The Ten Mistake That A Novice Open Shop Is Likely To Make Is That It Is Impractical To Open Shop Blindly.
As the saying goes, it's easy to open up a shop and it's easy to open a store. If you want to, you can easily open a virtual shop on the Internet to sell things. But if business is booming, it will not be easy to manage, especially the novice. Ten mistakes that open shop can easily make 。
Open shop blindly
Some shopkeeper thinks this good sale sells this, that sells well sells that, sees others sells well to follow suit. As everyone knows, before opening a shop, we should also do a good job in the preliminary work. We should investigate clearly whether the market of the products we want to sell is saturated, whether there is excessive competition, whether there is a certain profit or not, so we must avoid opening shop blindly.
Unrealistic
Most shop managers expect to earn some profits in a short time, but the actual situation is not what they imagined. The probability of making a first transaction is not high, but if there is a first time, the second time will become easier. You may also have to pay a fee for the first success, so be practical.
Busy and busy
Some shopkeeper is conscientious and conscientious. He keeps watch in front of the computer all day long and actively answers questions for customers. As a result, they are half tired, but customers are not necessarily grateful. Efficiency is not directly proportional to the result.
Reluctant to invest in shops
Know that you are doing business, not working for others, advertising and market Promotion is essential. There is no such thing as a free lunch. We always hope to get a free recommendation by cheating credit, which is not a permanent solution.
Lack of expertise
Although online shopping is the atomic bomb of the poor, it does not mean that any profession will not. Many middle-aged shift workers, who are encouraged by the mass media coverage of successful cases, jump into the net, and most of them fail to do business experience and do not understand the Internet at all.
Sell everything
Too many online stores sell products that are not enough to focus on, sell everything, but have no characteristics or positioning. Everyone is too greedy to think that virtual stores have unlimited space, and they want to plug them up, which will only cause consumers to be vague about your store.
Cumbersome purchase process
One of the common features of all successful shopping websites is "simple shopping process". Remember, "let idiots also buy" is the pithy formula. Don't be opinionated in web design. Be simple and clear and stay a little longer to meet the needs of most people.
Wishful thinking only sells what they like.
The Internet world is still young and vulgar than you think. It is more important to find out the style of netizens quickly than to insist on your own style. Do not enter too many goods that are just for your taste, but you must keep money in business.
No feature
If you spend money in the most expensive gold area, why do you have such a low traffic volume and low exposure rate? That's because online stores are too numerous. It will be difficult to attract customers' attention if there are no commodity characteristics or delicious and attractive photos and propaganda techniques.
Performance, no profit
Because Management The threshold is very low, most of the online shop sellers are not very old. Often under the challenge of competitors' propaganda challenge, it is easy to over price reduction competition, or large quantities of stock, resulting in serious inventory. Generally, such sellers are making money and losing money, which is very common.
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