European Fabric Companies Enter China'S Mainland Market

< p > statistics show that in March this year, the spring and summer "a href=" //www.sjfzxm.com/news/index_c.asp "fabric exhibition < /a", which was held at the China International Exhibition Center in Beijing, attracted more than 1300 exhibitors from 16 countries and regions, representing an increase of 2.5% over the same period last year, and the number of buyers exceeded 25 thousand.

Among them, overseas buyers are mainly from South Korea, China, Hongkong, Japan, the United States, Turkey, Russia, Taiwan, India and Pakistan.

Once again, the exhibition will become the first choice for overseas enterprises to enter the Chinese market.

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< p > this spring and summer fabric exhibition has created many new records, including the number of exhibitors in the fashion Europe Pavilion (SalonEurope) has increased by more than 35%, and the Italy Milano Unica Pavilion is also increasing.

The good evaluation of buyers shows that the purchasing power of domestic consumers is increasing, and the demand for European made products has increased.

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< p > < strong > European enterprises expand the Chinese market < /strong > /p >

According to the survey, most European exhibitors believe that the Beijing spring and summer fabric exhibition has become an effective platform for China to enter the mainland market. Beijing is also an ideal place to contact local buyers and manufacturers. P

Gu Xiaohu, general manager of Riri SA Greater China in 10 consecutive years, said: "Beijing a href=" //www.sjfzxm.com/news/ "> Chunxia fabric" /a "shows strong regional appeal, which is more attractive to Chinese buyers.

Our booth has attracted a large number of professional buyers.

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< p > this time, the organizers of the Portuguese Pavilion also said that Beijing is the most ideal starting city for entering the Chinese market.

Associacao Selectiva Moda director Sofia Botelho pointed out: "compared with other similar exhibitions, Beijing spring and summer fabric exhibition can better capture the mainland market.

She said that buyers' purchasing habits are changing, and they are more willing to place orders in the exhibition, rather than visiting the exhibition in the past, and then placing orders.

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P suppliers continue to benefit from the demand of Chinese buyers for European manufactured products.

The number of exhibitors in the fashion Pavilion and the Milano Unica Pavilion in Italy this spring and summer shows that the number of exhibitors is increasing, which is enough to prove that more and more European a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" brand, and intends to enter the Chinese market with rising demand for military supplies.

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The number of exhibitors in the fashion Europe Pavilion and Milano Unica Pavilion increased by 35.6% and 35% respectively compared with that in 2012, while the area of the fashionable European Pavilion also increased by 20%, occupying two pavilions. P

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The "P > Milano Unica pavilion was unveiled in the spring and summer fabric exhibition in second years. Over 1500 invited buyers were invited to attend the exhibition to provide special treatment for the exhibition group.

Simone Guicciardini, President of Lanificio F.Lli Cerruti SpA, said: "this exhibition has added a lot of value to our products.

Many quality customers were received during the exhibition.

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Huang Jianfen, general manager of Shanghai P Huddersfield Fine Worsteds, general manager of the trade limited company, said: the business of exporting high-quality fabrics to China has increased rapidly, and many buyers are purchasing British products.

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< p > Turkey Soktas Tekstil Sanayi Ve TicaretAS also felt the trend of Chinese buyers' favor of European fabrics. The Burcin Durgun, head of marketing department of the company, said, "this is the third time we have participated in the exhibition, and we have found that buyers are buying more high-quality fabrics."

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George Goffredo, from Zip Gfd SpA in Italy, said: "our goal is to open up the Chinese market, because the Chinese market is growing wider and wider, so we must seize this opportunity."

China is our hope for the future.

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< p > < strong > purchasing power of Chinese buyers increased < /strong > /p >

P > despite the growing demand for European products in the Chinese market, suppliers in other parts of Asia are still satisfied with the growing purchasing power of mainland buyers.

Scenic Jiang, chairman of Scenic Inc, Korea, said that this year it is the ninth time to participate in the exhibition. Next year, it intends to continue exhibitors. The fabric show has been in deep contact with about 200 buyers, and many orders have been negotiated.

"During the exhibition, most of the merchants who inquired were well-known brands in China."

Taiwan Victor Limited by Share Ltd is one of the exhibitors who have shifted its focus from the international market to the Chinese market. Wang Fengde, the company's representative, said that the exhibition was fruitful.

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< p > Hongkong Huashi Co., Ltd. also wants to take advantage of the development of the mainland market. Dong Xinhua, its foreign trade manager, explains: "our overseas market is very mature.

I hope to expand the mainland market through the spring and summer fabric exhibition. During the exhibition, many mainland buyers who want to place an order are contacted.

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< p > < strong > whether it is intentional search for Europe and other Asian supply < /strong > /p >

Mainland buyers of P, or from overseas, are looking for Chinese exhibitors' spectators. They all hope for the purchasing power of Chinese buyers.

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< p >, according to Philip Walker from New Look Retailers, UK, this exhibition touches 40 to 50 important suppliers and achieves the expected visiting objectives.

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< p > and according to Adrianna Rychlik from Besta Plus of Poland: "in the past, we only purchased fabrics and a href=" //www.sjfzxm.com "> Accessories" /a "only in our country.

But now, we are far from China to purchase fabrics and accessories, and have placed orders with a supplier. "

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< p > "this year's fabric exhibition has many overseas products, both design and fabric are of inspiration. This is very helpful for a fashion" a target= "_blank" href= "//www.sjfzxm.com/" designer /a. "

Wang Zhenyu, designer of the famous Chinese fashion brand S.Deer International Enterprise Limited, said.

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< p > this spring and summer fabric exhibition has set up three popular trend areas, focusing on the overall trend of spring and summer in 2014, and the popular trend of "a href=" //www.sjfzxm.com "dress less than /a" and women's wear.

In addition to the trend area, a series of seminars on the trend of the next quarter were held.

Nelly Rodi Agency art design director and seminar speaker Laurent Le Moul said: "fashion trend seminar is an indispensable part of the exhibition."

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< p > in addition to the seminar on fashion trends, the organizing committee has also organized related activities including technology, solutions, market information, certification and testing.

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