Fu Lai Ya: Technological Innovation And Implementation Of Green Technology

Through years of accumulation and exploration, in the rich Lai ya Spin In the heart of Yu Xingxiang, general manager of the company, "quality, low price and fast" become the eternal promise of the company. In his view, Fu Lai Ya not only to provide customers with first-class products, but also with low price, quick and delicate service to win their trust. It is reported that at present, Fu Lai Ya not only can produce, sell regular varieties of various fabrics, but also be able to undertake customized customized varieties. In terms of product R & D, Yu Xingxiang commanded his team not only to promote the use of high-tech fibers in new varieties, but also to focus on green and environment-friendly new fabrics as the focus of R & D team. "Market oriented, customer oriented" is the purpose; technological innovation, green environmental protection as the direction; quality win, integrity management is the business philosophy of Fu Lai ya. Yu Xingxiang said.

In 2012, the demand for international market shrinks, the domestic demand market slows down, and the cost elements continue to rise. The unfavorable market environment brings not only the slowdown of growth to the industry enterprises, but also more and more practitioners begin to precipitate step by step from the fanaticism of pursuing speed and scale growth, rationally ponder the direction of enterprise development, and carefully explore the core competitiveness of the brand in the future competition.

According to Yu Xingxiang, in the middle of 2012, under the situation that the market was not optimistic, Fu Lai Ya was united and working together to compete for the market with products, serve customers, ensure quality, forge ahead, innovate continuously, increase the research and development efforts of new products, and develop and produce a batch of new technologies with high technology content and green environment. Fabric 。 It is this market defensive battle that makes the company find its core competitiveness in its customers. At the same time, in this year, the recent e-commerce business has also made the development of Fu Lai ya find a "feeling". It is reported that in the middle of 2012, the sales of Fu Lai Ya electricity supplier continued to improve. Through this platform, the visibility and influence of the company have been greatly improved. Especially after entering the online Textile City, the company has more and more consultations, orders, orders and orders through the shop. Textile City It provides an effective platform and important opportunity for the development of its own e-commerce team. It is through continuous exploration and efforts, in early 2013, Fu Lai Ya won the "2012 online textile city ten big storm business" honorary title.

Through the participation and encouragement of this award, Yu Xingxiang also felt the boundless prospect and great charm of the new sales mode of e-commerce, and even convinced him that the development of electric business will become an inevitable trend of social development and progress.

When it comes to the company's development plan this year, Yu Xingxiang said: "no matter how fluctuating the internal and external economic situation is, we must firmly strengthen the company's business philosophy. On the basis of maintaining the old customers, we should enhance the capability of scientific and technological innovation and new product research and development, and develop more distinctive green environmental protection new fabrics, so as to develop new markets and expand new users, so that the company image and sales revenue will be further upgraded." stay Electronic Commerce On the one hand, Fu Lai Ya will make full use of the characteristics of e-commerce, such as popularity, speed and so on, and constantly improve the products, specifications, prices and other information of e-commerce products, strive to improve service quality, increase investment in manpower and material resources, constantly grope for and improve in the new sales mode of e-commerce, continue to drill deep on the platform of "online Textile City", and strive to go out of a new road which is different from traditional sales mode, so that it can go hand in hand with traditional sales mode. In addition, Fu Lai Ya also plans to build a 6~8 business team this year, arrange special person to be responsible for online textile city's online shops, and increase advertising investment on the platform.

Speaking of the future, Yu Xingxiang longed for the road: "our dream is to become the explorer and leader of China's textile industry green environmental protection and technological innovation."