PEAK Has Dominated The Chinese Basketball Shoes Market For Five Consecutive Years.

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< p style= "TEXT-ALIGN: center >" PEAK has dominated the Chinese basketball shoes market for less than five consecutive years. "

< p > < a href= "//www.sjfzxm.com/news/index_x.asp" > Sports /a > brand PEAK store in Quanzhou, Fujian continues to maintain the leading position of basketball shoe market.

In March 25th, the China Federation of Commerce and the China National Business Information Center jointly announced the 2012 annual monitoring report of the national large-scale retail enterprises and consumer goods market. PEAK, the leading sporting goods brand in China, led the Chinese basketball shoes market for five consecutive years with a total market share of 12.3%.

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< p > "this is the result that PEAK has been concentrating on basketball market for many years."

PEAK < a href= "//www.sjfzxm.com/news/index_x.asp" > Sports < /a > CEO Xu Zhihua said, "PEAK has been ploughing for more than 20 years in the basketball shoe market, has accumulated rich (exclusive store) marketing resources and product R & D and sales experience, PEAK not only has NBA, FIBA and other important international basketball resources, but also has an international advanced R & D platform.

Through further resource integration and technological innovation, PEAK is confident that it will continue to take the lead in the future market competition.

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< p > PEAK has been playing basketball as the core market since its creation.

From the early 90s of last century, the first professional basketball shoes of China were first developed. PEAK sponsored the Bayi team of the domestic basketball circles and invited the "God of war" Liu Yudong to endorse the development of the domestic league such as CBA, and gradually established the leading position in the basketball market.

After 2005, PEAK upgraded its brand internationalization strategy by sponsoring the European basketball all star game, entering the NBA arena, becoming the official market partner of NBA, signing the top NBA stars such as Battier and Parke, and forming the League of Miami heat and Houston rockets. PEAK became an internationally famous basketball brand at one stroke.

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< p > 2011, PEAK further upgraded to become the world's highest "a href=" //www.sjfzxm.com/news/index_x.asp "Basketball" /a "leading international basketball federation (FIBA) global strategic partner, and has been stationed in the mainstream markets of the United States, Germany and other countries, and accelerated the pace of internationalization of the market.

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< p > PEAK CEO Xu Zhihua said: "basketball is one of the most popular sports fans of the world." a href= "//www.sjfzxm.com/news/index_x.asp" > Sports < /a > has a wide market. PEAK will play its core role in the basketball market as usual. Through the top international basketball institutions such as NBA and FIBA, the top teams such as Miami heat, Houston rockets, German men's basketball team, as well as 20 top players such as Parke and Battier, will form a global three-dimensional basketball marketing network, further consolidate the leading position in the basketball market, and strive to become the top three brand in the international basketball market at an early date.

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