Children'S Luxury Sales Are Cold, Consumers Can Only Buy Them.

In the past two years, along with the rise of the luxury market, many enterprises have launched the "children's Edition" of luxury products, some of which are selling well at P.

However, reporters yesterday visited some of the merchants found that these "children's version of luxury" sales are limited, most consumers do not buy, market sales are generally cold.

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< p > children's products sold by luxury brands such as Fendi, Armani, Burberry, BOSS and so on in Hisense square, located in Heping District, include "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a ", cosmetics, schoolbags," href= "," shoes "," shoes "," shoes "and so on.

The price of a boy's short sleeved T-shirt is 2400 yuan, the price of the brand is higher, and the price is more than 3000 yuan.

Another luxury brand, children's shoes price more than 2000 yuan, a school bag price also reached 4299 yuan.

However, the Bohai Morning Post reporter observed in the shopping mall nearly four hours, compared with adult luxury goods, sales of children's luxury goods are very unsatisfactory.

A salesperson at the mall said: "although some luxury brands introduce children's series, sales are limited, and consumers generally do not buy them."

In the mall, a consumer said: "not to buy children luxury goods, not consumption ability, but the child is still in the growth stage, to buy luxury goods, afraid to bring children to compare consumption habits, is not conducive to healthy growth of children."

There are also consumers who question the high price of children's luxury goods. A child's parents who do business in Le you children's shop are saying: "children's clothing is less expensive and the price is rather high."

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< p > online sale of children's luxury Yintai mall, a price tag of 5490 yuan children's clothing sales within 30 days, 0, the number of 0; a price tag of 7890 yuan for children's cosmetics set, 30 days sales volume is only 1, the number of 0, a Gucci girl shoes priced at 1400 yuan, the consultation volume 0, the number of 0.

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< p > it is understood that in the past two years, luxury brands such as Gucci, Dior and Armani have launched the "children's Edition", which includes clothing, cosmetics, leather bags, shoes, schoolbags and so on. Some products are expensive, more than ten times the average brand.

Among them, the luxury Dior launched a series of children's clothing and baby supplies, a set of girls' dresses priced at around 5230 yuan, and the price of a boy's dress is around 6000 yuan.

In addition to children's suit, Dior and baby clothing series, the price is also more than 3000 yuan.

In contrast, the price of children's clothing in Nankai District three road Le you children's shop is generally around 400 yuan, and baby clothing is generally less than 200 yuan.

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< p > the relevant personage said that although the luxury goods business is a commercial activity, it should take into account the social impact and negative effects. Children's luxury goods will mislead the young people's correct consumption view, so it is prudent to develop and popularize this market.

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