Interpretation Of "China Acupuncture Association"

< p > China's needle cotton trade fair originated from the planned economy period of 50s of last century. It was organized in the form of supply society to alleviate the contradiction between shortage of resources and insufficient supply of commodities.

From the late 70s, the planned economy began to pform into a market economy. Supply commodities increased, varieties were abundant, and supply and demand gradually stabilized.

After entering the 80s, the goods were completely out of the short supply and turned to be abundant. The supply will also become a trade fair. From 1990, China's "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "commodity business association was established, and it was renamed the Chinese cotton knitted fabric exchange Association. Now, the scale of the needle industry is expanding and forming a customer base all over the country.

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< p > strong > historical accumulation, establishing brand image < /strong > /p >

< p > March 12, 2013, the ninety-fifth China needle and cotton trade fair will be held in Shanghai. Shanghai is an economic, cultural and business center in eastern China. It has a wide range of influence and attraction in the eastern region. It has a high reputation in the world and has the geographical advantages of developing mice economy. Shanghai has excellent geographical location and convenient pportation. In recent years, the infrastructure has been developing continuously and perfected, providing good foundation for the development of MICE activities. Shanghai has advanced technology development level in large and medium-sized cities in China, and has provided strong scientific and technological support for the development of MICE economy.

Therefore, the future China needle will be held in Shanghai to run exhibitions. It has good industrial foundation and geographical advantages. It is also an important reason for the expansion of the scale and adjustment of the layout.

Whether underwear brand or home textile brand, early in the market are relying on the needle to find sales channels, so as to develop.

This year, China will continue its two independent exhibition models: China's a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Decoration Exhibition and China home textile exhibition.

According to Zhang Jun, director of the China Acupuncture Association, at present, the enterprises are in good condition and have entered the stage of ending.

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< p > "needle" will be one of the brand exhibition of textile "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing /a", which has the longest history and the most popular brand in the industry. It has carried out the important task of pition from planned to market, and witnessed the development of textile brand from barren to luxuriant, opening up the path of textile business from autism to cooperation.

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P is a product of the development of textile economy to a certain stage. It is compatible with the inherent requirements of textile economy for information exchange. It is an economic consumption chain integrating commerce, pportation, hotels, restaurants, shopping and tourism.

It has the function of promoting the vigorous development of textile related industries, promoting economic and trade cooperation, and accelerating the brand building of the industry.

At the same time, it can disseminate information, knowledge and ideas, promote communication and communication between domestic and foreign governments, enterprises and enterprises, enterprises and consumers, set up corporate image and display product brand, and often be described as "barometer of textile economy" and "indicator of market trend".

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< p > < strong > pragmatic and efficient build communication platform < /strong > /p >

< p > for the textile enterprises attending the exhibition, participation in the needle industry is not only a simple exhibition product but also a platform for international exchange. Communication, presentation and business opportunities are all correct.

The brand competition in the commercial market tells us that owning the market is more important than having a factory. The only way to have the market is a brand with market advantage.

For the home textile industry, the construction of terminal channel and the absorption of marketing personnel are the most important subjects. Terminal market is the ultimate expression of brand building. Therefore, the channel is the primary task of brand building.

Yu Yuenan, director of the China Acupuncture Association, said: "China needle will always serve the good industry and good service companies in a pragmatic and efficient way.

As a veteran leader type exhibition, we must constantly set benchmarks in the industry, and only have the courage to explore and dare to be unconventional.

"As a highly specialized and well known business service platform, there will also be a large number of enterprises from processing pformation to brand building. How to serve them targeted and provide targeted channel building help for them is the focus of the service, and for many years, both leaders and new brands have been participating in the exhibition.

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< p > from the perspective of China's textile economic structure adjustment, the needle will directly push the textile factory to the first line of domestic sales, realize the pformation from export to domestic market, and promote the brand awareness and industrial upgrading of textile products; in the exhibition activities, the government and associations fully play the regulatory functions and service functions, and attach importance to the use of exhibition to carry out the textile industry operation; the needle will meet new challenges, innovate at all times, realize the synchronous development of home textiles and underwear, and expand the quantity and quality simultaneously, in line with the international trend, and build a first-class exhibition.

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< p > < strong > emphasizing professional development and innovation < /strong > < /p >

P has always attached great importance to the invitation to professional audiences.

Professional agents, retailers and franchisees are the focus groups attracted by the needle industry. The number of professional audiences in this short 3 days has reached tens of thousands.

Not only that, the needle will also take various channels and ways to constantly increase the recruitment of professional audiences, and constantly tap potential professional audiences on the basis of existing audience maintenance, so as to increase the new types of viewers such as Internet buyers.

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< p > after more than 50 years of development, China's textile industry has completed the pition from planned to market, and has developed into the largest scale professional exhibition in the industry. The number and level of exhibition brands have gradually increased, and a large number of well-known brands have been hatched, such as vuja, Vico, gold, Luo Lai, stately, Meng Jie, fuanna and other home textile brands. At the same time, it has boosted shsa, Kasen, goose Huang, HOSA, florus, Nile, and other new textile brands.

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< p > "the sustainable development of needles in the future needs to continue to uphold the concept of sustainable development of innovation, green and environmental protection. It must be built on the win-win mode of diversified market channels and benefits of consumers and enterprises.

Seize the new development trend of the industry, and constantly open up new product categories, and promote the continuous updating and development of the whole industry.

"Yu Yuenan said.

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