YOUNGOR Fir Diversity Road Is Not Smooth

Outside the P, YOUNGOR seems to have entered a "business circle".

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< p > the famous "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand YOUNGOR has since 2009 launched the" three driving strategy "of clothing, real estate and equity investment.

In recent years, YOUNGOR has smashed the gold project that it won heavily. Now its sales are sluggish. The company's inventory of real estate has been squeezed over 20 billion yuan last year. In addition, YOUNGOR has been appealed to courts for various problems recently.

Recently, YOUNGOR's share development property was brought to court by the owner for its false propaganda.

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"P" also began to diversify on the road to diversify the stock of Shanshan. The first major business has changed from the original a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > clothing to lithium battery materials.

Under the diversification strategy, the main business of Shanshan stock company was obviously left out.

From the end of 2010 to less than 3 years, Shanshan stock has been exposed by the relevant regulatory authorities for at least 4 times.

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< p > < strong > share development involves false propaganda < /strong > < /p >

< p > yesterday, media reports reported that the Hangzhou City Zhonghai < a href= "http://sjfzxm.com/news/index_c.asp" > YOUNGOR < /a > outside the project million yuan row house was accused of false propaganda case, the second instance will be held in Hangzhou intermediate people's Court on June 21st.

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< p > for this, Liu Xinyu, Secretary of YOUNGOR's board of directors, responded that the YOUNGOR investment in YOUNGOR accounted for 50% of the shares. The real operation and sale of the real estate market were responsible for the real estate operation.

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< p > and the "false propaganda" referred to by the owners refers to the mountain view house pformed from the originally introduced mountain view house at the time of delivery of the project. Before the publicity, the green hill beauty of the green hill has been sheltered by a small high-rise building built by another property.

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< p > the focus of the current incident is whether the developers have made adjustments to the planned land in the south of the residential area, whether they have actually introduced the real estate situation to the buyers in an informed situation.

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< p > and during the first instance of the case, the owner said that the block in front of the townhouse outside the South was sold as a residential construction land as early as December 8, 2009. At that time, Zhonghai real estate also participated in the bidding, and the purchase contract was signed only after more than 4 months after the land was sold.

Owners therefore believe that developers know the plot plan, still deliberately to buyers "Mountain View Room" information, there is obviously deceptive behavior, and therefore asked to check out.

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< p > for this, developers in the first instance said that the purchase contract for housing expression is clear and true basis, so there is no deception publicity, neither breach of contract, nor need to bear the responsibility for breach of contract.

It is reported that the claims of the owners were rejected in the first instance of the court. The second instance will be held in the intermediate people's Court of Hangzhou in June 21st.

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< p > in other words, the project was also complained by the owner in February 2012. It means that the developer introduced the new concept of air duplex in the sales Huxing, but it turned into a compound room upstairs and downstairs when it was actually delivered, but the actual indoor structure did not tally with the Loushu, the sand table, the model and even the purchase contract before the sale.

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< p > insiders say that YOUNGOR, as a 50% investor, should also undertake and fulfill its obligations to safeguard YOUNGOR's brand image and YOUNGOR's corporate image.

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< p > < strong > the pformation of investment sector is weak. < /strong > /p >

< p > since 1992, Macao and Nam Guang have jointly developed real estate. YOUNGOR has been involved in housing for 21 years.

According to iFinD data, YOUNGOR's real estate business accounted for 48.24% of the revenue in 2012, exceeding the main garment industry.

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< p > but according to the 2012 annual report of YOUNGOR, by the end of 2012, YOUNGOR's inventory balance reached 23 billion 473 million yuan, excluding the clothing business's inventory amount of 1 billion 521 million yuan, and the inventory of real estate business reached about 20000000000 Yuan, which accounted for 70% of the liquidity of YOUNGOR at the end of last year.

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At the end of last year, chairman Li Rucheng also said publicly: "because of the loss of the financing function of the capital market in real estate market, the mixed operation of real estate and clothing has seriously restricted the overall development of YOUNGOR." P

YOUNGOR will adjust the real estate business according to the total amount of funds and expand the production and operation of < a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a >, and return to the main garment industry.

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P, however, public information shows that since 2013, YOUNGOR has taken the lead again in January and May.

YOUNGOR announcements show that YOUNGOR, a wholly owned subsidiary of YOUNGOR, recently signed the B cooperation contract with CPD3-01-07B, the first South Street of Yinzhou new urban district, with Kang Yuan real estate, bu Jie Jie, and Fang Ning investment. At the price of 25 million yuan, it was granted a 25% stake in item company to jointly develop the project site.

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Guo Shiping, Dean of Shenzhen Finance College, said: "YOUNGOR, the main clothing company, is involved in" impulse "because of the high profit of real estate. P

Today, YOUNGOR, which is deeply trapped in it, has been unable to abandon the interests of real estate. YOUNGOR is "relying on real estate."

With the continuous regulation of the real estate market, YOUNGOR is facing the risk of capital chain breaking. "

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< p > from YOUNGOR's recent earnings data, another branch of its troika, equity investment, is also running Chen Keshan.

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< p > YOUNGOR annual report 2012 shows that its investment performance is due to the pition from financial investment to industrial investment last year. The control of investment scale and the sale of loss business led to a loss of 231 million yuan in the business, a decrease of 781 million yuan compared with the same period in 2011.

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< p > < strong > > the old branch of Chinese fir grows up and goes down < /strong > /p >

< p > in recent years, the same old garment enterprise, Shanshan, which has made great efforts in the sideline industry, has become a somersault in its old line.

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< p > recently, media reports reported that the "Shanshan" down garment produced by Shanshan Group was not qualified because of the allowance for filling up the amount of wool, that is, the actual filling capacity of the fir was lower than its nominal amount of filling, and was ordered to withdraw from circulation by Beijing industrial and commercial bureau.

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< p > for this, the relevant staff of Shanshan Securities Department said that the relevant situation did not understand, "down jacket is not produced by us, it may be our brand."

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< p > in the industry view, the clothing industry, the product velvet content to achieve 100% is not much.

And whether the related responsibilities should be traced back to the Chinese fir, depending on the way of trade.

If it is the finished product purchase mode, the responsibility lies with the manufacturer.

But if the manufacturer is only pure processing and the brand is preparing its own materials, the quality problem should be pursued by the brand side.

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< p > it is worth noting that at the end of 2010, less than 3 years later, the products of Shan Shan have been exposed to quality problems for at least 4 times.

In just three years, the four quality inspection failed.

From warm underwear to cotton socks to down clothes, Chinese fir unqualified products are "complete enough".

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It is not difficult to understand that P is so careless in the past.

At present, the business layout of Shanshan has expanded to many fields, such as new energy, real estate, finance and so on.

At present, Shanshan stock is one of the largest and most diversified suppliers of lithium-ion battery materials in the world.

Lithium battery materials have also replaced the company's first textile and apparel products, becoming the first major business.

It can be seen that Zheng Yonggang has already begun to layout new energy projects.

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