Spring Clothing Prices Are High, Consumers Can Not Afford To Vomit.

< p > Kong Beiling is a native Hangzhou girl who likes to show her dress in love on weekdays.

She is absolutely unwilling to give up this "good opportunity" in the recent spring listing.

"But this spring is really not cheap.

A jacket costs 3100 yuan! But I really like it. When the heart is tough, it will be gone for nearly half a month.

Kong Beiling said heartache.

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< p > in the two famous fashion Museum of Yintai, Wulin, the reporter saw CK, SYSTTM, ICE and other brands. The new spring and summer T-shirts listed on the new market are 1000 yuan, and a ICE long vest is priced at 1800 yuan / piece.

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< p > "Tucao" (Internet Language) can not afford to wear more than Kong Bei Ling.

Lishui girl Xiaolin, who is often in Sijiqing, is also a big bitter water. "Don't mention the" a target= "_blank" href= "//www.sjfzxm.com/" > clothes "/a" can not afford to buy in the mall. The wholesale price of clothes sold in Sijiqing wholesale market is also unambiguous.

A shopkeeper who sells a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > tells a reporter that there are too many people who shop online in Hangzhou, such as Zhongxing and constellation, which provide goods for sellers of online stores, and are no longer rare customers.

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< p > < strong > brand spring dress is seldom discounted < /strong > < /p >

< p > yesterday, the reporters learned from various shopping malls in Hangzhou that most brand stores now have new a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a", which rarely give customers a discount, even if there is, the discount is not ideal.

"Autumn and winter payments are on sale, and you can enjoy the privilege of VIP card 5% off."

A salesperson of brand counters said.

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< p > in addition to the high price of famous brands in the market, Hangzhou's independent brand Jiangnan Buyi is also "not to be outdone".

In the flagship store of Wulin Road, the new spring dress has been displayed in the prominent position on the first floor. A female customer picked up a long sleeved knitted sweater in spring and looked at the tag for 895 yuan.

"Compared with last year, there is not much difference in style."

The customer said.

When a reporter asked whether he could discount, the answer was "never discount new money".

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< p > in the store, the reporter saw a woman taking a cell phone to the tag, taking down the number of the goods and going back to search and search net to make it cheaper.

The lady quietly told reporters that spring clothes were too expensive this year.

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< p > < strong > discount shop but business flourishing < /strong > < /p >

< p > > 500 meters away from Wulin Road's Jiangnan cloth clothing flagship store is a Jiangnan cloth discount shop. At the gate, there is a "discount 40%" billboard. The popularity of the small shop is much more lively than that of the flagship store.

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Miss P, who has just finished the accounts, told reporters that he was more concerned about the brand and found that the style of the new style and the old style were quite similar.

"Instead of buying a positive price in a flagship store, it's better to choose a discount store."

Miss Shen said.

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< p > "the clothes in the shop are all old, but they do not affect sales."

Jiangnan cloth discounted salesperson told reporters that many guests feel that styles and styles will be outdated sooner or later. The trend will never catch up with them. It is better to buy some cheaper ones.

"Many guests are buying two or three pieces. At the flagship store, the price can only be bought one."

The clerk said enthusiastically.

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< p > in Hangzhou shopping malls, we often see discounted goods placed in trolleys. The old brands and stocks of all brands will be offered discounts and promotions, and the scene is quite hot.

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< p > Lina, an amateur "buyer", runs a Taobao discount store. She has a brand discount at the mall, and most of her will not miss it.

"Buy more, you will find that many brands this year and last year's clothing style has not changed in large scale, it is only small details of the handling, clothes will not mind."

Zhu Lina said that now the middle and low consumers do not pay much attention to the new model or the old one.

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< p > < strong > analysis: multi-layer agents increase the price level < /strong > < /p >.

< p > February, the price of China's main port on the coast of imported cotton was calculated to be 14776 yuan / ton at 1% customs duties, up 735 yuan / ton from last month, or 5.2%, and 15502 yuan / ton according to the "sliding tax", up 576 yuan per ton, or 3.9%.

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< p > mid March, the international cotton price increase increased.

In addition, the price of synthetic fibers such as polyester increased by 20% to 30% in Asia compared with half a year ago, and the polyester long fiber used in the production of sportswear also increased by about 20%.

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< p > "in the past one or two years, in the circulation of clothing, labor, logistics, warehousing and other expenses are rising, and clothing sales prices are higher."

Hangzhou Guang hang logistics chairman Shen Guojun said.

Guang hang logistics is the largest cotton pporter in Zhejiang. The annual shipment of cotton is about 250 thousand tons, and 15 large trucks are arranged daily, sending cotton from Xinjiang to all parts of the province and Jiangsu, Fujian, Shanghai and other surrounding areas.

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< p > industry pointed out that the multi-agent system formed over the years has made a garment go from factory to counter, and has experienced multiple agent sales links, and the gross profit increase in each link is currently around 15%.

"The cost of a T-shirt that costs more than 20 yuan to the final retail price is determined by brand awareness. The general brand may increase its price by about 5 times, and the famous brand can even reach 10 times or more."

These people said.

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< p > relevant market analysts say that nowadays, more shopping malls are targeting high-end consumers. In recent years, stores have issued prepaid value cards to support sales of stores, while middle and low consumers only become the target customers of shopping malls only when they are promoted.

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