Opening A New Road Of Xinji Leather Industry And Cultivating High-End Brand Is The Key

　　 Leather Industry It is one of the leading industries in Xinji City, Hebei Province. In recent years, thanks to the influence of regional brands, Xinji leather industry has realized the transformation and upgrading development: from the initial domestic trade to export, now domestic and foreign "two legs" walk; From the OEM production, style "silly, big, stupid, thick", to now has 7 provincial famous brand products. At present, Xinji city is not only the largest sheepskin clothing production base in China and the largest sheepskin leather manufacturing base in Asia, but also named as the national foreign trade transformation and upgrading professional demonstration base by the Ministry of Commerce, and awarded the title of "China's leather and leather clothing capital" by China Light Industry Association and China Leather Association.

In 2010, Xinji International Leather City Since its opening, Xinji leather industry has become more and more famous in the national leather industry. In order to match this kind of popularity, Xinji Bureau of quality supervision has made a new breakthrough in the construction of famous brand by creating famous brand, making innovation and strengthening publicity.

Famous brand of scientific and technological innovation. In order to enhance the competitiveness of the leather industry in the domestic and foreign markets, Xinji Bureau of quality supervision has guided enterprises to strengthen the exchange and cooperation with domestic and foreign scientific research institutions Leather making technology The clothing industry is in the leading position in China.

Strengthen support to create famous brands. In order to enhance the effectiveness of famous brand cultivation, Xinji Municipal Bureau of quality supervision conducted a comprehensive investigation and sorting out the production scale, product quality, market share and development prospect of key leather enterprises, listed the powerful enterprises into the famous brand cultivation assistance plan, and organized more than 50 experts to consult these enterprises to help them establish and improve the standard, measurement and quality management system, Consolidate the foundation of striving for famous brand. Through efforts, the city's Ximan brand fur clothing, Dongming brand leather clothing and other 7 products have won the title of Hebei famous brand products.

According to reports, in order to further promote industrial transformation and upgrading, Xinji city will build a research and development design and testing center in June 2015. The center is planned to cover an area of 16.67 hectares, with a construction area of 220000 square meters and an investment of 760 million yuan. It mainly introduces well-known design and research institutions and well-known planning enterprises at home and abroad, and establishes industry standards and product quality inspection institutions with authoritative departments, so as to enhance the discourse power of Xinji leather at home and abroad.

Xinji leather industry as a long history of local characteristic industry, how to continue to play a greater role in promoting the development of county economy? The person in charge of Xinji Bureau of quality supervision believes that the key to leading the local economic development of Xinji leather industry is to abandon the traditional mindset, cultivate high-end brands, build an international first-class shopping mall, promote product upgrading, and develop from simple and extensive type to intensive, efficient and environmental protection.