Order Is A Breakthrough For China'S Textile And Garment Industry.

< p > 17, sponsored by the Ministry of Commerce, "new advantages in fostering foreign trade competition: < a href=" //www.sjfzxm.com/news/index_c.asp "> foreign trade brand < /a > international marketing network" and foreign trade order docking activities were held in Zhengzhou, Henan.

Industry experts, officials, and 74 production enterprises from 26 provinces and cities, 34 foreign trade enterprises and 10 international marketing network enterprises attended.

Chen Zhaofeng put forward here to create the brand value of China's export commodities and enhance the comprehensive competitiveness of China's export trade.

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< p > "order is king."

In Jiangsu, Shen Wei, deputy general manager of Wuxi import and Export Co., Ltd., it seems that the final purpose of the brand is order, and he disagrees with the saying that "brand is king".

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< p > Shen Wei introduced that foreign trade enterprises have many difficulties in exporting, and their orders are not good. Among them, the international market is shrinking, and there are also factors of labor cost and RMB appreciation, which make the profits of enterprises become thinner and thinner.

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"P >, even so, Shen Wei also said his company" will not interfere with others ". He believes that we should do our business in a down-to-earth way, and we need to look at the specific circumstances of the enterprises.

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Chen Rufang, deputy director of the Commerce Department of Zhejiang Province, P, pointed out that cultivating an independent export brand and implementing the export brand strategy is a major move to raise the quality of growth of < a href= "//www.sjfzxm.com/news/" > foreign trade < /a >.

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< p > but for manufacturers, they have no time and money to build brands.

Li Yuesheng, chairman of Shanxi Sen geese "_blank" href= "_blank" href= "//www.sjfzxm.com/" > clothing /a > Ltd., said he was considering how to get more orders, both domestic and foreign.

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< p > this docking conference attracted more than 180 production companies to sign up, and the organizers finally selected 74 enterprises to participate.

Like Li Yuesheng, they are more eager to "look for orders" than brand building.

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Fan Chengqing, deputy general manager of Zhejiang thpson Leisure Products Co., Ltd., frankly, said that brand building is a huge systematic project, which involves a wide range of enterprises, which often discourages enterprises, but every enterprise must face up to P.

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< p > the docking will be held on the 18 day of the Eighth China Central Investment and trade fair.

The organizers said the docking meeting was a timely response to the problems facing the current foreign trade development.

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< p > China's foreign trade situation is not optimistic.

Wang Shouwen, director of the foreign trade division of the Ministry of Commerce, said that the current foreign trade situation is unstable and has many difficulties in development.

He hopes to promote the cultivation of new advantages in foreign trade competition through "a href=" //www.sjfzxm.com "foreign trade brand" /a "and international marketing network construction.

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< p > "only a weak market, no weak enterprises."

Li Yuesheng said optimistically, he said that under the compression of profits, the orders of coastal enterprises may be invested in the Midwest, where labor and land advantages are occupied.

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