Online Business Competition, There Are Many Electric Providers Announced "War"

Following the Jingdong, Yi soon, Suning, Dangdang and other sounded the bugle call of the June electricity price war, yesterday, Tencent QQ online shopping, Gome online, van gesso, walking show network, Le bee network and many other electric providers announced "war." The online business platform has been bustling, and the department stores under the line are not to be outdone. Yesterday, hundreds of famous large department stores in Chongqing, new century, Far East, Wangfujing and other cities announced the promotion plan during the Dragon Boat Festival this year. According to the analysis of the industry, the PK between the electricity supplier and the retail enterprise has evolved into the competition of the commodity supply chain. In the future, retail enterprises are the core elements in order to achieve greater development and identify the orientation of consumer groups.

　　 There are also a number of electricity providers announced "war"

Reporters noted that in June this year, the electricity supplier war, the electricity supplier enterprises regard micro-blog as a new "battleground". Last Friday, Jingdong, Suning, Dangdang and others laughed at each other on micro-blog. Yesterday, Gome online, fan Kong, Le bee network, Xiu Xiu network and other electronic business enterprises also launched a declaration of participation in micro-blog.

Gome Online Official micro-blog announces that the "Gome online arena" will be opened at 10 tomorrow morning. Specific activities include: 6~7 day's "finger 6. 18", 8 day's "night total benefits", 9~11's "3C digital sign East War", 12~14's "home power main battlefield", 15~17's "department stores nationwide war" and 18 "peak hour, speed up upgrade."

Van micro-blog, the official micro-blog, will start the promotion time at 12 o'clock last night, and says it will sell thousands of brands and millions of products.

The bee network, which is mainly targeted at women, also claims that the first wave of women's war will be launched tomorrow, and the famous beauty products will be launched to the top of the market with a low price of 2.

The official micro-blog of micro-blog shows the "Declaration of declaration of war" in a comic book: "we buy 500 minus 100 in the whole market! We bought the raffle! How much do we buy?"

Tencent's Yi soon website announced the promotion of the June electricity supplier war, and Tencent e-commerce's QQ online shopping also announced "participation in the war". Yesterday, reporters learned from Tencent electricity providers, QQ online shopping "6. 6 Carnival" will be officially opened tomorrow, its early warm-up activities were first launched in May 28th. June 6th ~6 8, QQ online shopping will be full of activities of the 50 percent off package of mail, to meet the June electricity supplier war.

Reporters on the QQ online shopping "6. 6 Carnival" on the "50 percent off goods first look" page, this event involves women's clothing, men's wear, sports, underwear, luggage, beauty, digital, home, mother and baby, books and other QQ online shopping category.

　　 Advance preparations for local department stores

This June, not only did the electricity price war play a lot, but also the major department stores in our city came to join in the fun of the Dragon Boat Festival. Yesterday, hundreds of famous large department stores in Chongqing, new century, Far East, Wangfujing and other cities announced the promotion plan for Dragon Boat Festival this year.

"The sales promotion of the Dragon Boat Festival in our store this year started preparations in advance of over a month." Monument for Liberation Wangfujing Department Marketing Planning Department yesterday revealed that the whole event was launched today and will continue until June 16th.

According to introduction, during the promotion period, the whole audience Clothes & Accessories Men and women shoes Most of the categories of children's clothing are cash 200 yuan to 200 yuan department store electronic coupons, involving up to 40~50 brands. At the same time, the cosmetics can be saved by 400 yuan or 100 yuan or 200 yuan in cash, and 40 yuan in cash. Chow Tai Fook, Xie Ruilin and other gold jewelry have 5~9 discount.

"Not only ahead of schedule, but this time we also launched the first initiative to promote cooperation with a large community." The Monument for Liberation said that the "100 million group buying season series" will be held in June 9th to integrate the shopping malls and suppliers' resources and give back to the large community owners at the preferential group purchase price. Among them, women's shoes 3~5 fold, import watches 20 percent off, cosmetics 200 yuan, 40 yuan or 300 yuan to send 100 yuan products, jewelry, pearls, mosaic products are 5~8 discount.

The Far East department store started the purchase and activity plan of the Dragon Boat Festival promotional products 3 months ahead of schedule. Far east department store Chongqing responsible person revealed that last year's "double eleven" business promotion war, so that they are deeply touched, so this year they decided to prepare for promotional activities ahead of time, and other department stores to form differentiated competition. It is reported that the Far Eastern Department Store (Jiangbei store and metropolis store) Dragon Boat Festival promotional activities will continue from June 7th to 23.

"Home appliances and kitchenware, our Dragon Boat Festival promotion is more powerful." Jiangbei new century century Xindu marketing planning department responsible person introduces, among them, men and women clothing, household bedroom with a total of 200 yuan province 100 yuan, 80 yuan, 60 yuan, will continue from June 8th to 12 days. The official disclosed that the promotion of household appliances and kitchenware will continue to 25 days, including 15% off yuan, 200~2000, 500 yuan and 100 yuan for kitchen appliances.

Viewpoint: retailers PK electricity supplier should identify the consumption orientation of traditional retail enterprises and electricity supplier PK, whose winner is bigger?

Yesterday, Li Yunyang, Secretary General of Chongqing Retailers Association, said in an interview with reporters that despite the rapid development of electricity providers in recent years, the retail industry in our city is not showing weakness. For example, local retail giant business group sales exceeded 50 billion yuan, and entered the top 10 of the national commercial retail enterprises. However, due to the impact of the economic environment and last year's "double eleven" and other electricity shopping Carnival performance spur stimulation, this year's domestic retail industry overall performance as a slowdown, which makes Chongqing retail industry in the high-speed growth, at the same time, still faces the electricity supplier challenge.

Li Yunyang believes that the convenience of online shopping has a huge impact on traditional retail industry, and the trend of diversification of consumer channels is irreversible. "But the subjective reason is that the pace of self innovation is not keeping pace with the times, which is the root cause of the slowdown in Chongqing's retail industry." Li Yunyang believes that the current management of retail enterprises is still dominated by traditional joint ventures, resulting in too many intermediate links, and there is a big gap between the selling price and the factory price.

"At present, the PK between the electricity supplier and the retailer has evolved into a competition in the commodity supply chain. In the future, if retailers want to achieve greater development, in addition to increasing their proprietary brand and increasing their innovation, finding the right location of consumer groups is the core element. Li Yunyang said that whether the retailers built their own e-commerce platforms, upgraded them to comprehensive shopping centers, or tried to attract customers to build WeChat customer service terminals, these attempts were very novel. But in view of the current diversified consumer demand, it is impossible to pinpoint its positioning, including supply chain optimization and so on.

Li Yunyang suggested that retail enterprises should subdivide the overall market of consumption and make clear market positioning and guide consumers' desire to purchase according to the potential of market segmentation, market potential competition, their own resource conditions, market control ability and the need to shape their own market image.

"While for the electricity supplier, how to start the promotion war, and create a good logistics distribution, so that consumers can really experience the shortcut is also very critical." Li Yunyang said that efficient integration of supply chain and distribution can enable consumers in the target market to get a better shopping experience in different channels (physical stores, online stores, mobile stores, social stores).