What Is The Mystery Behind The Listing Of Shoe Brands In Wenzhou, Guangzhou?

< p > ten years Hedong, ten years Hexi.

Today's "a href=" //www.sjfzxm.com/news/index_s.asp "China shoes industry < /a" market has undergone tremendous changes.

In the capital market, the footwear industry in Guangdong and Fujian has surpassed the shoe industry in Wenzhou.

Objectively speaking, it has been 3-5 years away from the shoe industry in Wenzhou.

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< p > today, the European and American market continues to be weak, the anti-dumping cases against Chinese businessmen frequently occur, domestic raw material prices skyrocketing, labor costs soar, and the continued appreciation of the renminbi is just as bad for Wenzhou's small and medium-sized shoe enterprises.

Faced with heavy pressure, Wenzhou shoe industry has reached a critical moment that must be changed.

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< p > no listing is waiting for death. < /p >

< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > Wenzhou shoes < /a > has always been dominated by men's shoes, and the development and development of men's shoes are represented by formal men's shoes.

After the launch of BELLE, the old woman's shoe leader relies on strong capital strength to buy the company.

Not to mention whether this move has the impact of hitting the market of homemade men's shoes with other brands such as sun DA and its brand, but the huge wealth brought by BELLE listing has enabled BELLE to have enough capital to integrate terminal resources that originally belonged to Wenzhou shoes.

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< p > rough: the listed brands include: BELLE, Saturday, 100 degrees, Lining, double star, Anta, China trend, Daphne and so on more than ten. These are direct or indirect competitors of Wenzhou footwear industry brand. The crisis they bring to Wenzhou shoe brand is not only a brand, but also a crisis of capital flow, resource integration, or core competitiveness.

The problem is that Wenzhou shoe companies do not yet have a single company listed.

If we can not deal with and solve this crisis well, all the advantages of Wenzhou shoe brands such as cost, scale production, industry chain, supply chain, logistics, channel, quality and adaptability will no longer exist. The shoes and brand of Wenzhou shoe industry will be plundered without mercy for many years.

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< p > it is rumoured that some of the shoe enterprises in Wenzhou are also actively preparing for the listing. But this year's stock market is not very popular. It is listed on the market right now and will be integrated immediately in order to have the strength of a war or to become famous after the stock market is warming up. There is no standard answer yet, but it is precisely when Wenzhou shoe companies are hovering, the polarization phenomenon on the market is becoming increasingly prominent, the stronger is stronger, the weaker is gradually marginalized, and the shoe market pattern has been basically formed.

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< p > establish new sales channel < /p >

< p > the old saying goes that extremes must be reversed.

Since the 90s of last century, in the past more than 10 years, some shoe salesmen often have a misunderstanding in explaining the channel as king, and think that the number of stores represents the strength of channel strength.

At that time, with the continuous increase in the rent of the shops, the continuous improvement of the market's consumption power, the fluctuation of prices and human wages, and the shift of the market focus of some large chain stores, the retail shoes city and shoe industry supermarkets all over the country quickly suck away a group of consumers.

It has been brilliant for a while, making Wenzhou shoe enterprises like spring breeze overnight, the chain monopoly mode of thousands of trees and pear blossoms has reached the peak stage at present. For many famous Wenzhou shoe enterprises that have already become famous, the construction and management of monopoly outlets have been mature. Some brands have already achieved the unification of store image and management, but there are still some brands that are still ten stores and ten faces.

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< p > for this reason, some powerful enterprises began to attack shopping malls.

But the inherent brand positioning and profit can not adapt to the marketing model of the market, everything remains to be confirmed.

Some of them are beginning to pour into shoes and shoes.

It even started a new mode of online sales.

Various phenomena indicate that the channel division of shoe terminal is being regrouped.

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< p > breaking product homogeneity < /p >

< p > besides price, channel, advertising, promotion, service and other key success factors, products are one of the core elements of shoe enterprises to win the competitive edge of the market.

Wenzhou is the concentrated production base of China's leather shoes, but on the product development, compared with Guangdong, Fujian shoe industry and Wenzhou shoe enterprises, they are often good at bringing up the doctrine of exploitation.

Compared with brands such as Daphne, which focus on consumer psychology and needs research, compared with the product development strategy centered on fashion and trend, product development strategies of Wenzhou's sole customers and terminals are similar. Some footwear companies follow the example of others, experience and imitation to develop products, which are almost closed behind the doors. This way, for the diversified needs of the younger generation and the new consumption changes of various information, the products are lack of personality and the icons are not strong enough, so it is difficult to cultivate loyal consumers, let alone guide the trend of development.

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P > at the same time, with the change of consumption habits, sports and leisure products will be the mainstream of the market, Wenzhou shoes are more focused on the dress of men's shoes. Although all of them are making the pformation of this aspect and launching a series of products related to leisure, it can not cross the road, reach the standard of market demand, and improve the marketability of the product is also an unknown number.

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< p > as a labor-intensive industry, the profit of < a href= "//www.sjfzxm.com/news/index_s.asp" > footwear industry < /a > has always been relatively low. Under the current crisis, some small and medium-sized shoe enterprises in Wenzhou will go out of business, but at the same time, many small and medium-sized Wenzhou shoe enterprises are still struggling with the pition period.

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