Domestic Shoes And Clothing Brands Have The Hope To Move Towards The World

Liu Wenru, member of the Fujian Jinjiang Municipal Committee, standing committee, deputy secretary and mayor of Jinjiang, recently told reporters that China's "a href=" //www.sjfzxm.com/news/index_x.asp "brand" /a "is hopeful. Europe has gone through 200 years. Under the current conditions, China does not need to be so long, maybe fifty years will be finished. There is a process to go along this road.

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< p > Liu Wenru thinks that the market share of many people's livelihood products in China is not high in the international market. The main reason is a question of cultural identity or a brand reputation.

Some well-known brands in China are the most important decades.

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< p > < < a href= "//www.sjfzxm.com/news/index_x.asp > > Anta < /a > 361 degrees in Jinjiang, China, etc. the quality of shoes from the quality and technology itself will not be much worse than that of NIKE.

But NIKE's innovation consciousness is much stronger than ours. Every year we introduce new brands, and brand reputation and recognition. This is invisible.

Liu Wenru said: "for example, Anta, which is more than 20 years ago, has a gap compared with some hundred or hundreds of brands in the United States or Europe.

Its cultural identity and brand reputation gap is on the top.

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< p > Liu Wenru emphasized that the higher the degree of market concern is, the higher the degree of quality concern, the more enterprises are required to strengthen self-control.

If a pair of shoes wear only one year, and NIKE shoes wear for three years, enterprise products can not sell better than NIKE.

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< p > "20 years ago or 30 years ago, the era of no check procedures no longer exists. Now, whether internal controls, government monitoring or market control are all in place.

Once your shoes are "a href=" //www.sjfzxm.com/news/index_x.asp "week shoes < /a", you will not sell them, and customers will not want you.

Now the market is very developed. If you want to survive, you must improve the quality, and then check the government's control and spot checks.

Liu Wenru said.

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< p > Liu Wenru stressed that as China's "a href=" //www.sjfzxm.com/news/index_x.asp "shoes enterprise < /a >, to become an international brand, enterprises need continuous innovation, constantly improve product quality, continue to go out, expand their influence, and establish their own reputation.

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< p > up to now, Jinjiang has 41 domestic and foreign listed companies, ranking first in the country's county-level cities, accumulative total funds of 23 billion yuan, and the total market capitalization is over 180 billion yuan.

Among them, the footwear industry in Jinjiang has 13 listed companies, and more than 20 tax paying enterprises over ten million yuan. Among them, 5 enterprises pay more than 100 million yuan in Jinjiang in 2012, and Anta and 331 companies pay more than 600 million yuan in Jinjiang. Besides, 105 enterprises and more than 10 thousand growth enterprises also occupy an absolute number.

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