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Fashion Elements Attract Women'S First Choice Of Sportswear

2013/4/12 15:19:00 60

Sports Casual WearDomestic Sports BrandSporting Goods Industry

< p > spring "dance" autumn "moving", the weather is getting warmer and warmer, the weekend to the outskirts of the public doubling.

Smart businessmen also took the opportunity to focus on outdoor leisure economy and launched a series of sporting goods.

The visit found that, unlike in previous years, the major shopping malls have pushed outdoor leisure and sporting goods to the front desk, increasing sales promotion efforts, and greatly promoting the leisure activities of the whole nation.

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< p > sportswear discount and new listing synchronization < /p >


< p > Lining special sale, Nike special sale, Adidas...

Yesterday morning, a number of shopping malls and sports brand stores were visited. All kinds of brands were discounted without exception. Some brands even gained 90 percent off of their profits. Buffalo's otterley is more and more crowded.

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< p > "the discount of brand sportswear is usually 3-4 fold, and the new listing last year may reach 90 percent off of the price this year."

The head of Buffalo's orlies said that the monomer area of Nike and Adidas stores was above 300 square meters. The leading brands of these campaigns increasingly valued the domestic mass consumption market. Not only did they change more styles in the market, but also the products were updated more quickly, and the new products were listed and discounted alternately.

In addition, in view of the discount of international sports brands, the spring discount for domestic sportswear such as Lining, Anta, XTEP, PEAK, etc. will be greater.

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< p > fashion campaign < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > become the first choice for women < /p >


< p > in the sports and leisure areas of many shopping malls, all kinds of sportswear and outdoor sports equipment have been displayed in an obvious position, and some businesses have also launched thematic activities on sportswear.

In recent years, some manufacturers have added fashionable elements to sportswear and clothing, attracting many beautiful women's eyes, especially in the spring when the sportswear is the first choice for women to be comfortable and thick.

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< p > "in the past, most women who bought sportswear were engaged in sports industry or sports enthusiasts, and actually wearing sportswear as a fashionable dress was in the past two or three years.

Female consumers are buying such brand names as "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a ", or even a target=" _blank "href=" //www.sjfzxm.com/ "> shoes < _blank > most of them choose famous brand products.

Yue Bin Department official said that in recent years, more and more women are keen on sports apparel, especially the famous brand products.

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< p > sales of outdoor products are climbing steadily, < /p >


< p > from the beginning of spring, the sales of treadmills are rising slowly.

According to the relevant person in charge of a shopping mall, the low-priced products of two thousand or three thousand yuan in the past year were the mainstream, while the middle class sports equipment of 4000-5000 yuan was particularly popular now.

In addition, most of the consumers in the past year were middle-aged people aged around 40, most of them were recently losing weight. Recently, twenty or thirty year old young people have become the main purchasing power.

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Mr. P, director of the outdoor brand of Galaxy Plaza, revealed that since many "donkey friends" have to start, all kinds of outdoor products such as mountaineering bags, hiking shoes, assault clothing, tents and so on have been selling very well recently, with considerable sales.

Among them, the most famous brand leisure sports products are the most popular, the biggest sales are knapsack and sports shoes, nearly three times the normal growth.

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