.

There is no doubt that the middle price market is a "blue ocean". Therefore, the booming family began upgrading from store decoration to acquiring new brands, and completed the comprehensive upgrading of international watch shops.

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< p > < strong > Longines enters < /strong > /p >


< p > May this year, with the trend of the annual conference of Swiss Basel international horological exhibition, Shenyang International Exhibition shop of Xing long family has been upgraded and opened. The famous international brand names are stationed in the latest international brand image shop and the latest form of honor.

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< p > reporter went to the international watch store of Xing long family, and found that the international brands that came in were Longines, GUCCI, radar, snow tin, holly, GUESS, GC, Swatch, CASIO and so on.

With the entry of international brands, the quality of the shopping environment of the Xing long family has improved completely, and the quality of customers and customers will be greatly improved.

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< p > reporters in the interview saw consumers who came to the prosperous family to buy other daily necessities while also patronizing international list shops.

Especially in the exhibition area of Longines watch business network, buyers and consultants are in an endless stream.

This may be related to the variety and price of Longines.

A young couple came to buy Longines watch men's money. They said they came to visit the international table shop the day before, and saw two Longines watches. Because they didn't bring enough money, they bought a woman's watch first, and today they came to buy this man's watch.

The young man said, according to their current income, ten thousand yuan can be bought in the form of Li, before they seldom went to see the name list, and thought the list was very expensive. This time, Longines found that the price was not high, and they bought one for each couple.

The international shop of the prosperous family of the first reporter also saw some special service items such as free battery and free cleaning of watches, which was greatly welcomed by consumers.

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< p > some industry insiders predict that today, as the market structure changes, such stores like Shenyang Xing long family international watch shop will usher more consumers to stop and lead the new fashion crowd to move towards the international metropolis.

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