The Development Direction Of China'S Sports Industry Is Clear.

For the Chinese sports industry, the industry has reached a consensus that the domestic sporting goods industry will move towards the direction of "intensification, technological innovation and ecological environmental protection".

In many sports industry forums and conferences in China, people have discussed this topic countless times.

Our thinking on the development of sports industry is also based on this idea.

Intensive production and delivery effect in China, the outstanding performance of industrial intensive development is the gradual increase and perfection of industrial clusters.

In the entire textile and garment industry, numerous industrial clusters have been formed.

In sports, Fujian, Guangdong and other places have their own mature clusters.

Especially in Jinjiang, Fujian, with strong sports manufacturing base, the advantage of industrial clusters is obvious.

It has produced 37 national sports brands including Anta, XTEP, 361 degrees, del Hui, Hongxing Erke and so on. The sports industry occupies a large proportion in the local GDP.

In sports industry, Jinjiang is forming a perfect industrial chain.

At present, there are more than 3000 shoe making enterprises in the city, and 950 million pairs of sports shoes are produced annually, accounting for 40% of the whole country and 20% of the world's sports shoes.

At the same time, Jinjiang is an important base for national sports events.

In recent years, a total of 16 national sports teams, including China badminton team, gymnastics team, Lithuania Olympic National team, have been sponsoring 17 major sports events including CBA, national volleyball league matches, National Table Tennis Super League and so on. 76 sports celebrities have been hired and invested in more than 1 billion yuan.

Apart from the fact that industrial clusters have begun to take shape, many sporting goods companies are also accelerating the integration of high-quality resources within the industry.

The sporting goods industry in Jinjiang has attracted more capital to enter, 3 sports listed companies such as Anta sports, Xun Xing zipper, China Sports International, and sports industry employees account for about 1/4 of the total social workers.

Now, with the national sports base settled in Jinjiang, Jinjiang has clearly put forward the slogan of building China's sports city.

From an economic point of view, the industrial cluster's sharing of intangible assets such as brand and technology expertise can produce economies of scale and external economies.

Many sports companies share their interests through free riding, resulting in increased utility or reduced cost of others, which contributes to the growth of corporate brand in the region and the "carrying effect" of regional brands.

On the one hand, industrial clusters bring favorable factors for enterprises to reduce paction costs and obtain market information and technology spillover effects. On the other hand, they also increase the pressure of each enterprise to enhance their competitiveness and develop their own characteristics. Therefore, marketization promotes the development and maturity of industrial clusters.

Technology flow has become a fashion. For some international brands, such as Nike and Adidas, their leading position is largely determined by their product technology.

The awakening and development of domestic brands in science and technology is the most important feature of industrial development in recent period.

In sports enterprises, some leading enterprises, in order to embody their ability of independent innovation, have launched "unique skills" in scientific research.

In 2005, Anta set up the first sports science laboratory in China. Its core technology, which emphasized the function of shock absorption, was born in this laboratory.

In the sports science laboratory, there are over 50 staff members equipped with various equipment for testing shoes and clothing, and a special track to detect changes in foot movements of professional athletes and ordinary people during sports.

At present, Anta has applied for 41 patents just on its shoes.

In December 2007, the "Fujian basketball shoe industry spark technology innovation center", declared by Guo Hui (China) Limited, was approved by the Fujian provincial science and technology department and approved as the fifth batch of Provincial Industry Spark Technology Innovation Center construction unit, which indicates that the production level of the basketball shoes of Guo Hui enterprise has reached the leading level in the industry.

Before that, Xi Dalong worked with the relevant departments of the State Sports General Administration, and sampled and analyzed the foot types of the Chinese people through the foot shape measuring instrument, and established a unique database of Chinese feet in the world. They also changed their past celebrity spokesmen into a scientist.

"The technological innovation advocated by the state in recent years has been the motive force of the development of Xi De Long", so he invited Professor Sun Yining, an expert in aviation mechanics of the Chinese Academy of Sciences, as his product spokesman. "The meaning of scientists is to prove that our products have high technology content," a leader of Xi Long said.

Last year, he joined the Sports Science Research Institute of the State General Administration of sport, focusing on enhancing the research and development capabilities of new products, bringing the leading technology into production, and introducing the sports equipment research and development base to Xi long.

In addition, Alice's "nano antibacterial deodorization technology" and "361 degree" ultra light breathable running shoes technology are all independent research and development achievements.

Besides the footwear industry, it can also smell strong technology flavor in swimsuit, sports equipment and other sporting goods industry.

As a leading swimsuit brand in China, HOSA launched the Speed wing professional swimsuit series this summer.

In water, it can quickly guide water flow, reduce drag and swim faster.

The new intelligent treadmill launched by Shuhua company this year is also the latest research and development achievement.

It is reported that this video treadmill can connect U disk, cable TV, camera and other equipment, allowing runners to run indoor while at the same time can easily achieve connection with the exterior, can also listen to music, watching movies, and even online competition with friends.

Now, the whole sporting goods industry is forming a technological flow.

People's admiration for technology is becoming a trend in the whole industry.

Environmental protection is rising.

Compared with a large amount of scientific research input, the investment in the ecological and environmental protection of Chinese enterprises is just just starting.

However, no one will lose sight of the weight of environmental protection.

After all, for a big manufacturing country like China, the export of products is related to the development of numerous enterprises, and in the export sector, the role of environmental protection is undoubtedly the most important.

In recent years, "green barriers" have made many Chinese enterprises fail to meet the environmental standards, and have fallen in the "green banner".

While our enterprises are scratching their heads for the prohibition of WEEE, ROHS, EUP and REACH, the European Union has built a new "green barrier".

The ban was formally approved by the European Parliament in October last year. It prohibits the sale of products that are PFOS or substance with a concentration or quality equal to or greater than 0.005%. It prohibits the sale of fabrics, coatings and semi-finished products containing PFOS concentration or quality equal to or greater than 0.005%, and prohibits the sale of products with the content of PFOS in the coating per square meter equal to or exceeding 1 mg; and the pitional period of this regulation is set at 18 months.

Jinjiang inspection and Quarantine Bureau National footwear inspection center has been providing footwear products testing services for Jinjiang enterprises since its establishment.

In the relevant inspection process, the center found that in the physical performance testing items, such as tensile strength, adhesion strength, wear rate, etc., Jinjiang shoe enterprises can easily pass the customs.

The relative weakness is the safety test for the content of nickel, chromium and cadmium in shoe making raw materials, and the detection of chemical resistance of resistance, voltage and flame retardancy.

The latter two relate to the "green standard" of environmental protection and human health. It is precisely the EU's trade barriers that are directed against the "green flag".

To produce environmentally friendly products, for enterprises, the cost will inevitably increase. To make products become "green" means that enterprises must have a small investment, but can such investment bring benefits?

In the world, the consumption of environmental protection products has become the mainstream.

"American consumers are very willing to spend more money on green products. If products can show that they are good for the environment, they will not only be willing to pay, but also have higher loyalty to this brand."

Chairman and CEO Tom Kopf of the American sporting goods manufacturers association said.

This is also the main reason why the international market has repeatedly raised the threshold of environmental protection.

From the current situation in our country, brand enterprises are leading the industry in all aspects, and their products are also most afraid of thresholds in environmental protection.

But for many SMEs, there are still a lot of homework to do in terms of environmental protection.

Fortunately, some enterprises that have tried hard have begun to taste the sweetness of environmental protection.

Jinjiang Maotai rubber and plastic factory is a company specializing in the production of rubber soles. The company and Xiamen University jointly developed a total rubber elastic shoe material project has made major technological breakthroughs.

In this project, rubber shoe material waste after microwave desulphurization treatment can replace natural rubber directly for sole production, and achieve recycling of resources.

All these efforts are playing bit by bit.

At present, the necessity of environmental protection has become a worldwide consensus. Green health problems have been raised to a strategic level in many countries. If Chinese enterprises want to develop in the long run and enter the international market, they must start from their products, find breakthroughs in the production process, establish corresponding technical standards, and enhance their international competitiveness.