Luxury Goods In The Cold Wave Shang Tai Department Store Removed Some High-End Brands.

Lu Xiaoming, former managing director of MontBlanc China, said in February this year that if the Chinese luxury market in 2012 is a cold winter, then the market in 2013 will enter a severe winter.

And the severe winter will continue for a period, and then return to the normal and mature consumer market.

Luxury goods are like this. Many high priced brands in Hangzhou shopping mall have also encountered such a situation.

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Shang Tai Department store, located in the Mixc, Hangzhou, has recently begun to pull out some expensive and unpopular brands instead of cheaper and more popular products. P hopes to attract more guests.

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Less than P, the Shang Tai Department Store from Thailand is very famous. It belongs to the Thailand central group. It is one of the five largest conglomerates in Thailand and the largest retailer in Southeast Asia.

When we opened in the Mixc, Hangzhou in 2010, many of our guests first recognized a number of famous European brands.

For example, a brand imported from Spain is a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > priced at several thousand yuan pairs, positioning high-end.

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< p > now these brands have disappeared.

A head of the Department Planning Department of Shang Tai said that the department stores were not selling well in the first half of this year, due to the impact of the economic situation and the low impact of the electricity supplier.

Now the shopping mall is undergoing a major adjustment to adjust some brands that are expensive and not well-known, and to give the location to a cheaper brand and a better customer recognition brand.

Now The Face Shop, Red Earth, DHC and other second-line cosmetics brands have been opened, and then will introduce L'OREAL, OLAY and other cosmetics brands.

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< p > < strong > luxury goods this year slowed down the expansion speed < /strong > /p >

< p > a "cold current" is spreading in the Chinese luxury market. In the past, the compound annual growth rate of about 30% per year dropped to the single digit figure in 2012.

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In the first half of 2012, sales of all the business categories of LV luxury group grew steadily, but sales in the Chinese market declined slightly in the first half of P.

In the first quarter of 2012, the sales growth rate in the Asia Pacific region dominated by China's oldest Burberry (Burberry) dropped to 16% from 67% in the same period last year.

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Francois, chairman and chief executive officer of the luxury goods group, said: "2013" will stop the expansion of Gucci (Gucci) brand stores in China; Bernard Arnualt, the head of LV (LVMH), will also continue to open stores in the two or three tier cities of China; LV, one of the world's three largest luxury goods groups, claims to slow down its expansion in China. "Bernard", a leader of the luxury brand Kingdom, will also continue to open stores in the country's three tier cities.

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